Small Business

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• How to Launch a New Brand: Five Tips for an Unforgettable DebutStewart Hodgson
  Follow these five steps to create a memorable and effective brand that will help your company stand out from the competition.
  Brand Management, Brand Positioning, Branding, Small Business, SMBs
• How Small Business Owners Got Their StartAyaz Nanji
  Most small business owners worked a full-time job while starting their own firm, according to recent research from Paychex.
  Research Summaries, Small Business, SMBs
• How SMBs Are Using Social Media: Platform, Posting, and Content TrendsAyaz Nanji
  Most small-to-midsize businesses in the United States are now using social media for marketing purposes, according to recent research from Clutch.
  Facebook, Research Summaries, Small Business, SMBs, Social Media, Social Networking
• The Small Business Guide to Google Analytics [Infographic]Laura Forer
  Google Analytics: It's everywhere, yet it's still a mystery to many marketers. Put your Google Analytics jitters to rest today with this guide to getting started and using some of ...
  Google Analytics, Marketing Analytics, Marketing Dashboards, Metrics, Small Business
• Seven Considerations for Your New Business's Social Media StrategyAmelia Willson
  Creating a social media strategy can feel overwhelming—especially when there are so many social platforms. These tips will help you focus on the basics so you can find your audience ...
  Facebook, Google+, Instagram, LinkedIn, Marketing Strategy, Pinterest, Small Business, Snapchat, Social Media, Twitter, YouTube
• #SocialSkim: Coping With Facebook Changes; WhatsApp Business App Launched: 10 Stories This WeekChristian Neri
  Your social strategy in the wake of Facebook's big algorithm change; WhatsApp launches its business app; Snapchat users unhappy with redesign; Facebook's plans to become more local & declutter Messenger; ...
  Advertising, Content, Facebook, Influencer Marketing, Local Marketing, Small Business, Snapchat, Social Media, Social Networking, SocialSkim, Videos
• Small Business Digital Marketing Trends for 2018 [Infographic]Ayaz Nanji
  Most small business owners expect to use social media content to acquire new customers in 2018, according to recent research from Infusionsoft.
  Digital Marketing, Marketing Strategy, Small Business, SMBs, Social Media, Social Networking
• How Local Businesses Are Advertising This Holiday SeasonAyaz Nanji
  Facebook is the most popular channel with local businesses for running advertising campaigns this holiday season, according to recent research from Netsertive.
  Advertising, Facebook, Local Marketing, Research Summaries, Small Business, Social Media, Social Networking
• Valuable Employee-Recognition Tips [Infographic]Laura Forer
  All employees want to be recognized for their good work, but 49% of them say they are dissatisfied with that aspect of their jobs. Managers should take note: Happy employees ...
  Career Management, Management, Small Business
• When and Where Consumers Use Search Engines to Find Local BusinessesAyaz Nanji
  Consumers searching online for local businesses typically plan to visit/book an appointment within the next two days, according to recent research from Review Trackers.
  Customer Behavior, Local Marketing, Research Summaries, Search Engine Marketing, Search Engines, SEO, Small Business, Survey Data
• The Top Hopes and Fears of Would-Be Small Business OwnersAyaz Nanji
  Gaining greater independence is the top reason people say they would start a small business, according to recent research from Paychex.
  Research Summaries, Small Business, SMBs, Survey Data
• #SocialSkim: Facebook Plans New Messaging App, Instagram Hooks Small Biz: 11 Stories This WeekChristian Neri
  Facebook gives parents control with teen messaging app; Instagram vs. Snapchat for small business; Facebook, WhatsApp revamp photo features; the only social listening tool for Reddit; Facebook's mid-roll ads underwhelm; ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Mobile Marketing, Retail Marketing, Small Business, SMS, Snapchat, Social Media, SocialSkim, Videos, YouTube
• The Current Economic and Hiring Climate for Small BusinessesAyaz Nanji
  Small business owners are optimistic about their current business situation as well as the outlook for the next 12 months, according to recent research from Gallup and Wells Fargo.
  Career Management, Research Summaries, Small Business, SMBs, Survey Data
• The Digital Marketing Channels Small Businesses Use MostAyaz Nanji
  Websites and social media are the digital marketing channels that small businesses use most, according to recent research from Drip.
  Digital Marketing, Interactive Marketing, Marketing Strategy, Research Summaries, Small Business, SMBs, Survey Data
• The Biggest Mistakes Small Businesses Make With Their WebsitesAyaz Nanji
  Consumers say the biggest mistake a small business can make with its website is to include outdated contact information, according to recent research from Vistaprint Digital.
  Content, Research Summaries, Small Business, SMBs, Survey Data, Websites
• Which Digital Marketing Channels Are Small Businesses Investing In?Ayaz Nanji
  Most small businesses are putting more marketing budget toward social media and websites this year, according to recent research from Clutch.
  Digital Marketing, Marketing Budgets, Research Summaries, Small Business, SMBs, Survey Data
• Small Business Digital Marketing Trends for 2017Ayaz Nanji
  Social media is the top digital marketing tactic/channel small businesses plan to spend additional budget on in 2017, according to recent research from Infusionsoft.
  Marketing Strategy, Research Summaries, Small Business, Social Media, Social Networking, Survey Data
• SMB Owners' Top Priorities for 2017Ayaz Nanji
  Most owners of small and medium-sized businesses say attracting and retaining customers is their top priority for the year ahead, according to recent research from GetApp.
  Marketing Strategy, Research Summaries, Small Business, SMBs, Survey Data
• Omnichannel Marketing's Secret Weapon: Local Brick-and-Mortar StoresBrendan Morrissey
  As brand marketers and CMOs struggle with the complex challenge of delivering seamless customer experiences across online and offline worlds, many of them neglect one critical component: the local brick-and-mortar ...
  B2C, Local Marketing, Marketing Strategy, Multichannel Marketing, Retail Marketing, Small Business
• Are Small Businesses Using Instagram?Ayaz Nanji
  Most small business owners say they do not use Instagram to market their products or services, according to recent research from Manta.
  Digital Marketing, Instagram, Research Summaries, Small Business, SMBs, Social Media, Social Networking, Survey Data