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• The Secret to ABM Success: How to Use Private Investigator Skills to Build a Winning ProgramDr. Debbie Qaqish
  Pull out your magnifying glass and read on to learn how to dig up clues about accounts and create a winning ABM program.
  Account-Based Marketing, Customer Relationships, Marketing Operations, Research, Sales
• How Marketers Are Using Original Research in ContentAyaz Nanji
  Marketers are using original research primarily to create blog posts, infographics, and PDFs, according to a recent report from Mantis Research and BuzzSumo.
  Content, Content Marketing, Content Strategy, Research, Research Summaries, Survey Data
• Integrative Research: The Key to Successful Marketing in the Age of Customer ExperienceMai Kang
  Marketers have access to overwhelming amounts of data, but acting on that data can be a challenge. Integrating qualitative and quantitative research can result in information that helps you sell ...
  Customer Behavior, Data, Research
• Six Tips for Ensuring Your Customer Advisory Board Doesn't BackfireRob Jensen
  Customer advisory boards can deliver amazing benefits to host companies and participants, but they can easily backfire if not managed, budgeted, or resourced properly. Here's how to make sure your ...
  Customer Advisory Programs, Customer Insight, Customer Relationships, Marketing Strategy, Research
• #SocialSkim: LinkedIn's New Benchmark Tool; Facebook's Enterprise Software: 10 Stories This WeekChristian Neri
  This week: LinkedIn's new tool helps measure your competition's growth; Facebook's quiet journey into enterprise software, plus new Group admin controls; how Twitter's edging toward profitability; cool ways to get ...
  Advertising, Collaboration, Facebook, Hiring Outside Resources, Instagram, LinkedIn, Mobile Marketing, Research, Social Analytics, Social Media, SocialSkim, Technology, Trump, Twitter, Videos
• Halloween 2017: Shopping and Costume TrendsAyaz Nanji
  Consumers in the United States are expected to spend $9.1 billion on Halloween-related products this year, up from $8.4 billion in 2016, according to recent research from the National Retail ...
  Customer Behavior, Research, Retail Marketing
• Dark Data on Social Media: Insights That Shed Light on Your BusinessMark Lange
  What is dark data? It's the unstructured data that's all over social networks, and it's full of valuable insights you can use to generate revenue and improve your business. And ...
  Customer Insight, Data, Reputation Management, Research, Social Analytics, Social Media
• #SocialSkim: Twitter Tests Longer Tweets; LinkedIn User Content Preferences: 10 Stories This WeekChristian Neri
  Twitter tests longer tweets (but how long & for whom?); LinkedIn users' content preferences; Facebook retargeting of physical-store shoppers; Instagram nears 1B users; tbh tops app charts, brings positivity to ...
  Content, Digital Marketing, Digital Theory, Facebook, Gen Z, LinkedIn, Marketing Strategy, Millennials, Research, Snapchat, Social Analytics, Social Media, SocialSkim, Twitter, Videos, YouTube
• How to Improve Your Research ROI: Six Best-PracticesLaura Patterson
  Customer or market research and intelligence are essential to fact-based decision-making. Here are six best-practices for conducting research and reasons for considering external resources to help you avoid costly mistakes.
  Market Research, Research, Surveys
• Five Keyword Types Small Business Owners Need to Track for Social Media and Web MonitoringAleh Barysevich
  Social media monitoring has become an important part of digital marketing. Though most marketers understand its necessity, the details aren't as clear. The most common question: What keywords should I ...
  Brand Management, Customer Acquisition, Market Research, Public Relations, Reputation Management, Research, Sales, Social Analytics, Social Listening, Social Media
• Three Ways to Co-Create Business Value (and New Products and Services) via Adaptive InnovationDavid Nour
  Developing new products and services in today's economy requires adaptive innovation—an ability to adjust to the fast-changing needs of target markets. Three fundamental steps are necessary to support that process.
  Customer-Centric, Marketing Strategy, Product Management, Product Marketing, Research
• Eight Rules for Data-Driven MarketingAshley Stirrup
  From rules such as think big but start small and with the basics, to take an action-based approach, pick your battles, and beware of small sample sizes... in this article ...
  Big Data, Campaign Management, Data, Marketing Strategy, Measurement, Metrics, Research, ROI
• Your Brand Tracking Program Is All Wrong: Five Tips to Fix ItMitch Markel
  Brand tracking—collecting data from a static group of consumers on a regular basis—can assess and scrutinize shifts in KPIs and consumer attitudes and behaviors. You can track and benchmark everything ...
  Customer Insight, Data, Market Research, Measurement, Research
• Three Customer Feedback Myths That Deserve BustingCaleb Elston
  Today's survey tools allow marketers to add more flourishes than ever to customer feedback surveys. But, it turns out, less is more when asking customers for input. See which top ...
  Customer Insight, Customer Relationships, Market Research, Net Promoter, Research, Surveys
• Three Ways to Bring a Human Touch to B2B MarketingMark Ripley
  Combining creativity with B2B marketing is an ongoing challenge. How do you build an emotional connection with your customers and inspire deep-seated brand loyalty when you lack the direct tactics ...
  B2B Marketing, CRM, Customer Communications, Customer Relationships, Data, Research, Sales, Social Listening, Social Media
• Three Ways Your Marketing Team Needs to Use Social InsightsJen Handley
  Social media's importance in the sales/marketing funnel is by now undisputed, but visibility into the insights each platform can provide is often clouded by meaningless metrics. Here's how your team ...
  Customer Behavior, Market Research, Metrics, Research, ROI, Social Analytics, Social Media
• The Main Reasons Consumers Dislike (and Like) Online AdsAyaz Nanji
  The older a consumer is, the more likely he or she is to dislike online advertisements, according to recent research from Choozle.
  Advertising, Digital Marketing, Online Marketing, Research, Survey Data
• Advertising in the Age of DistractionCarl Marci
  The proliferation of digital devices, coupled with a deluge of short, "snackable" content, has given consumers greater choice than ever in how and where they consume media. How can you ...
  B2C, Behavioral Marketing, Customer Behavior, Customer Insight, Research, Retail Marketing
• Three Ways CPG Companies Can Use Social Insights to Make Better Business DecisionsAlex Jones
  To garner full value from their social intelligence strategies, CPG companies should be mindful of incorporating these three initiatives into their social plans.
  B2C, Customer Insight, Research, Social Analytics, Social Listening, Social Media
• Want to Break Into the US Market? Here's How: Seven Tips for Localizing Your MarketingRay Kemper
  For many companies, selling beyond their home market is essential to business success. But selling into new markets is easier said than done. Here's sound advice for European B2B companies ...
  B2B Marketing, Content Marketing, International Marketing, Lead Generation, Local Marketing, Print Collateral, Research, Sales