Segmented Research Data

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• What March Madness Fans Like: Gardening, Wine, and Zoos [Infographic]Ayaz Nanji
  Some 55% of men's college basketball fans in the United States like to garden as a hobby, according to a recent report from Neustar.
  Customer Behavior, Demographics, Research Summaries, Segmented Research Data
• The Evolution of Marketing Data [Infographic]Verónica Jarski
  With each passing decade, marketers' ability to better understand their customers through data deepens. The following infographic shows how marketers' use of data has evolved and how they can plan ...
  Behavioral Marketing, Big Data, Customer Behavior, Customer Insight, Data, Marketing Analytics, Marketing Strategy, Sales and Advertising, Segmented Research Data
• Twitter Use Higher Among Women, Minority Groups
  Some 8% of online adults—or 6% of the US adult population—say they use Twitter, but adoption levels are higher among online African-Americans (18%) and online Latinos (13%), according to a ...
  Demographics, Research Summaries, Segmented Research Data, Twitter
• Adults Texting More, but Teens Still Rule
  Texting among US adults has increased substantially over the past year, but still does not approach the magnitude of texting activity among teens: 72% of adult cell-phone owners send and ...
  Customer Behavior, Research Summaries, Segmented Research Data, SMS
• Tech-Gadget Census: Which States Own What
  The New York metro area has the highest per capita ownership of emerging technologies (iPads, netbooks, smartphones, and Blu-ray players) in the US, whereas the Phoenix metro area has the ...
  Consumer Electronics, Customer Behavior, New Media, Research Summaries, Segmented Research Data
• Most Multitask While on Facebook
  Facebook users spend an average of 7.3 hours a week using the social site—roughly one-third of the amount they spend online—and while on Facebook, most are multitasking online, such as ...
  Customer Behavior, Facebook, Research Summaries, Segmented Research Data
• Millennials Swayed by WOM, Interactive Media
  Millennials are hard to sway using traditional advertising and media channels that don't promote interaction: Only 17.7% say their favorite TV spot has led them to purchase an advertised product, ...
  Advertising, Research Summaries, Segmented Research Data, Word-of-Mouth
• One in Five US Drivers Unfit for Roads
  Roughly 38 million Americans—or 18.4% of drivers on the road—would not pass a written drivers test exam if they were to take one today, according to results of 2010 GMAC ...
  Customer Behavior, Research Summaries, Segmented Research Data
• Websites Fail to Protect Consumers From Fraud
  Most consumer-facing websites (92%) in the US fail to fully protect their visitors from online fraud, even as growing numbers of businesses continue to deploy online safety measures, according to ...
  Research Summaries, Segmented Research Data, Websites
• Social Network Monthly Use: 5.5 Hours
  Web audiences across 10 countries spent an average of 5.5 hours on social networking sites in February 2010, up from more than 2 hours in February 2009, but about half ...
  Nielsen Data, Research Summaries, Segmented Research Data
• Multicultural CPG Market: $520B by 2050
  By 2050, more than one-half of the US population will be non-white—African-American, Asian, or Hispanic—representing both a historic cultural shift and huge economic opportunity. The multicultural business opportunity for brands ...
  Demographics, Forecasts, Nielsen Data, Research Summaries, Segmented Research Data
• Online Security Concerns Rattle Consumers
  Consumers are uneasy about the security of their personal information online: 61% of Americans say they are concerned about the amount and security of personal online data that can be ...
  Customer Behavior, Research Summaries, Search Engines, Segmented Research Data
• Study: Social Media Use by Fortune 500
  The adoption of social media is growing among the nation's largest corporations: 22% of the 2009 Fortune 500 companies have public-facing blogs with a post in the past 12 months, ...
  Research Summaries, Segmented Research Data, Social Media
• Brands With the Most Engaged, Loyal Customers
  At a time when consumers are searching for value in every purchase, Amazon, Google and Bing, Expedia and Kayak, and Scottrade took highest honors in 2009, among online providers, for ...
  Branding, Customer Engagement, Research Summaries, Search Engines, Segmented Research Data
• Teens Prefer Social Networking to Blogging
  Blogging has lost appeal for most teens and young adults in the past three years, but social networks such as Facebook and MySpace are more popular than ever, according to ...
  Research Summaries, Segmented Research Data, Social Media
• E-commerce Spending Up 3% in 4Q09
  Following four consecutive quarters of year-over-year declines, e-commerce spending grew 3% in the fourth quarter of 2009, to $39.0 billion, up from $38.1 billion in the third quarter of 2008, ...
  E-Commerce, Research Summaries, Segmented Research Data
• Newspaper Sites Draw 37% of Web Users
  Newspaper websites attracted an average monthly unique audience of 72 million visitors in the fourth quarter of 2009––37% of all Internet users––according to the Newspaper Association of America (NAA).
  Research Summaries, Segmented Research Data, Websites
• Most Hispanics to Participate in Census
  With 2010 Census questionnaires set to arrive in mailboxes across the country by mid-March, 84% of Hispanics intend to be counted this year and are confident that personal information collected ...
  Hispanic Marketing, Research Summaries, Segmented Research Data
• Millennial Women Want Work/Life Balance
  Millennial women are optimistic about their career prospects: 94% of young (age 22-35) professional females surveyed say they can achieve a balance between a satisfying professional life and a gratifying ...
  Career Management, Research Summaries, Segmented Research Data, Women
• Holidays Drive Traffic to Retail, Greetings Sites
  Traffic to retail websites grew in December as the online holiday shopping season reached a crescendo—while consumers' holiday festivities generated a surge in traffic to flowers/gifts/greetings and e-card sites, according ...
  E-Commerce, Research Summaries, Segmented Research Data