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How Text Messaging Can Drive App Engagement and RevenuesThorsten Trapp
One of the toughest marketing jobs today is working for an app developer. Here's how text messaging can attract new users and increase engagement with customers.
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US Mobile Local Ad Forecast: $9.1B in 2017Vahe Habeshian
US mobile local advertising revenues will grow from $1.2 billion in 2012 to $9.1 billion in 2017—at a compound annual growth rate (CAGR) of 49.3%—according to the US Local Media ...
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Mobile Innovation (Part 2): Innovating Brand Engagement Through MobileChristina "CK" Kerley
The battle for attention—and, in turn, engagement—has escalated into an all-out war by marketers... and their target audiences are its victims. This article explores how to innovate brand engagement via ...
Brand Awareness,
Brand Loyalty,
Content,
Content Marketing,
Customer Behavior,
Customer Engagement,
Digital Marketing,
Digital Theory,
Marketing Strategy,
Mobile Marketing,
SMS
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Texting Prospects (at the Right Time) Boosts ConversionLenna Garibian
Though email messaging is an important part of the selling process, texting can be an effective way to supplement email and phone channels, according to a study by Leads360. Sales ...
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Seven Rules to Cultivate Deep Mobile RelationshipsBrent Hieggelke
For marketers, mobile apps present an unprecedented opportunity to always be a mere arm's length away from customers. And we can know more about them than ever before. But how ...
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Email Preferred Over Texting for Brand Offers, Promos
Despite the widespread adoption of SMS text messaging in personal communications, most (86%) people prefer to receive promotional offers from brands via email rather than text, according to a survey ...
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SMS Marketing: How to Harvest Your Customers' Mobile DetailsBill Hilton
SMS marketing is a huge growth area for all businesses. It's cheap, easy to track, direct, and personal. Interested? Learn how to collect your customers' mobile numbers—and keep them open ...
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Mobile Marketing: No Longer a Tradeoff Between Reach and TargetingGib Bassett
Communicating with your customers via the mobile platform is an effective way to engage, share offers, and learn about your consumers. Learn how to reach your target audience and boost ...
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Why 'Free' Text Messages Will Cement Mobile as a Critical Component of the Marketing MixMatt Silk
With short message service (SMS) reaching 5 billion mobile phones around the world, marketers can no longer ignore the significance of texting as a marketing channel. Some consumers, however, are ...
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Adults Texting More, but Teens Still Rule
Texting among US adults has increased substantially over the past year, but still does not approach the magnitude of texting activity among teens: 72% of adult cell-phone owners send and ...
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Teen Social Media Influencers Wield Power Online and Offline
The Web's most influential teens are more likely than other teens to actively participate in social media and digital activities, such as updating their social networking status and sending text ...
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A Map to Build a Dream On
Researcher Christophe Aguiton of Orange, a mobile carrier in France, praised the merits of maps in a recent speech: "They are practical things. But at the same time, a map ...
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Teens Prefer Mobile Texting to Calling
Cell-phone texting has become the preferred channel of basic communication between teens and their friends, although calling is a close second: 54% of teens say they sent and received text ...
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SMS Marketing Reaches Users of All Ages
Mobile behavior varies dramatically across demographics: 70% of consumers age 18-29 say they send text messages using their mobile phone, compared with 49% of those age 40-49 and 11% of ...
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Smartphone Owners Ready for Mobile Coupons
Over one-third (36%) of smartphone owners say they want to receive mobile grocery coupons, but only 9% have received a location-based coupon, discount code, or text message on their phone ...
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Incite Change in a Moment's Text
Good news, nonprofits! At Le Web this year, Her Majesty Queen Rania of Jordan discussed how, in an era when a panoply of tech options are available to us at ...
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Mind the Big Three Be's
Fun fact: Only 13% of the mobile market has an iPhone. That sounds like plenty when you consider how long the phone's been available, but it merits remembering that the ...
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E-Coupons Gaining in Popularity
US consumers are increasingly using e-coupons, as well as their traditional print cousins, to trim spending as the recession drags on.
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Team Up for Social Media
Managing your social-media presence can be a full-time job. And in a pair of videos embedded at the HubSpot blog, Mike Volpe interviews Paula Bergs about Southwest's Emerging Media team, ...
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Here's Looking for You, Kid
"Effective one-to-one marketing is more than just email," R.J. Talyor states in an article at MarketingProfs. "[Y]our subscribers and customers aren't always staring at their email inboxes. Rather, they're also ...
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