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How to Integrate Ratings and Reviews Into Your Social Marketing ProgramsShoma Sarkar
Positive ratings and 5-star reviews from online consumers are powerful marketing content, because consumers trust other consumers for purchasing advice. But few marketers have integrated reviews into their social marketing.
Advertising,
B2C,
Customer Engagement,
Marketing Strategy,
Product Marketing,
Retail Marketing,
Sales and Advertising,
Social Media,
Social Networking,
Testimonials,
User-Generated Content
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Five Steps to Improve Your Marketing to Generation-YJoeri Van den Bergh
Millennials grew up with the Internet, and they are used to having everything at their fingertips. After interviews with 21 global marketing executives, we defined a five-step plan for improving ...
Advertising,
B2C,
Brand Loyalty,
Brand Positioning,
Community,
Customer Behavior,
Customer Engagement,
Customer Experience,
Customer Insight,
Customer Relationships,
Demographics,
Gamification,
Integrated Marketing,
Millennials,
Mobile Marketing,
Positioning,
Product Marketing,
Retail Marketing,
Social Media,
Social Networking
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Mobile Innovation (Part 4): Innovating Product Offerings Through MobileChristina "CK" Kerley
Your customers, whether consumer or executive audiences, expect you to use the same mobile technology that has improved their lives to also improve the products and services they use: your ...
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B2B Event-Driven Marketing: Triggers Your Analytics Shouldn't MissVince Stuntebeck, Trevor Jones
The retail industry has recognized that critical events in customers' lives can shift loyalties, or serve as opportunities to retain or upsell via event-driven marketing. That approach can also work ...
B2B Marketing,
Business Intelligence,
CRM,
Customer Acquisition,
Customer Behavior,
Customer Insight,
Customer Relationships,
Customer Retention,
Marketing Strategy,
Measurement,
Product Marketing,
Research,
Sales,
Testing
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Three Steps to Using Instagram for E-Commerce (Without Sharing a Single Photo)Thibaut Davoult
If Pinterest is great for driving referral traffic, Instagram takes the lead in customer retention and engagement. The practices outlined here are only just starting to spread, and they will ...
B2C,
Content,
Customer Engagement,
Customer Relationships,
E-Commerce,
Instagram,
Product Marketing,
Retail Marketing,
Social Business,
Social Media,
Testimonials,
Web Content
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8 Do's and 5 Don'ts of Instagram for Building Your BrandAdrienne Erin
Though some forward-thinking businesses are already using Instagram, chances are you aren't yet, and neither are your competitors. With its universal appeal, however, Instagram is not a medium marketers should ...
Brand Awareness,
Branding,
Content,
Content Marketing,
Creativity,
Customer Relationships,
Instagram,
Local Marketing,
Location-Based Marketing,
Marketing Strategy,
Mobile Marketing,
Product Marketing,
Social Business,
Social Media,
Social Networking,
Trade Shows/Events,
Web Content
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A Weight Watchers Case Study: How Smart Marketing Pays OffMatthew Denos
Weight Watchers is clearly the dominant company among weight-loss centers and programs. So what are the company's marketing secrets? Let's take a look at six savvy principles Weight Watchers has ...
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How to Conduct Focus Groups: Seagate's ExampleJonathan Long
Seagate, a leading provider of hard drives and storage solutions, realized that they knew very little about a very big target market: college students. So it conducted focus groups to ...
B2C,
Brand Awareness,
Consumer Electronics,
Customer Behavior,
Customer Insight,
Feedback,
Market Research,
Millennials,
Product Marketing,
Research,
Voice of the Customer
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Measure and Maximize the Impact of Online Activity on Offline SalesDoug Miller
Measurability is the battle cry of every digital marketer. The challenge is how to decide which measurements make sense based on campaign objectives. The ultimate challenge is how to optimize ...
Customer Acquisition,
Customer Behavior,
Data,
E-Commerce,
Lead Generation,
Market Research,
Measurement,
Metrics,
Online Marketing,
Product Marketing,
Research,
Retail Marketing
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Content Is Not the New Black: Time-Tested Tips for Creating Compelling ContentNasheen Liu
Content has always been, and will always be, the very foundation of marketing. Yet we are challenged with meeting the constant demand for consistently compelling content. These tactics will help ...
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Lessons From the Greatest Marketer of All Time... Expelled From OxfordMatt D'alesio
He is, of course, David Ogilvy, who was given the educational opportunity of a lifetime at the University of Oxford, then expelled (for undisclosed reasons). Here are some lessons you ...
Ad Copy,
Advertising,
Career Management,
Copywriting,
Customer Acquisition,
Customer Behavior,
Direct Marketing,
Product Marketing,
Research,
Television,
TV,
Writing
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Your Guide to Getting Started With Digital SignageTodd Hemme
When you see a screen displaying some type of message, image, or video, you are seeing a digital sign. These design tips will help you with your first digital display, ...
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Five E-Commerce Resolutions to Improve Search Engine Visibility in 2013Anthony Piwarun
Online marketers near and far resolved in January to get to the top of search results this year. If you're still stumped, here are a five simple yet effective tactics ...
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Product Portfolio Management: Are You Working on the Right New Products?Rick Steinbrenner
Are you able to make sure you're properly resourcing your new-product portfolio? And do you have the tracking tools you need to make sure those products launch on time?
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From Tampons to Tablets: The Best and Worst Product Names of 2012Laurel Sutton
We're astounded, amused, and occasionally awestruck by brand names that naming consultants and other marketers come up with over the course of a year. So here are the most inspired ...
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Your Brand and Nine Legal Issues Related to Patent, Trademark, and CopyrightBrett Gold
Protecting your brand, one of the most fundamental aspects of your market presence, is not something that should be taken lightly or ignored. From the very beginning of your business, ...
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The State of Innovation in Today's Companies and the Role of TechLenna Garibian
Only a small number of companies are known for continually producing fresh thinking, and fewer still engage multiple business divisions from within the company to develop innovative ideas, according to ...
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Four Lessons for Brand Managers From the Race for the White HouseJens Lundgaard
Not Apple, not General Motors, not Microsoft. If we're talking the really big brands currently dominating American consciousness, we're talking politics: the 2012 US presidential election. And the relative strengths ...
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Voice of the Customer: Trick or Treat for Your Product Launch?Tim Riesterer
Have you heard of the phenomenon of “declared preference” versus “revealed preference?” If you haven’t, you may be in for a scary surprise this Halloween season if you are using ...
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Seven Ways Market Research Can Feed Into Business ActivitiesBo Mattsson
Most commonly, market research is viewed as a method to improve advertising and marketing initiatives and to develop products that are friendlier to specific markets. However, the true range of ...
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