Sponsorship

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• Measuring Sponsorship ROI: Marketers' Favorite MetricsAyaz Nanji
  Most marketers do not have a standardized process for measuring the return on investment of their sponsorships, according to recent research from the Association of National Advertisers (ANA) and Marketing ...
  Metrics, Research Summaries, ROI, Sponsorship
• Marketers Should Know: How Influencers Generate Revenue [Infographic]Laura Forer
  Brands can partner with influencers in a variety of ways. A study reveals the 15 most common methods—and the ones among them that influencers find most successful.
  Influencer Marketing, Public Relations, Sponsorship
• How to Turn Bloggers (and Other Influencers) Into Your Brand ChampionsJeff Foster
  Influencer marketing is one of the most effective ways to drive sales and grow your brand online. But you'll need to take a structured approach to building a long-term relationship.
  Blogging, Blogging Strategy, Content Marketing, Marketing Strategy, Public Relations, Social Media, Sponsorship
• How to Reach World Cup Fans Without a Big Marketing SpendAyaz Nanji
  Marketers seeking to reach the World Cup audience without paying for an expensive campaign have effective alternatives, according to a recent report from Networked Insights.
  Advertising, Local Marketing, Research Summaries, Sponsorship
• How Marketers Measure the Effectiveness of Sponsorship and Event InitiativesAyaz Nanji
  Some 23% of marketers say they are not very satisfied with their ability to measure the ROI of sponsorship and event marketing initiatives, and 15% percent say they are not ...
  Metrics, Research Summaries, ROI, Sponsorship, Survey Data, Tradeshows/Events
• 10 Best-Practices in Planning and Marketing Virtual EventsTom Wieser
  Imagine making your events (marketing meetings, conferences, tradeshows, etc.) available to a much larger, highly attentive audience that can conveniently gather and exchange information, browse exhibits, receive product demos, provide ...
  Collaboration, Hiring Outside Resources, Positioning, ROI, Sponsorship, Webinars
• Social-Media Publishers Eager for Paid Sponsorships
  Over one-half (56%) of social-media content publishers, including Twitter users and bloggers, say they have monetized their social-media activities via advertising, sponsorships, or affiliate programs, and another one-third (32.1%) say ...
  Advertising, Research Summaries, Social Media, Sponsorship, Twitter
• Case Study: How One Website Doubled Its Ad RevenueKimberly Smith
  Even in the midst of a recession, when advertising spend has been drying up, this website doubled its ad revenue. How, exactly? Take a gander...
• I'm Queued-up, and I Like It
  If you use Netflix, you know it provides two ways to watch movies and television shows: DVDs sent through the mail, and streaming videos (sent to your PC or TV). ...
  Customer Satisfaction, Email Campaigns, Email Marketing, Sponsorship, Targeting
• Case Study: How NHL.com's Online Campaign Helped Dodge Launch a New Vehicle, Exceed Sales ForecastsKimberly Smith
  Before any talk of bailouts, Chrysler called on 15 Web sites to help improve consumers' perception of the Dodge brand and launch its first crossover vehicle, the Journey. NHL.com cut ...
• Case Study: How an Unbranded Game and Mystery Prize Giveaway on Facebook Garnered Exposure for Sharp ElectronicsKimberly Smith
  Sharp Electronics may have led the LCD revolution, but consumers don't view it as an agent of change. As part of a multichannel campaign to change consumers' minds, Sharp turned ...
• Case Study: How Lenovo Used New Media Along With Olympic Sponsorship to Establish Global Brand AwarenessKimberly Smith
  Last month in Beijing, Lenovo leveraged its Olympic sponsorship to develop global brand awareness. Unique to its approach was its use of new media, which fortified its traditional marketing and ...
• Have You Considered an ... Open Relationship?
  Before you sign up for exclusive sponsorships, Rohit Bhargava suggests taking a hard look at what you really get out of the deal. Because if your sponsorship makes it difficult ...
  Small Business, Sponsorship
• Case Study: How a Young Company's History-Making Soccer-Jersey Sponsorship Increased Sales, Brand Recognition and MoreKimberly Smith
  CASE STUDY - Here's how a unique Major League Soccer sponsorship helped a new beverage product score big in both sales and brand recognition. What's more, here are three lessons ...
• Case Study: How a Swiss Co. Doubled US Sales by Convincing Consumers That Its Product Is Hip and Worth a PremiumLaurie Lande
  SIGG had been selling its aluminum water and fuel bottles to the US outdoor market for years at a price about twice as much as the closest competitor's. It counted ...
• Case Study: How a Nonprofit Moved Toward a For-Profit Marketing Model to Advance Its Nonprofit MissionKimberly Smith
  For more than a century, Boston's Museum of Science has depended on government grants and donors to finance its stated goal of encouraging "interest in and further understanding of science ...
• Tradeshows on a Shoestring BudgetJodi Bash
  Marketing Budgets, Marketing Smarter, Sponsorship, Thought Leadership, Tradeshows/Events
• Trade Shows on a Shoestring BudgetJodi Bash
  Tradeshows can be one of the most expensive forms of marketing. Paying to act as an event sponsor (complete with a booth and travel for employees) often runs into the ...
  Lead Generation, Sponsorship, Thought Leadership, Tradeshows/Events
• Case Study: From the Ground Up: Annie's Homegrown Builds a Vibrant Business in a Commodity MarketTed Mininni
  Here's a look at how Annie's Homegrown used grassroots marketing to propel itself from a home-based startup selling a commodity food item—packaged macaroni-and-cheese—in small mom-and-pop natural food stores to a ...
• Tradeshow Tips for the IntrovertDoug Stern
  B2B Marketing, Sponsorship, Tradeshows/Events