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The Hyperconnected Life [Infographic]Verónica Maria Jarski
Life before the internet? What's that? Today's teens and young adults only know about the digitally connected world. Here's a look at their hyperconnectivity and its effects.
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Three Powerful Ways to Measure the Impact of Your Email MarketingKaren Talavera
Though email campaign process metrics such as delivery, open, and click-through rates have their place, if you don't look beyond them... the true impact of your email marketing—and opportunities for ...
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Stop Saying 'Awesome': Five Best-Practices for Americans Marketing to EuropeBob Boehnlein
Globalization brings exciting opportunities and enormous challenges for all parts of a business, but nowhere is that more apparent than in the marketing department. Here's how to avoid five common ...
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Helpful Conversion Optimization Advice From Rich Page: Get Started, Get ResultsHunter Boyle
Conversion-rate optimization can be intimidating, especially since marketers don't have many sources of clear advice on how to avoid common pitfalls, generate strong ideas, and run tests that get real ...
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Expand Your Market and Audience: Use the 'Idea Graph'Ian Lurie
Your "marketing universe" contains everyone you can sell to; you must expand it, or your business will stagnate. Even if you build a receptive, high-conversion audience, but then can't increase ...
Advertising,
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Business Intelligence,
Customer Acquisition,
Customer Insight,
Demographics,
Digital Theory,
Lead Generation,
Market Research,
Retail Marketing,
Segmentation,
Social Business,
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Targeting
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Building a Website Testing and Optimization Program: Implementation (Part 2)Kim Ann King
This second article in a three-part series on website testing and optimization outlines the four key steps you'll need to take to implement your optimization program.
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Solve Your Four Hairy Demand-Gen Data ChallengesStephanie Tilton
What do you get when you put an analyst, a consultant, a practitioner, and a ringleader on the same panel devoted to demand-gen data? You get smart answers to your ...
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BMOC (Big Marketer on Campus): How Your Brand Can Win Over the College CrowdJohn Mousseau
The more than 21 million US college students have a total discretionary spending power of $120 billion per year. No wonder marketers are excited about the opportunity at colleges. Here's ...
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Three Email Marketing Tips From Seinfeld
We'll assume you've never thought of Seinfeld as a source of email best-practices. But Dave and Sky Calibey insist there's marketing wisdom in its comic absurdity.
"Although the show might not seem the ...
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Nineteen (19!) Ideas for Growing Your Email ListHunter Boyle
What would you rather have, a big list with dismal conversion rates or a smaller list targeting a highly engaged audience? Thought so. For a healthy opt-in email list, quality ...
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Microsegment Your Way to Success in Social Media MarketingRic Dragon
Social media marketing facilitates engagement with consumers in real time and contact with people who influence others. But it also allows you to microsegment audiences in a way that traditional ...
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How to Market to Gen-Y
"Many companies are stressed out about marketing to Generation-Y, those born between 1982 and 1993," writes Tim Hare at MarketingProfs.
And with a good reason: "I'm sure you've heard about how ...
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What Every B2B Marketer Needs to Know About Millennials
The Millennials have arrived! The first wave of the Millennial generation (born between 1980 and 2000) is now entering decision-making positions at companies across the land. And in a post at ...
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'Super Buyers' Shop via Online, Mobile, and Offline Channels
Although "Super Buyers" are highly connected and mobile-savvy, they tend to mix and match their shopping with online and offline methods to find just what they want, according to a ...
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'No soup for you!' Email Marketing Lessons From SeinfeldDave Calibey, Sky Calibey
Seinfeld reigned as the most popular sitcom for most of the 1990s and inspired many a workplace water-cooler conversation with its quirky characters and absurd plots. The show might not ...
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Six Email Marketing Mistakes to AvoidJanelle Johnson
Email might not be as shiny as social media and other emerging marketing channels, but it's still arguably the most powerful marketing tool around. So how do you maximize this ...
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Selling to SBOs: Three Points to Remember
So you've set your company's sights on selling to smaller businesses. Sure, they aren't the heavy-hitters, the star accounts, but their loyalty could provide a nice budgetary cushion for your ...
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Advanced Email Segmentation
If you're still wondering about the value of segmentation, consider these numbers from eMarketer, as reported by HubSpot: "39% of email marketers that practice list segmentation see better open rates; ...
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How to Segment for Maximum Relevance
It's easy to send "just one email with the same content to everyone in your database," writes Matthew Johnson at the Vision6 blog. "But how do you send that same ...
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Five Tips for Effectively Marketing to College StudentsAtle Skalleberg
Generation Y is estimated to be the largest consumer group in US history, and marketers simply cannot afford to ignore the student segment. Learn why you should be marketing to ...
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