Services Marketing

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• The Four Marketing Practices of WinnersLaura Patterson
  For marketers in the services industry, it's important to understand the key factors that enable us to profitably acquire and keep customers. Here are four factors that represent best practices ...
  Marketing Budgets, Marketing Plans, Metrics, Services Marketing
• Seven Strategies for the New YearRob Engelman
  As we enter the early stages of the New Year, it is natural to think about and plan our marketing and business development activities for 2005. Whether you are a ...
  Referrals, Services Marketing, Thought Leadership, Value Propositions
• How to Write a Killer ProposalMike McLaughlin
  The consulting proposal is a necessary evil. A great proposal can be decisive in winning a project; a poor one can cause you to lose a project, even if everything ...
  Services Marketing, Writing
• Inconceivable! 7 Misconceptions About Lead GenerationMike Schultz
  As service and technology firms begin to awaken from a long, recession-inspired hibernation period, they are again beginning to think about proactive lead generation. If your firm is stepping-up outbound ...
  Direct Marketing, Lead Generation, Sales, Services Marketing, Websites
• SWOT Team: Communicating with One VoiceHank Stroll
  Marketing Challenges, Sales, Services Marketing
• Swinging Sledgehammers and Service Brand PreferenceMike Schultz
  What stages must your brand pass through to ring the bell?
  Brand Awareness, Brand Loyalty, Branding, Services Marketing, Targeting
• SWOT Team: Standing out From the CrowdHank Stroll
  How does a writer develop a niche and stand out from the competition? Also this week, read your answers to last week's dilemma: How do we get paid what we ...
  Marketing Challenges, Pricing, Services Marketing
• Writing a Personal Value Proposition That SellsRobyn Haydon
  By actively managing the way you represent your skills and your achievements, you can boost your chances of getting ahead.
  Personal Branding, Services Marketing, Value Propositions
• Communicate the ProblemIrene Brooks
  It’s important that you communicate what you do in ways that help your prospective client understand that you are a solution to his problem.
  Customer Acquisition, Positioning, Services Marketing, Value Propositions
• Business School Lessons May Not Always ApplyMike Schultz
  How can (seemingly) solid business thinking hurt us?
  Market Research, Positioning, Product Management, Product Marketing, Services Marketing, Targeting
• How to Get Your Message Across, Soft and ClearCarl Hedberg
  In addition to spotlighting particular areas of expertise, though, testimonials can also provide an excellent venue for expressing brand emotions.
  Brand Awareness, Branding, Case Studies, Services Marketing, Writing
• Why Most Law Firm Web Sites Don’t Work (and How to Improve Them)Lomit Patel
  “You never get a second chance to make a first impression.” This maxim is true for many things in life, none more so than a Web site.
  Marketing Tips, Services Marketing, Thought Leadership, Website Design, Websites
• MarketingProfs’ SWOT Team Removes CEO RoadblockHank Stroll, Tamara Halbritter
  This week, the SWOT Team answers: How do you get around a CEO who's a roadblock to marketing? Read its best advice.
  Collaboration, Marketing Challenges, Services Marketing
• Five Effects of a Site on a Service Business BrandMike Schultz
  t is now almost unheard of to find a consulting, technology or professional service business that does not have a Web presence. But if you build it, will people come?
  Lead Generation, Services Marketing, Targeting, Thought Leadership, Websites
• Positioning In New MarketsMichael Fischler
  he positioning a product is obvious if a market exists already. But what about avant-garde or cutting-edge products and services? How do you position a brand-spanking-new product when the so-called ...
  Marketing Tips, Positioning, Segmentation, Services Marketing
• What You Need to Know About Online Branding of Financial ServicesJeremy Bachmann
  In an industry with much product commoditization, brands help distinguish competitors in the mind of customers. How does the concept of branding translate online?
  Brand Positioning, E-Commerce, Online Marketing, Services Marketing, Web Copy, Website Design
• Services Marketing: How to Avoid the Revenue Rollercoaster TrapJohn Doerr
  Many service businesses find themselves trapped in a vicious, no-growth cycle. The firm is either heavily marketing because they don’t have enough leads and new business, or they are heavily billing ...
  Customer Retention, Customer Satisfaction, Lead Generation, Marketing Tips, Services Marketing
• Are You Using This Emergency Email Tactic in Your Marketing?Sean D'Souza
  f your business sputters for any reason whatsoever, here is an excellent email tactic that you can use in your marketing.
  Email Marketing, Services Marketing, Targeting
• Services Marketing: Does Yelling Help?John Doerr
  How does a CEO fix a company’s technology problems? He yells louder at the IT manager. Is the same true in services marketing?
  Marketing Tips, Measurement, Public Speaking, Services Marketing, Thought Leadership, Tradeshows/Events, Writing
• Speaking Up: Using Audio on a SiteRonni Rhodes
  Audio can enhance a user’s experience on your site.
  B2B Marketing, Customer Engagement, Marketing Tips, Services Marketing, Website Design, Websites