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• How Data Can Lead You Astray: Six Costly MistakesWilliam Gadea
  We have more data than ever before. And more data means better decisions, right? Not always, because numerical mirages can lead us astray. Here are six ways stats can let ...
  Data, Market Research, Measurement, Metrics, Web Analytics
• When Great Content Isn't Enough: Remember Technical SEO If You Want Your Content to RankHamlet Batista
  Content is king, right? Well, not so fast. Technical SEO is vital, too. Follow these tips to make sure your content can be easily discovered online.
  Search Engine Marketing, SEO, Web Analytics, Web Content
• Stop Drowning in Metrics and Optimize KPIs That Move the NeedleSteve Bonnell
  Marketing campaign success isn't determined by diagnostic metrics (think website visits and the like). Don't fall into the trap of letting those middle metrics dominate your campaigns. Take these three ...
  Marketing Dashboards, Measurement, Metrics, ROI, Web Analytics
• Three Ways Marketers Can Use Both Data and Common SenseBrad Ptasienski
  Relying solely on analytics tools when making business decisions can lead to misdirected targeting, causing major consequences for an organization's bottom line.
  Big Data, Data, Web Analytics
• Seven Sets of Useful Insights You Can Gain From Twitter Analytics
  Twitter is a powerful tool in any marketer's arsenal, but it's only as useful as the information you can extract from it. Read on for tips from Twitter Business about ...
  Advertising, Social Analytics, Social Media, Twitter, Web Analytics
• Advanced Real-Time Analytics Will Get You the Answers That Google Analytics Can'tAlex Gutman
  As a marketer, you always look for ways to give your company or clients a leg up. You have Google Analytics experts, dashboards, reports on demand, and more. GA has ...
  Customer Behavior, Metrics, Personalization, Web Analytics, Websites
• Five Mistakes That Are Costing You Precious B2B LeadsRohan Ayyar
  At the end of the day, lead generation is B2B marketing's primary task. It is also the trickiest. Getting disconnected from what customers want happens a lot more and faster ...
  Email, Email Marketing, Lead Generation, Sales, Social Media, Testing, Value Propositions, Web Analytics
• Seven Questions to Help You Avoid the Biggest Misstep of Your Site RelaunchMark Floisand
  It's time to talk about your website relaunch—and a frequent crucial misstep by too many marketers. Before moving too far along the relaunch process, ask (and answer) these seven questions.
  Customer Insight, Search Engine Marketing, Search Engines, Web Analytics, Website Design, Websites
• Five Ways Google Scores Your Content
  What if Google assigned a "content score" to every page on your website? Experts think that's exactly what Google does. So, to get more organic traffic to your site, you ...
  Content, Google, Metrics, Search Engine Marketing, SEO, Web Analytics, Web Content
• 10 Website Go-Live Tips to Ensure a Smooth LaunchBrian Shilling
  Congrats, you're 99% of the way done with your new or redesigned website project, but it's not time to relax just yet. Follow these website launch tips for a seamless ...
  Content, Google Analytics, Project Management, Web Analytics, Web Copy, Website Design, Websites
• Measuring Marketing ROI: Are You Doing It Right?Daisy Chen
  Today's consumers connect with brands through more channels and devices than ever before. And though many companies have some process in place to measure marketing ROI, few are doing it ...
  Attribution Modeling, Lead Generation, Measurement, Metrics, ROI, Sales, Web Analytics
• #SocialSkim: LinkedIn's New Website Demographics, WhatsApp's Business Chat: 10 Stories This WeekChristian Neri
  This week: LinkedIn's powerful new website-visitor insights tool; WhatsApp's rumored business chat app and new milestone against Snapchat; Facebook's new Groups for Pages; an indispensable social media cheat sheet; and ...
  Content, Customer Service, Facebook, LinkedIn, Mobile Marketing, SMS, Social Analytics, Social Media, SocialSkim, Web Analytics
• The Marketing Impact of AI and Machine-Learning: 3 Predictions by 51 ML Marketing ExecutivesDaniel Faggella
  Machine-learning (ML) startups are flourishing, and companies are predicating their value proposition on artificial intelligence (AI). That's because both ML and AI will likely have immense impact on profitability—and transform ...
  AI, B2C, Customer Relationships, Digital Marketing, Digital Theory, E-Commerce, Marketing Strategy, Retail Marketing, Search Engine Marketing, Web Analytics
• The Essential Role of Call Tracking as an Inbound Marketing TacticMark Sullivan
  Call tracking is one of the most powerful tools for your inbound marketing efforts. It results in clear-cut, actionable campaign data, enabling you to better optimize your inbound marketing strategy.
  Content, Content Marketing, Customer Acquisition, Inbound Marketing, Lead Generation, Measurement, Metrics, Web Analytics
• How to Raise Your KPIQ: Key Performance Indicators and Your Marketing IQBarry Feldman
  Key performance indicators (KPIs) become keys to optimizing your marketing only when you apply what you learn. Here's how to take a smarter approach to marketing with KPIs that guide ...
  Digital Marketing, Marketing Dashboards, Measurement, Metrics, ROI, Social Analytics, Web Analytics
• Three Steps for Crafting More-Personalized and Better-Performing ContentJacob Warwick
  Content marketers strive to create content that not only speaks directly to their target audiences but also compels those audiences to take action. Easier said then done, of course. But ...
  Content, Content Marketing, Content Strategy, Customer Acquisition, Customer Insight, Marketing Strategy, Research, Segmentation, Web Analytics, Websites
• Three Game-Changing Trends for Mobile Marketing in 2017Momchil Kyurkchiev
  2016 was a big year for mobile marketing, but 2017 will be even bigger. A few tech trends looming on the horizon are going to make a deep impact on ...
  AI, Customer Service, Marketing Analytics, Marketing Automation, Marketing Strategy, Mobile Marketing, Technology, Web Analytics
• Useful SEO Content Tactics for a Successful 2017Liraz Postan
  SEO has evolved significantly, especially over the past few years: It is no longer search engine optimization, per se; our content efforts are now aimed at users, not search bots. ...
  Content, Content Marketing, Content Strategy, Keywords, Search Engine Marketing, SEO, Web Analytics, Website Design
• How to Use Customer Insight to Create Better ContentTom Whatley
  The insight you can derive from your own customers is invaluable. It will help you to not only increase the effectiveness of your content marketing but also reach your business ...
  Content, Content Marketing, Customer Behavior, Customer Insight, Data, E-Commerce, Web Analytics
• Five Even More Buzzworthy SEO Trends You Need to Know in 2017Aleh Barysevich
  Last year, I wrote about five SEO trends you needed to know in 2016. Much has stayed the same since I made those predictions, but much has changed, too. Here ...
  Content, Keywords, Local Marketing, Marketing Strategy, Mobile Marketing, Search Engine Marketing, SEO, Web Analytics