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The Inside Scoop on Using Twitter Lists for Profit and Sanityby Dave WienekeThe dirty secret of Twitter is that as helpful as it can be, it's also a time sink. Learn how properly using and cleaning up your Twitter lists can help ...
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Four Easy Tactics for Becoming a Must-Follow Account on Twitterby Slavik VolinskyTwitter is a powerful channel that can help you connect with customers, promote products, and create brand awareness. Learn four tactics for making your Twitter account a social media heavyweight ...
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What's New With the New Rules of Marketing and PR?by David Meerman ScottTo keep up with the ever-changing world of marketing, you've got to roll with the punches. As marketing channels emerge and evolve, so should your ideas, strategies, and metrics.
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Snackable Content: The Key to Engagementby Glenn EnglerWhether it's listening to an iTunes 30-second free snippet or grabbing a snack pack of chips, people like to sample. Apply that idea to marketing, and learn why it pays ...
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Clash of the Social Network Titans: Google+, Facebook, and Twitterby Michael WuA few weeks into Google+, and most at least know of the new social networking site, even if they haven't joined yet. Still resisting? Based on its current growth rate, ...
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Seven Ways to Take Control of Your Online Reputationby Jamie FairbairnWhat are others saying about you and your company online? With so many online channels available to consumers and competitors, it's time you took control of your online reputation. Just ...More articles on Blogging, Content, Google, Marketing Tips, Social Media, Thought Leadership, Twitter, Word of Mouth
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Why 'Social Proof' Matters in Your Social-Marketing Successby Dan MartellWhen it comes to social marketing, there's power in numbers. Our thoughts and behavior patterns are shaped by the opinions and actions of others, especially those we know and respect. ...More articles on Community, Customer Behavior, Facebook, Marketing Tips, Social Media, Twitter, Website Design, Word of Mouth
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Top 10 Ways to Make Twitter Your Brand's Best Friendby Ryan HolmesThere's more to Twitter than amassing followers and broadcasting your latest news. Properly engaging in the right discussions can earn customer goodwill and brand awareness. The real-time conversations that fill ...More articles on Branding, Collaboration, Community, Google, Keywords, Marketing Tips, Measurement, Targeting, Twitter
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Twitter 101: Seven Tips for Effective Marketingby Robert GourleyTo be an effective marketer on Twitter, you must first stop thinking like one... because marketing on Twitter requires a shift in your mindset: Twitter is all about simple conversations; ...More articles on Brand Ambassadors, Brand Positioning, Links, Marketing Strategy, Marketing Tips, Twitter
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What I Did Right: How I Averaged 80 Comments and 135 Tweets in My First Week of Bloggingby Lisa PetrilliMy first-ever two blog posts have received 159 comments and have been tweeted 272 times. I'm simply stunned. But my foray into blogging has shown me that it can be ...
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Un-Advertising: The Power of Testimonial Video in the Post-Advertising Eraby Ted PageMad Men-style advertising, based on interrupting entertainment or news, is still with us—but most marketers recognize that it's unsteady on its feet. The reality is that people are tired of ...
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Of Brand Hijacks and PR Nightmares: A Tale of Two Brands and One Flubby Angela NatividadYou've heard about recent well-publicized PR nightmares for two major brands (Heinz and Southwest). How could those situations have been handled differently? Here are some ways.
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Eight Ways Marketers Can Benefit From Using Alltopby Mack CollierIn aggregating and organizing content from top sites around the Internet, Alltop goes a long way toward solving the filtering problem that many of us have. Alltop can be an ...
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Four Case Studies: How These (Very Different) B2B Organizations Are Succeeding With Social Media
by Christina "CK" KerleyEven though B2C companies get the lion's share of coverage about the benefits of social media, B2B organizations of vastly different sizes and industries are making striking gains in employing ... -
The Three Most Popular Social Networks for Business (and Why You Should Use Them)by Paul ChaneyAn ancient proverb states that a "cord of three strands is not easily broken." By way of analogy, I hypothesize that the more individual connections to a particular person you ...
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Transforming Customers Into a Communityby Adam BoydenWhen your customers feel that they are part of a community, they visit your website more often, provide feedback, and recommend your products and services to people they know. They ...More articles on Community, Customer Relationships, Marketing Smarter, Segmentation, Social Networking, Twitter, Web Content
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Measuring What's Meaningful in Social Mediaby Mack CollierHow do you measure the effectiveness of your social media efforts? Many companies are not properly tracking the right metrics. Or they are tracking the right metrics but aren't applying ...
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Ten Steps for Creating a FANtastic Facebook Fan Pageby Mari SmithFacebook offers many features for strategic networking and generating visibility for your company. Among them, Facebook fan pages are (currently) the only feature fully indexed by Google. By inserting keyword-rich text ...
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Five Social Media Tools You Can't Afford to Ignoreby Mack CollierSure, social media is big. But even if your company doesn't have the resources for a dedicated social media strategy, here are five social media sites and tools you can't ...
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18 Favorite Tools of Twitter Rock Starsby Kimberly SmithYou can immensely improve your Twitter experience and micro-blogging effectiveness with Twitter-related tools, apps, and services. But which among the more than 1,300 (and counting!) are the best tools to ...
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