Product Management

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• 'Don't Chase the New, Innovate the Old': Four Lessons From NikeSoon Yu
  Innovating existing products and services rather than chasing the shiny and new is a smart use of resources and energy. And it has a far higher chance of success. It ...
  Brand Management, Brand Positioning, Branding, Product Management, Product Marketing
• Innovation Is Not the Key to Success, Reinvention IsRoger Cusa
  Many marketers, business owners, and entrepreneurs think innovation is synonymous with invention—and that to move the needle, we need to come up with a shiny new product, market, or idea. ...
  Brand Positioning, Customer Experience, Customer Service, Marketing Strategy, Positioning, Product Management, Product Marketing
• Three Ways to Co-Create Business Value (and New Products and Services) via Adaptive InnovationDavid Nour
  Developing new products and services in today's economy requires adaptive innovation—an ability to adjust to the fast-changing needs of target markets. Three fundamental steps are necessary to support that process.
  Customer-Centric, Marketing Strategy, Product Management, Product Marketing, Research
• The Science Behind Superb Packaging [Infographic]Laura Forer
  Product packaging is more than just a box or container. It's often a consumer's first impression, and it protects your product and communicates with shippers and buyers. That's a tall ...
  B2C, Branding, E-Commerce, Mail Order, Product Management, Product Marketing, Retail Marketing
• Five Ways to Compete Against Low-Price CompetitorsLaura Patterson
  All of us face a low-cost or low-price competitor at one time or another. The solution isn't to lower your prices and engage in a price war; that just means ...
  Brand Management, Brand Positioning, Marketing Strategy, Positioning, Pricing, Product Management
• Product Marketing: Exclusivity Doesn't Always Mean a Big Price TagEric Layer
  Most people like to feel part of an exclusive club. The brands that understand that desire can inspire people to both buy their products and adopt them as part of ...
  Advertising, Customer Behavior, Product Management, Product Marketing, Sales and Advertising
• Three Strategies for Involving Customers in New Product DevelopmentMostafa Dastras
  If you're not identifying your customers' needs for new product development, you may want to reconsider. Here's why, along with three ways to involve customers.
  Customer Evangelists, Customer Insight, Customer Satisfaction, Product Management, Product Marketing
• What Amazon's Ban of Incentivized Reviews Means for MarketersDan Sullivan
  Amazon just announced that it was no longer allowing incentivized reviews (except for advanced copies of books), effective immediately. So, why should you care about this change?
  Customer Relationships, Digital Marketing, Marketing Strategy, Product Management, Product Marketing
• How to Boost Your Brand's Eco-Friendly ImageJeriann Watkins
  Becoming known as an eco-friendly brand isn't easy. Especially when so many brands present themselves as environmentally minded, and make so much noise on social and traditional media, even if ...
  Brand Management, Brand Positioning, Branding, Green Marketing, Product Management, Product Marketing
• If You Create, Will They Buy? How to Go From Insights to Products Customers WantAndy Zynga
  If you develop a new offering, will customers buy it? That's the perennial challenge for today's companies, and it's increasing as pressures to innovate "first and fast" intensify.
  Market Research, Marketing Strategy, Product Management, Product Marketing, Research
• An Excellent Customer Experience Practically Markets by ItselfSarika Periwal
  A company's success relies on many factors, and customer experience is one of the most important ones. People readily shift loyalties to a product or company that offers them the ...
  Brand Management, Branding, Customer Experience, Customer Insight, Customer Relationships, Marketing Strategy, Product Management, Product Marketing
• The Right Packaging Helps Customers Connect With Your BrandAmy Finn
  Attributes that define your brand through packaging can play a fundamental role in your relationship with consumers. Here are some attributes to keep in mind.
  Brand Loyalty, Brand Positioning, Branding, Customer Engagement, Customer Relationships, Product Management, Product Marketing
• Why Marketers Should Support Legislation on Customer ReviewsJonathan Hinz
  The value of online consumer reviews includes seeing both positive and negative reviews. That's why preserving the right to voice such opinions matters.
  Content, Customer Behavior, Customer Insight, Customer Relationships, Product Management, Social Media, Websites
• Four Ways Marketers and Creatives Can Collaborate BetterMatt Cooper
  Most marketers and creatives describe their relationship as frustrating. A small few, however, call it satisfying; here's what they do compared with their frustrated counterparts.
  Campaign Management, Collaboration, Creativity, Digital Marketing, Marketing Challenges, Product Management, Project Management
• How to Best Use Instagram This Holiday Season [Infographic]Verónica Jarski
  Here's a look at the biggest products and visual trends on Instagram this holiday season—and what you can learn from them.
  Customer Behavior, Customer Insight, Digital Marketing, Instagram, Product Management, Product Marketing, Social Media
• Five Ways Successful Brands Unsell to and Instead Woo CustomersWolfgang Schaefer, JP Kuehlwein
  Have a brand and want to charge a premium? Then you better stop selling to your customers and start wooing them instead. Here's a look at five ways brands ...
  Brand Management, Brand Positioning, Branding, Content, Marketing Strategy, Product Management, Product Marketing
• How You Can Use Reviews and Ratings to Prepare for the Holiday Season [Infographic]Verónica Jarski
  Are you ready to handle all the holiday sales coming your way? Looking at your reviews and star ratings can help you anticipate sales this coming holiday season.
  Brand Awareness, Customer Behavior, Customer Insight, Customer Satisfaction, Digital Marketing, Product Management, Referrals, Websites
• Build Your Brand by Separating It From ProductBrian Bennett
  Often, the hardest thing for a marketer to do—conceptually—is to separate brand from product. "Our brand and product are inseparable," I've heard it said—by some very successful people. But that's ...
  Advertising, Brand Management, Brand Positioning, Branding, Customer Relationships, Marketing Strategy, Product Management, Product Marketing
• How to Mine Social Media for Authentic Market IntelligenceMarcel Florez
  Companies that mine the otherwise hidden person-to-person chatter of social media gain invaluable market intelligence into what consumers really think of their brands and competitors.
  Business Intelligence, Customer Insight, Customer Relationships, Customer Service, Data, Market Research, Product Management, Social Listening, Social Media
• Five Brands That Successfully Tapped Into the Power of Bloggers Outside Their IndustryLauren Jung
  Venturing outside your normal space can open up your product and services to a previously untapped market. Take a look at five companies that successfully reached beyond their industries.
  Blogging Policy, Blogging Strategy, Brand Ambassadors, Brand Management, Brand Positioning, Branding, Content, Content Strategy, Digital Marketing, Instagram, Product Management, User-Generated Content, Websites, Word-of-Mouth