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How to Gauge the Power and Value of Your Content MarketingAaron Dun
Larger companies may be less concerned about the direct correlation between content marketing efforts and deals. But, for the rest of us, it's critical. So, how do you gauge the ...
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How to Properly Close the Loop... and the SalePeter Gracey
First impressions matter a great deal. That's why you need to structure your sales calls to establish rapport and drive toward a sense of trust and camaraderie with your prospects. ...
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Four Foundational Elements of Marketing Analytics SuccessMark Emond
A lot of marketing organizations today think that they are on the path to greater insight because they now have analytics technology. The reality is that it takes a significant ...
CRM,
Customer Acquisition,
Customer Insight,
Data,
Lead Generation,
Lead Nurturing,
Marketing Automation,
Marketing Operations,
Measurement,
Metrics,
Sales,
Sales and Advertising,
Strategy
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Three Key Ways to to Help Your Business Find '2X' Profit GrowthJeanne Hurlbert
Many companies turn to newer, hotter media and technology when they want to increase profits. But being successful isn't about tech; it's about effectively engaging customers. Here are three ways ...
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Build a Customer-Centric Marketing Automation StrategyMeghan Keaney Anderson
The if-then logic of the marketing automation process can lead to a snarl of over-communication, with only a loose relevance to the recipient's true interests and needs. It doesn't have ...
Content,
Content Marketing,
Customer Acquisition,
Customer-Centric,
Customer Insight,
Customer Relationships,
Email,
Email Campaigns,
Inbound Marketing,
Lead Generation,
Marketing Automation,
Marketing Strategy,
Mobile Marketing,
Personas,
Sales,
Social Media
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Five Compelling Insights From HubSpot's 2013 State of Inbound Marketing SurveyDaniele Hagen
The inbound marketing industry, though still emerging, is playing a vital role in how marketers are doing their jobs, although challenges remain, according to the just-released fifth annual State of ...
Blogging,
Content,
Content Marketing,
Customer Acquisition,
Digital Theory,
Email,
Email Marketing,
Inbound Marketing,
Lead Generation,
Management,
Marketing Budgets,
Marketing Operations,
Marketing Strategy,
Research Summaries,
ROI,
Sales,
Social Media
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Four Tips for Building Fail-Proof Buyer PersonasJustin Gray
Whether you think it, believe it, or discard it... the truth is that buyer personas are the start of every successful campaign. Every marketer knows that understanding your buyer is ...
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The Importance and ROI of Events: Marketers Still Face ChallengesVahe Habeshian
Even as events remain a vital part of the marketing mix, and a key channel for direct one-to-one customer engagement, marketing executives—lacking visibility into the conversion pipeline—don't have sufficiently effective ...
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B2B Event-Driven Marketing: Triggers Your Analytics Shouldn't MissVince Stuntebeck, Trevor Jones
The retail industry has recognized that critical events in customers' lives can shift loyalties, or serve as opportunities to retain or upsell via event-driven marketing. That approach can also work ...
B2B Marketing,
Business Intelligence,
CRM,
Customer Acquisition,
Customer Behavior,
Customer Insight,
Customer Relationships,
Customer Retention,
Marketing Strategy,
Measurement,
Product Marketing,
Research,
Sales,
Testing
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Seven Tips for Managing Communications on the GoMike Pugh
Marketing professionals can use their mobile phones to maintain efficiency on the go and professionally manage day-to-day communication demands by applying the following tips and mobile features.
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Why Lead Nurturing Is Like Hosting a Dinner Party (and Nine Ways to Do It Right)Charlotte Varela
Lead nurturing and dinner parties require the host (marketer) to build and maintain relationships through conversation, rapport, and trust. And both involve careful planning...
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Mobile Innovation (Part 3): Innovating Sales Channels Through MobileChristina "CK" Kerley
As any marketer knows, sales are mission-critical to the success and survival of all companies. But what many a marketer doesn't yet fully understand is how many ways mobile can ...
Customer Acquisition,
Customer Experience,
Digital Marketing,
Digital Theory,
E-Commerce,
Gamification,
Interactive Marketing,
Marketing Strategy,
Mobile Marketing,
Retail Marketing,
Sales,
Smart Phones
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B2Bs Struggling With Online Marketing Mix; Sales Cycle Gets LongerVahe Habeshian
US B2B marketers are struggling to optimize their online marketing mix, with many unable to segment and target the right decision-makers or measure program success across the entire marketing funnel, ...
B2B Marketing,
Brand Positioning,
Branding,
Channel Marketing,
Lead Generation,
Marketing Challenges,
Marketing Strategy,
Measurement,
Positioning,
Research Summaries,
Sales
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Connect Customer Experience, Convenience, and Differentiation to Business ResultsLaura Patterson
Understanding how the customer behavior you can monitor influences the buying process... is key. Here are three areas to monitor and how to tie them to more outcome-based metrics.
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Omnichannel Loyalty: The New Customer Connection [Infographic]Verónica Maria Jarski
With omnichannel loyalty, companies engage customers with personalized messages at each touchpoint across various channels; businesses also offer rewards for customers' loyalty, which often results in lifelong brand loyalty.
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The 7 Biggest Misconceptions of Successful B2B MarketingRussell Glass
What really drives success in B2B marketing can be hard to decipher. Here are seven misconceptions about what makes for truly successful B2B marketing—and how you can steer your efforts ...
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Half of Financial Advisers Have Used Social Media to Convert ClientsLenna Garibian
Social media has become an important way for financial advisers to engage with clients and grow their business, according to survey from Accenture: 48% of financial advisers say they interact ...
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B2B vs. B2C Marketing: Top Objectives, Tactics, and MetricsLenna Garibian
B2B and B2C marketers tend to have different marketing objectives for their businesses; not surprisingly, they also have different views on which marketing tactics are the most effective, according to ...
B2B Marketing,
B2C,
Blogging,
Content Marketing,
Email,
Lead Generation,
Marketing Strategy,
Research Summaries,
Sales,
SEO,
Social Media
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Grow Revenue With Big Data: Get Sales and Marketing on the Same Page [Infographic]Verónica Maria Jarski
To meet revenue goals, Sales and Marketing should work together. Unfortunately, they often don't. Why is that? Check out this infographic to learn about reasons for the clash and some ...
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How to Evaluate and Select a B2B Teleprospecting PartnerKathy Rizzo
Many marketing organizations are now placing an emphasis on the role of teleprospecting as a component of their B2B lead generation strategy. Here are seven steps (and an RFP outline) ...
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