Relationship Marketing

Topics » Articles » Relationship Marketing

• What Relationship Marketers Can Learn From the Mittelstand EthosNick Worth
  Relationship marketers at big companies can learn a lot from successful small and midsize German companies that take a leaner approach to work, saving time and money in the process.
  Customer Relationships, Management, Marketing Budgets, Marketing Plans, Relationship Marketing, Thought Leadership, Time Management
• Three Ways Niche Players Can Connect With the C-SuiteTom Whatley
  We all have dream clients—company logos we'd love to place on our homepage. The only way to get there, in most cases, is by engaging with senior decision-makers over time—starting ...
  B2B Marketing, Customer Acquisition, Customer Relationships, Lead Generation, Lead Nurturing, Networking, Positioning, Relationship Marketing, Sales, Value Propositions
• How to Build an Instagram Influencer Campaign in Six StepsRyan Stewart
  Discover how to identify, contact, and work with influential Instagram users for your own marketing campaigns.
  Brand Awareness, Community, Content, Content Marketing, Digital Marketing, Inbound Marketing, Instagram, Online Marketing, Public Relations, Relationship Marketing, Social Media
• Marketers' Perceptions of Real-Time Marketing [Infographic]Verónica Jarski
  Some 88% of marketers say real-time marketing is important in 2014, according to a recent survey. So, why is it important? And how are marketers using real-time marketing?
  Customer Relationships, Email, Marketing Strategy, Relationship Marketing, Social Media
• How to Develop Rapport With Influencers via Social MediaVibhu Satpaul
  The influencers in your niche are probably receiving hundreds of friendly requests a day. The trick behind successful outreach is to stand out and catch the intended party's attention—and maintain ...
  Blogging, Career Management, Customer Relationships, Networking, Public Relations, Relationship Marketing, Social Media, Social Networking
• Small Data Can Help Businesses Be More HumanJamie Tedford
  By using small data, businesses can build mutually beneficial relationships with their consumers.
  Big Data, Customer Engagement, Customer Relationships, Data, High-Tech Marketing, Relationship Marketing
• Email Open and Click-Through Rates: Benchmarks by VerticalAyaz Nanji
  Education, retail, and computer hardware/electronics are the best-performing verticals in email marketing, according to a new study that benchmarked open rates, click-through rates, and churn metrics across 14 industries.
  Customer Behavior, Email, Email Campaigns, Email Marketing, Newsletters, Relationship Marketing, Research Summaries
• Omnichannel Loyalty: The New Customer Connection [Infographic]Verónica Jarski
  With omnichannel loyalty, companies engage customers with personalized messages at each touchpoint across various channels; businesses also offer rewards for customers' loyalty, which often results in lifelong brand loyalty.
  Brand Loyalty, Brand Management, Customer Experience, Customer Loyalty, Customer Relationships, Relationship Marketing, Sales, Social Media
• The Liquor Store Model for Social Media Marketing SuccessBecky McCray
  I run a liquor store in a small town, and I've always dealt with instant communication among customers. An unhappy customer, can go down to the coffee shop and spread ...
  Community, Customer Behavior, Customer Experience, Customer Relationships, Local Marketing, Marketing Tips, Relationship Marketing, Small Business, Social Business, Social Media, Social Networking
• Humanizing the Web With Personalization 2.0: Three Tips to Get StartedJohn Kottcamp
  We're not talking "Welcome back John" and certainly not "Dear Valued Customer." Real personalization goes much deeper than that today. Call it Personalization 2.0: it means the delivering the right ...
  Brand Loyalty, Content, Customer-Centric, Customer Experience, Customer Loyalty, Customer Relationships, Digital Theory, Marketing Strategy, Relationship Marketing, Web Content, Websites
• What Marketers Can Learn From FarmersBecky McCray
  Marketing is a game of seasons and cycles. We deal with ups and downs, timing, and patience. It's a lot like farming, actually. Farmers have to deal with seasons, and ...
  Customer Relationships, Email Campaigns, Lead Generation, Marketing Inspiration, Marketing Strategy, Relationship Marketing
• Only One-Half of Brands Can Identify Their Most Loyal Customers
  Despite the high cost of acquiring new customers (vs. retaining current ones), only one-half (49.6%) of surveyed marketing executives say they know who their most loyal customers are and how ...
  Customer Acquisition, Customer Loyalty, Customer Retention, Relationship Marketing, Research Summaries
• Dramatic Rise in TV Show, Movie Streaming
  Streaming TV shows and movies is at an all-time high in the US, with young adults (18-24) leading the way.
  Creativity, Relationship Marketing, Research Summaries, Television, Videos, Websites
• Four Steps to Driving Value via Customer Engagement and Advocacy (Or: Putting the Relationship Back in Relationship Marketing)Andy Hasselwander, Laird Rawsthorne, Ph.D.
  Over the past 15 years, business-to-business marketers have focused on the pipeline—leads converting to opportunities converting to wins. The reason was simple...
  B2B Marketing, Marketing Tips, Relationship Marketing
• Do You Really Understand the 80/20 Rule?Matthew Syrett
  Few rules are more widely quoted in marketing today than the 80/20 Rule, which states that 80 percent of your sales come from just 20 percent of your customer base. Intuitively, ...
  Marketing Tips, Relationship Marketing, Sales
• Why We Fail at Intimacy: Falling Short at the Promise of Relationship MarketingMatthew Syrett
  One of the promises of interactive marketing has long been its ability to create intimate relationships with our customers. But it has been largely unfulfilled. What are we doing wrong?
  Customer-Centric, Customer Engagement, Customer Relationships, Customer Retention, Interactive Marketing, Measurement, Relationship Marketing
• Relationship Marketing King Wal-Mart Still No. 1Doug Edge
  conomists and pundits are still reporting how bad the U.S. economy is, but Wal-Mart seems immune. How do they do it?
  Customer Experience, Customer Relationships, Economic Crisis, Personalization, Relationship Marketing, Targeting
• Why Most High Tech Companies Will Miss Their ForecastsPaul DiModica
  Look critically at IT's current operating cycles and its approach to business. Paul has, and he's identified five specific reasons why high tech firms will continue to be stuck in ...
  Economic Crisis, High-Tech Marketing, Marketing Smarter, Measurement, Metrics, Relationship Marketing, Sales
• Ten Tasks for Tailoring Email Newsletter Content Mark Brownlow
  Don't blind customers and prospects with your email newsletter. Use these ideas to develop the kind of content that will bind your customers instead.
  Collaboration, Customer Engagement, Hiring Outside Resources, Newsletters, Relationship Marketing, Surveys, Writing