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• Four Things Marketers Can Learn From Spring Shopping Behavior [Infographic]
  When the calendar turns to spring every year (and the weather actually cooperates), most people begin an annual rite of passage: They shop. A lot. Check out how much, exactly, ...
  B2C, Customer Behavior, Customer Insight, Data, E-Commerce, Retail Marketing, Testimonials
• Social Video Marketing Tips for Small Businesses [Infographic]Laura Forer
  Videos can be a smart way to build brand awareness, drive traffic, and convert visitors. Understanding how each social platform displays video can help you make your efforts more targeted ...
  B2C, Content, Facebook, Instagram, Snapchat, Testimonials, Twitter, Videos, YouTube
• Three Ways to Turn Your YouTube Subscribers Into CustomersPeter Dulay
  Video plays an important role in driving consumer purchase decisions, so using your YouTube channel could be a great way to drive sales. But how can you convert subscribers into ...
  Testimonials, Videos, YouTube
• What Makes a Great 'About Us' Page [Infographic]Laura Forer
  "About Us" pages don't have to be boring. In fact, it's important to your brand that they not be: They provide you a good opportunity to help customers decide to ...
  B2B Marketing, Branding, Content, Marketing Inspiration, Testimonials, Videos
• Five Habits of Highly Effective CGC MarketersKristen Strauss
  At the core of every consumer-generated content (CGC) program is the ability to collect and share ratings and reviews. But there is much more marketers can do to increase the ...
  B2C, Content, Content Marketing, Customer-Centric, Customer Engagement, Customer Insight, Customer Relationships, Retail Marketing, Testimonials, User-Generated Content
• 11 Powerful Approaches to Marketing Highly Unsexy ProductsRishi Medhi
  The appeal of some products is obvious; they practically sell themselves. Other, "boring" products? Not so much... There is hope, though. Here are 11 powerful ways to market products that, ...
  Advertising, Brand Positioning, Branding, Customer Acquisition, Customer Evangelists, Customer Relationships, Marketing Strategy, Positioning, Sales, Testimonials
• How to Harness the 'Testimonial Economy' in Your Marketing StrategyMark Babbitt
  We now live in the Testimonial Economy, where what we say about ourselves doesn't matter, what others say about us is what sways opinion, and bad reviews can override even ...
  Brand Ambassadors, Community, Customer Loyalty, Customer Relationships, Social Listening, Social Media, Testimonials, Word-of-Mouth
• How to Boost Your Content Marketing With Social Proof: Customer Reviews
  By harnessing the voices of people who are your customers, you create social proof—and advocates. Better yet, they are already familiar with your messaging and brand. Here's how you can ...
  Content, Customer Relationships, Customer Satisfaction, Testimonials, User-Generated Content, Word-of-Mouth
• Four Steps to Influencing Customers With a Smart UGC CampaignLesley Vos
  People's product preferences are undoubtedly influenced by media, and your audiences have no qualms about using media to share stories about their brand experiences. So here's how you can harness ...
  Content, Content Marketing, Promotions, Social Media, Testimonials, User-Generated Content
• The Highest-Spending E-Commerce Customers Are Seeing Stars—Star Ratings, That IsBarry Feldman
  Star ratings are simple, but they have an immense effect. They increase social proof, boost word-of-mouth marketing, and improve the results of paid ads. And, most important, they influence purchases.
  Advertising, Customer Acquisition, Customer Behavior, E-Commerce, Retail Marketing, Social Media, Testimonials, Word-of-Mouth
• The Future of Healthcare Marketing: Lessons for All MarketersBob Murphy
  Changes in healthcare marketing have much in common with the shifts B2B marketers across industries have experienced in recent years. So there's plenty B2B marketers can learn from the world ...
  B2B Marketing, Content, Customer Behavior, Influencer Marketing, Marketing Strategy, Mobile Marketing, Testimonials, Word-of-Mouth
• Your Brain on Video: Use Emotions to Tell Your Brand Story [Infographic]Laura Forer
  Whether you're working with a video production agency or producing video in-house, it helps to understand the relationship between video content and the human brain—specifically, how we emotionally connect with ...
  Content, Customer Behavior, Humor, Testimonials, Videos
• Four Powerful Groups of B2B Brand Advocates on Social Media, and Five Tools You Can UseJessica Davis
  Which of your social media connections are potential advocates for your B2B company, and how do you build an advocacy system around them?
  B2B Marketing, Brand Ambassadors, Brand Awareness, Case Studies, Customer Relationships, Influencer Marketing, Social Media, Technology, Testimonials
• How Online Communities Can Help You Market Throughout the Customer JourneyVitaliy Verbenko
  Along their buying journey, customers are often in uncharted territory, stressed and disoriented. Your job is to keep them on track to reach their (and your) desired goal. Various types ...
  Customer Acquisition, Customer Communications, Customer Experience, Customer Loyalty, E-Commerce, Social Media, Testimonials
• How to Thank These Five Important Types of Customers During the HolidaysJignesh Shah
  Don't spam your contact database with generic holiday email greetings; they will be ignored, your time will have been wasted, and your brand will lose credibility. Instead, make your efforts ...
  Channel Marketing, Customer Loyalty, Customer Relationships, Customer Retention, Lead Generation, Lead Nurturing, Sales, Testimonials
• Three Ways Marketers Can Master Strategic Word-of-MouthSteve Bernstein
  Positive word-of-mouth (WOM) has long been documented as a powerful growth tool. The good news: unlike our B2C brethren, we B2B marketers can strategically manage WOM. Here are three ways ...
  B2B Marketing, Customer Relationships, Lead Generation, Sales, Testimonials, Voice of the Customer, Word-of-Mouth
• Five Essential Reputation Management ToolsAleh Barysevich
  An instant is all it takes to threaten your business's sterling reputation online. These five reputation management tools are some of the best for tracking mentions, discovering influencers, and managing ...
  Brand Management, Customer Relationships, Customer Satisfaction, E-Commerce, Marketing Automation, Marketing Dashboards, Reputation Management, Technology, Testimonials
• How to Dress Up Your Product With Naked MarketingAdrienne Weissman
  Your product is naked in front of all of your prospects, and they're highlighting not just its obvious beauty and strengths but also its small blemishes, stained teeth, and bad ...
  Content, Customer Acquisition, Customer Engagement, Customer Relationships, Marketing Strategy, Testimonials, User-Generated Content
• Forget the Celebs, Reach Out to Hyperlocal Influencers InsteadSarah Clark
  Want a Kardashian to endorse your brand? You're better off asking local influencers to partner with you. (And your customers will prefer them, too.)
  Customer Engagement, Influencer Marketing, Marketing Strategy, Social Media, Testimonials, Word-of-Mouth
• How to Measure and Improve B2B Customer LoyaltyBob Murphy
  By ensuring that your marketing encourages repeat business, brand loyalty, and customer referrals, you give your business the kind of boost that can't come from any other source. But how ...
  B2B Marketing, Customer Loyalty, Customer Relationships, Customer Retention, Metrics, Sales, Testimonials