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Tips for Improving the B2B E-Commerce ExperienceBob Barr
If you're like most B2B sellers, you've seen the features and functions available in the consumer e-commerce marketplace and realized that your company's website is woefully inadequate for delivering similar ...
B2B Marketing,
B2C,
Content,
Content Marketing,
Creativity,
Digital Marketing,
Measurement,
Mobile Marketing,
Personalization,
Search Engines,
Social Media
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Facebook's Graph Search Results Page: An Eye-Tracking StudyLenna Garibian
Being in the top 2-3 listings of a Facebook Graph Search results page is key to ensuring a listing is seen quickly and for a relatively long duration, according to ...
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Top Mobile Web Destinations by Category: Google (News), ESPN (Sports), Amazon (Shopping)...Lenna Garibian
Google is the most popular Web destination among users of mobile devices, according to new data from Hitwise Mobile: Google attracted 17.27% of total Web traffic via mobile devices for ...
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Five Websites Capturing 20% of all Search Result ClicksLenna Garibian
Led by Facebook, five websites captured 20% of all search clicks from US search engines (Google, Bing, etc.) in the fourth quarter of 2012, and some 500 websites captured nearly ...
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17 Types of Content That Google Will Eat UpJeff Foster
Just what the title says... along with an infographic and a host of examples, illustrations, and explanations.
Blogging,
Brand Awareness,
Content,
Content Marketing,
Google,
Inbound Marketing,
Marketing Tips,
Search Engine Marketing,
Search Engines,
SEO,
Social Media,
Web Content,
Writing
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Milestones in the History of the Internet [Infographic]Verónica Maria Jarski
To remember the Internet's past is to remain open and curious about its future. After all, seeing how far along it has come inspires us to wonder about where it's ...
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News Consumption: Digital, Mobile, and Social Media TrendsLenna Garibian
Most digital news consumers find news information from Web-native sources such as The Huffington Post and Yahoo, but they rely on more traditional news outlets such as the New York ...
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Confusion About How Facebook, Google Make MoneyLenna Garibian
Though 70% of online adults say they know how to post content on a Facebook wall, only 54% say they understand how the site makes money, according to a survey ...
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Tablets Surpass Smartphones in Paid Search Ad Spend, but Not CTRLenna Garibian
Advertisers invested more in paid search ads served via tablet devices than via smartphones in the fourth quarter of 2012, according to the Global Online Advertising Trends quarterly report, a ...
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10 SEO Tips to Improve Your Search Rankings--and Your WebsiteMarty Reardon
Don't just try to move up a few places in search results with your SEO efforts; rather, turn a visit to your website into a better experience and help your ...
Content,
Keywords,
Links,
Marketing Tips,
Search Engine Marketing,
Search Engines,
SEO,
Social Media,
Web Content,
Web Copy,
Websites
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1 in 4 Google Search Queries Is Local
About one-quarter (24.24%) of all search queries conducted via Google are for local goods and services, according to a study by Chitika Insights. However, Bing and Yahoo users are more ...
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Should You Optimize for Bing and Yahoo?
It's no secret that Google controls the vast majority of online searches.
Your company obviously optimizes your Web pages for peak Google performance. But there's a catch: Not everyone searches on ...
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PPC Ads Don't Cannibalize Organic Search Listings [Infographic]Ivan Dimitrijevic
One theory that some search marketers hold is that purchasing Google AdWords does not make financial sense because the ads will cannibalize organic listings. The theory supposes that the two ...
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Paid vs. Organic Search: Are PPC Ads Winning the Google Click Wars? [Infographic]
Are those pay-per-click (PPC) ads on search engine results pages (SERPs) effective? Does the average Google searcher even click on them? Seems so...
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Three Ways to Keep Your Search Rankings Healthy
As Google continues to personalize search results, the data you see in ranking reports might not mean what you think. Why? They only tell you what rankings would look like ...
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How to Surf SEO's Ever-Changing Wave With Your Content [Slide Show]Christian Gulliksen
If SEO had one rule, it would be that the rules can change at any moment. And Google's newest algorithm changes—Panda and Penguin—have sunk many an SEO program. So how ...
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Google's Knowledge Graph and SEO: Search Gets SmarterKarl Fendelander
Google recently entered the semantic search sphere with its Knowledge Graph update. Semantic search changes the way a search engine "thinks" about a search term. What does Knowledge Graph mean ...
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Basic Tips for Optimizing Your YouTube Videos
Businesses use YouTube to host video in the hope they'll turn up in search results, expand their audience, and generate leads, says Mike Hanbery at Webolutions.
"Simply uploading a video, however, ...
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Bing-Powered Share of US Search Reaches 30% in April
Bing-powered searches—those served by Bing.com and search.yahoo.com—accounted for 30.01% of all US searches conducted in the four weeks ended April 28, 2012, up 5% from the previous month and up ...
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Three SEO Don'ts Straight From Google
When you work in SEO, it might seem that Google is always trying to trip you up. But that's not really the case, argues Brandignity: "They don't dislike all SEOs ...
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