Value Propositions

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• Good Positioning Is a SacrificeMichael Fischler
  hen we establish a position in the marketplace, we define ourselves. Which means, by definition, that we also let people know what we don’t do—and for whom we provide no ...
  Marketing Smarter, Positioning, Value Propositions
• How Should You Test Your Marketing Strategy?Michael Perla
  Sun Tzu lived in northeastern China about 2500 years ago and was considered an expert in military strategy. Many successful leaders (like General Patton and GE's Jack Welch) follow his ...
  Branding, Marketing Strategy, SWOT, Testing, Value Propositions
• The Need to Build Relationships in Today’s MarketAl Fox
  Today’s business environment is difficult at best. As sales cycles become longer and the competition gets stiffer, businesses are looking for the proverbial “silver bullet.”
  Customer Engagement, Lead Generation, Lead Quality, Sales, Segmentation, Targeting, Value Propositions
• What’s Your Value Proposition?Michael Perla
  Here are some of the dynamics and concepts that contribute to a cogent value proposition.
  Positioning, Value Propositions, Writing
• How Can Marketing Improve Customer Loyalty?Michael Perla
  Marketing can play a critical role in improving loyalty with the customers your company wants to keep. In fact, there are three specific areas where marketing can have a significant ...
  Collaboration, Customer Retention, Value Propositions
• Career Building: A Great Approach to Branding?Jonathan Ward
  Companies are often not true to themselves when they establish their brand. So where do you start? Following are some guidelines to help you establish and grow a believable brand ...
  Brand Positioning, Branding, Career Management, Value Propositions
• Why CRM Wastes Customers’ TimeMitch McCasland
  ome managers seek out and grab on to the latest business buzzword like a kid on a cupcake. Of late, the fashionable management buzzword has been CRM.
  CRM, Email Subject Lines, Measurement, Metrics, Segmentation, Value Propositions
• Why We Need Strong BrandsJeff Doemland
  What makes a company great? Truly great? What makes for a company that acts like a great leader?
  Brand Positioning, Branding, Customer Engagement, Positioning, Value Propositions
• The Biggest Reason Why Customers Are So IndecisiveSean D'Souza
  Do you know why your customer won’t buy? You’ve given her the best price, possibly even the best options. What gives?
  Customer Engagement, Sales, Value Propositions
• What’s Your Excellence?Michael Fischler
  Translate an area of excellence into a benefit for your customer. Remove yourself from the picture as much as you can. Doing so is fundamental to good marketing.
  Creativity, Market Research, Positioning Statements, ROI, Sales, Value Propositions, Writing
• Moving From Words to Deeds to Restore Public TrustJudy Hopelain
  Corporate America – the brand – may well be grappling for years to come with the damage it suffered as a result of transgressions that surfaced last year. The challenge ...
  Brand Equity, Branding, Management, Value Propositions
• 3 Resolutions to Make Your New Year More ProfitableJoel Sussman
  Look critically at your planned marketing efforts this year. Are you doing all you can to ensure their success?
  Advertising, Small Business, Testing, Value Propositions, Writing
• Top Tips for Taglines That Engage First-Time VisitorsDebbie Weil
  Web tagline is a tiny but key piece of site usability. A good tag captures a visitor's attention and interest long enough for her to decide if she is in ...
  B2B Marketing, Collaboration, Marketing Tips, Taglines, Value Propositions, Websites, Writing
• Ten Fundamentals That Matter More Than a Big Budget, Part 2Christopher Kenton
  If you’re at a loss for how to plan your marketing programs in the current economy, take a clue from nature. In natural systems, chaos and destruction are always followed ...
  Economic Crisis, Lead Generation, Management, Measurement, Recession, Sales, Value Propositions, Websites
• Is Your Value Proposition Strong Enough?Jill Konrath
  Most companies have lousy value propositions. They’re weak – often, really weak. Often they’re simply a description of the offering’s features or capabilities. Or they’re filled with self-aggrandizing puffery.
  Collaboration, Customer Engagement, Economic Crisis, Marketing Tips, Newsletters, Value Propositions
• The True Value of Loyalty ProgramsMichael Shostak
  What's the value of loyalty programs – both to consumers and to the issuers of the cards?
  Brand Loyalty, CRM, Customer Retention, Customer Service, Targeting, Value Propositions
• Will Sears Be More Like Target Than Kmart?Cathy Halligan
  Developing the silver-bullet brand strategy in the context of an overall brand architecture strategy is critical. This entails far more than just organizing the brands as individual performers. Like...what?
  Brand Positioning, Branding, Customer Service, Value Propositions
• Priceline.com - Gambling for Groceries?Allen Weiss
  With the stock of online grocers plummeting, some analysts think the priceline.com auction model will win for groceries. I don't think so, and here's why.
  E-Commerce, Segmentation, Targeting, Value Propositions
• Ignore Marketing and Increase Your Revenues?
  What is a conversion rate for a web site and how do you increase it? The folks at Grokdotcom once again explain this with clarity.
  Creativity, Customer Experience, Measurement, Metrics, Testing, Value Propositions, Website Design, Websites