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The Inside Scoop on Using Twitter Lists for Profit and Sanityby Dave WienekeThe dirty secret of Twitter is that as helpful as it can be, it's also a time sink. Learn how properly using and cleaning up your Twitter lists can help ...
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10 Hot Tips (and a Promo Campaign Planner) for Seasonal Sale Successby Hanna AndrzejewskaCustomers today expect more deals and offers during holiday seasons, so it's important to create seasonal campaigns to increase revenues. Here are 10 tips—and a campaign planner—to help you achieve ...
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Eight Ways to Segment Link Prospectsby Ken McGaffinLink building is probably the most difficult aspect of SEO. Quality links that bring results are hard to get... unless you have a link-building strategy that targets specific, meaningful market ...More articles on Blogging, Digital Marketing, Google, Links, Marketing Tips, Segmentation, SEO, Social Media
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Five Quick Checks for Transforming Your AdWords Account in Less Than an Hourby Larry KimDo you want to improve the performance of your Google AdWords campaigns? Here are five quick checks that'll help you gain valuable insights into your campaigns—and save you money.
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Five Proven Ways to Improve ROI Using Marketing Automationby Debbie QaqishMarketing automation offers five main opportunities to improve ROI and drive revenue. Are you taking advantage of them? Learn how marketing automation can help you segment leads, improve conversions, and ...
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Life After 'Like': How to Mobilize Your Loyal Audience Into an Army of Active Influencersby Michael PerryOnline marketers have a dirty little secret. They've got no idea what to do once they've earned enough social media "likes" to reach their goals. Here are five ways to ...More articles on Customer Engagement, Customer Evangelists, Lead Generation, Online Marketing, Segmentation, Social Media
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Feng Shui for Mobile Marketers: Best-Practices for Creating a Harmonious Mobile Environment by Mark SimpsonFor years, marketers have been working to perfect their sites to create just the right energy to ensure happy customers—and seamless selling. But it wouldn't be wise to transfer those ...More articles on E-Commerce, Marketing Strategy, Mobile Marketing, Personalization, Segmentation, Targeting
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Want to Create Email Marketing Value? Check Out the Direct Mail in Your Mailboxby Ryan MorganDirect mail certainly isn't what it used to be, but email marketers can apply many of the theories used for direct mail campaigns to increase the value of their email ...More articles on Direct Marketing, Email Marketing, Email Subject Lines, Marketing Tips, Segmentation
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Want Sophisticated Real-Time Marketing Campaigns? Take These Five Stepsby Joshua SmithHow can you engage customers via real-time marketing? Marketers are adopting technology that can help recognize a customer's interests and provide actionable intelligence in real-time to any customer channel.More articles on Channel Marketing, Customer Engagement, Customer Experience, Marketing Strategy, Marketing Tips, Segmentation
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Do You Really Know Your Customers? Marketing to a Rapidly Diversifying Populationby Karen TalaveraThe 2010 census results will be released this summer, and marketers should expect major demographic shifts. To cope with these changes, I recommend adopting three approaches for your email, mobile, ...
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How Vulnerable Are You to Customer Defection?by Laura PattersonOur job as marketers is to acquire, grow, and retain profitable customer relationships to create a sustainable competitive advantage. Here are five factors for measuring (and maintaining) successful customer relationships.More articles on CRM, Customer Acquisition, Customer Loyalty, Customer Relationships, Marketing Tips, Measurement, Segmentation, Targeting
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Clicking Me Softly: A Five-Day Crash Course in Conversion (Day 4)by Oli GardnerPreviously in our five-day crash course on conversion, we covered why homepages aren't the best choice for conversion success. Now, learn the five benefits of landing pages—and how to keep ...
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List Segmentation: Why It's Important and How to Do Itby Georgia ChristianList segmentation increases the relevancy of your email messages—resulting in higher open and click-through rates and increased sales. Not sure how to get started? Here are eight factors to consider ...
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Sales and Marketing Best-Practices: Seven Heavenly Virtuesby Dan McDadeSales and marketing best-practices are universally desirable—but, too often, elusive. Here are seven solid best-practices that address the misalignment between Sales and Marketing and help increase sales.More articles on Collaboration, Lead Generation, Lead Nurturing, Lead Quality, Measurement, Metrics, Segmentation, Testing
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Boost Digital-Ad Yield by Knowing Your Audiences and the Content They Readby John ShomakerHow does advertising yield improve when targeting digital ads to certain audiences? How much influence does the type of content users are reading when the ad is shown have on ...More articles on Advertising, Content Marketing, Marketing Smarter, PPC Campaigns, Segmentation, Targeting, Testing
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Why and How You Should Be Using Triggered Email, Part 1by Karen TalaveraYou can segment your list and version your broadcast campaigns with different offers and creative, but the real power of personalization and relevance lies in trigger-based email, because behaviorally targeted ...More articles on Copywriting, Email Campaigns, Email Marketing, Marketing Tips, Personalization, Segmentation
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How to Identify Brand Loyalists on Your Email Listby Karen TalaveraOn any email list, there will be three populations: those who love you, those who like you, and those who are just hanging in there. This article focuses on by ...More articles on Brand Loyalty, Customer Behavior, Email Lists, Email Marketing, Marketing Tips, Segmentation, Social Media, Word of Mouth
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Why Mobile Is Driving a New Approach to Data Managementby Brian DeaganAs the mobile channel continues its rise to prominence among marketers and consumers, the lines between the digital marketing and the physical marketing worlds have become blurred. If mobile is ...More articles on Customer-Centric, Digital Marketing, Direct Marketing, Marketing Smarter, Mobile Marketing, Segmentation
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Eight Questions to Ask When Buying a Marketing Listby Chris GolecTargeting the right audience is the key to success for any marketing campaign. Up-to-date contact information, valid email addresses, and the tools to segment a list accurately are must-haves ...
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How to Achieve Direct Digital Marketing Relevance: Take an Incremental Approach (Part 4 of 5)by Bryce MarshallPrevious installments of this article series have describe the importance of relevance in direct digital marketing and three of the five keys to achieving a relevance-centered approach. This article looks ...More articles on Customer Engagement, Digital Marketing, Marketing Tips, Measurement, Segmentation, Targeting
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