Segmentation

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• Email Optimization: Case Studies and Actionable Tips [Infographic]Laura Forer
  You email marketing program may be cruising along, but are there steps you can take to give it even more power? This graphic gives ideas, and it also shares email ...
  Email Marketing, Segmentation, Testing, Videos
• Relationship Marketing and GDPR: Avoiding the Traps of Personalization Data and Targeting TechJohn Hernandez
  If your data practices are GDPR-compliant, you don't have to worry, right? But marketing technologies and techniques that use consumer data for targeting and personalization can still put you in ...
  AI, Customer Relationships, Data, Segmentation, Targeting
• Six Ways Bad Data Can Cost You, and Five Tips for Cleansing It [Infographic]Laura Forer
  Is your data as clean and fresh as it can be? If not, your campaigns may be underperforming. See what you're missing out on and how to cleanse your data.
  Data, Email, Email Hygiene, Segmentation
• The Secret to More Effective Campaigns: A Data Management Platform
  Want to organize your data so it's actually usable? DMPs help marketers manage data, allowing you to deliver better customer experiences, increase engagement, and improve ROI. Here's what to look ...
  Big Data, Customer Engagement, Data, Segmentation, Technology
• The Complete Guide to Snapchat Advertising Targeting Options [Infographic]Laura Forer
  If you're advertising on Snapchat—or are thinking of doing so—bookmark this comprehensive list of segmenting and targeting options to make your ads more effective.
  Advertising, Behavioral Marketing, Demographics, Segmentation, Snapchat, Social Media
• Are You an Empowered Marketer? Here's How You Can Be.
  Marketers have a lot to do these days. The right processes and tools can save you time, improve your marketing, and give you the information you need to be more ...
  B2C, Career Management, CRM, Marketing Strategy, Segmentation, Technology
• How Do Different Age Groups Consume Online Content? [Infographic]Laura Forer
  There are six major generations of consumers in the US, and each one has different content preferences. Check out these stats and tips to tailor your content to different age ...
  Content, Customer Behavior, Facebook, Gen Z, Instagram, Segmentation, Social Media
• Good-Luck Email Tips for St. Patrick's Day [Infographic]Laura Forer
  Saturday is St. Patrick's Day, and today's infographic offers four fun and practical tips to incorporate the holiday into your email program.
  Email, Email Campaigns, Email Marketing, Humor, Segmentation
• Segmentation Models Are Outdated: How to Update Your Marketing Segmentation PracticesVignesh Clingam
  For decades, marketers have meticulously segmented audiences on demographics and personas, but these methods are growing irrelevant. There are stronger predictors of buying habits.
  Customer Relationships, Demographics, Marketing Strategy, Personalization, Personas, Segmentation
• Five Things Pro Facebook Marketers Do DifferentlyMadelyn Newman
  Why is it that some brands seem to achieve success with social advertising, whereas others struggle to find the right formula? Read on for five secrets from Facebook marketing pros ...
  Advertising, Facebook, Marketing Smarter, Segmentation, Social Media, Testing
• Avoid These Four Marketing Budget-Planning Mistakes This SeasonJ.J. Kardwell
  Despite the annoyance, budget planning is an absolute necessity. Without it, you can't proceed or succeed. When planning for 2018, here's how to avoid and correct the top 4 mistakes ...
  AI, Data, Marketing Automation, Marketing Budgets, Marketing Planning, Personas, Sales, Segmentation
• YouTube Advertising: The Complete Guide to Targeting Options [Infographic]Laura Forer
  Video ads can take more effort to produce than more static types of advertisements, so make sure that those ads are being seen by your key audience. Here's how to ...
  Advertising, Behavioral Marketing, Demographics, Segmentation, Social Media, YouTube
• LinkedIn Advertising: The Complete Guide to Targeting Options [Infographic]Laura Forer
  B2B marketers are finding that ad targeting on LinkedIn can help them get their brands in front of just the right audiences. But where should they start when selecting those ...
  Advertising, B2B Marketing, Behavioral Marketing, Demographics, LinkedIn, Segmentation, Social Media
• Personalize Your Marketing With Deeper Customer Segmentation
  Personalization. It's all the rage in e-commerce marketing. But the needed level of personalization isn't easy to achieve. The only way to get close is continual segmentation so that you ...
  CRM, E-Commerce, Personalization, Segmentation
• The Complete Guide to Facebook and Instagram Advertising Targeting Options [Infographic]Laura Forer
  With so many targeting options for Facebook and Instagram ads, figuring out the combination that will give you the best results can be a challenge. Today's infographic clearly illustrates all ...
  Advertising, Behavioral Marketing, Demographics, Facebook, Instagram, Segmentation, Social Media
• The Complete Guide to Twitter Advertising Targeting Options [Infographic]Laura Forer
  Twitter offers a lot of options for targeting your ads. This infographic breaks them down into an easy-to-follow guide to ensure your ad dollars are being spent on the right ...
  Advertising, Behavioral Marketing, Demographics, Segmentation, Social Media, Twitter
• Seven Reasons to Clean Up Your Dirty Lead Data [Infographic]Laura Forer
  How clean is your lead data? If it's been sitting around for even a short while, much of it could be outdated and decayed. Check out today's infographic to see ...
  B2B Marketing, Data, Email Marketing, Lead Scoring, Marketing Challenges, Segmentation
• 119 Facts About Email Marketing [Infographic]Laura Forer
  Why is email such a successful marketing channel? It's widespread, measurable, and easy to customize. Find out more about this ubiquitous channel with these stats, fun facts, and case studies.
  Case Studies, Customer Behavior, Email, Email Marketing, Marketing Automation, Marketing Communications, Newsletters, Personalization, Segmentation
• Eight Steps to Leave Blast Emails Behind and Launch Intelligent Communications InsteadPini Yakuel
  Learn how we marketers can graduate from the tried-and-true daily blast email to take a more personalized, targeted approach—and why it is so critical to our businesses that we do ...
  Email, Email Campaigns, Email Marketing, Engagement, Sales, Segmentation, Targeting
• The Nitty-Gritty of Dirty Data [Infographic]Laura Forer
  Is dirty data preventing you from seeing who your customers really are? This infographic illustrates how incorrect customer data could be costing your company and what you can do to ...
  Big Data, Data, Segmentation