-
Four Steps to Ensuring Your Strategy Achieves ResultsLaura Patterson
Many companies at all stages invest time in planning but lack the processes and leadership needed to ensure a strategy achieves the desired results. Failure is expensive and wastes precious ...
-
Mobile Minute [Video]: Why Develop for iOS First?Amanda Klohmann
Twitter launched both Vine and its recently released #Music app with no nod toward Android. So why do brands go iOS first, even though Android dominates the smartphone market?
-
Mobile Innovation (Part 4): Innovating Product Offerings Through MobileChristina "CK" Kerley
Your customers, whether consumer or executive audiences, expect you to use the same mobile technology that has improved their lives to also improve the products and services they use: your ...
-
Big Disconnect: Only 12% Implementing Big Data StrategyVahe Habeshian
Despite the hype, most organizations have yet to develop and implement a Big Data strategy, and few are taking advantage of product, customer, and other data sources, according to a ...
-
Product Portfolio Management: Are You Working on the Right New Products?Rick Steinbrenner
Are you able to make sure you're properly resourcing your new-product portfolio? And do you have the tracking tools you need to make sure those products launch on time?
-
From Tampons to Tablets: The Best and Worst Product Names of 2012Laurel Sutton
We're astounded, amused, and occasionally awestruck by brand names that naming consultants and other marketers come up with over the course of a year. So here are the most inspired ...
-
Your Brand and Nine Legal Issues Related to Patent, Trademark, and CopyrightBrett Gold
Protecting your brand, one of the most fundamental aspects of your market presence, is not something that should be taken lightly or ignored. From the very beginning of your business, ...
-
The State of Innovation in Today's Companies and the Role of TechLenna Garibian
Only a small number of companies are known for continually producing fresh thinking, and fewer still engage multiple business divisions from within the company to develop innovative ideas, according to ...
-
Three Tips When Naming Your Company or Product
A note to our readers: MarketingProfs has decided to cease publication of the Get to the Po!nt (GTTP) newsletters, and this issue of the Small Business GTTP is the last ...
-
Six Ways to Rally Your Company During a Rebrand (and How Your Agency Can Help)Molly Rice
A rebrand requires a compelling vision that can be understood and articulated by all—starting with your company's leadership and employees. After all, if they haven't bought into the rebrand and ...
-
How Agile Project Management Saved My Marketing TeamAdria Saracino
Here's a quick crash course on the agile project management methodology and how I, as a marketer, applied it to managing my team. I hope to help you identify where ...
-
Four Lessons on Avoiding a Brand Management NightmareJens Lundgaard
Brand extensions can be a great way for a core brand to develop its overall brand equity and reach new customers. We can learn valuable lessons from those who have ...
-
Integrate Social to Inform Product Development and StrategyGeoff Livingston, Gini Dietrich
Are you using social media to fuel product strategy and development? Learn why social can be an effective research tool, and how three forms of social listening can help inform ...
-
How to Get Your Products on Mass Retailers' ShelvesVanessa Ting
You have a good product and great branding, but how do you get the buyers of large retailers to notice your brand? Here are four effective ways to be resourceful ...
-
How Not to Think About Thought Leadership (and How to Do It Right)Haydn Shaughnessy
Thought leadership—if done correctly—can prompt sales leads to come to you. But some companies still get it wrong. Learn why that happens, how to avoid major mistakes, and how to ...
-
How to Get Your Message Heard in a Crowded MarketKathryn Roy
Many companies in crowded markets continue to go head to head against vendors with similar (or better) products. It's scary to narrow your focus to a smaller set of prospects, ...
-
Wake up Your Customers with New Subcategories
At first look, the task of arranging a category of products for your customers to choose from may seem to be relatively simple, say the authors of a new research ...
-
Innovation Matters: Balancing Sustained vs. Disruptive InnovationEric Zeitoun
While we struggle to emerge from a full-blown recession, marketers know all too well that advertising and (unfortunately) innovation are the first budgets that are most likely to get cut. ...
-
Case Study: Lessons From Martin Guitars: Three Ways to Survive a DownturnKimberly Smith
C. F. Martin & Co. survived the Civil War, the Great Depression, and both World Wars. Inspired by its past, the guitar maker thrived in 2009.
-
Marketing: Beware of 'Outkicking the Coverage'Laura Patterson
Although football metaphors abound in business, this article explores the idea of "outkicking your coverage," which is when an overly strong player can actually be harmful to a team's performance.
"Outkicking" ...
MarketingProfs uses single