Customer-Centric

Topics » Podcasts » Customer-Centric

• Chief Customer Officer 2.0: Author Jeanne Bliss on Marketing Smarts [Podcast]
  Customer experience expert and best-selling author Jeanne Bliss shares tips for creating a customer-centric organization and discusses her new book, Chief Customer Officer 2.0.
• The Secret to Sales Success: Jill Konrath and Donal Daly on Marketing Smarts [Podcast]
  Bestselling authors Jill Konrath (Selling to Big Companies) and Donal Daly (Account Planning in Salesforce) explain how sales managers can set their teams up to succeed in the era of ...
• Focus on Lifetime Value: InMobi's Bob Bahramipour on Marketing Smarts [Podcast]
  Former Gigwalk CEO and ad-tech industry veteran Bob Bahramipour of InMobi offers insight into the future of mobile advertising, the metrics that really matter, and the role of corporate culture ...
• Hunting for Unicorns: Preact's Mike Saldi Talks Hiring on Marketing Smarts [Podcast]
  Mike Saldi, formerly of Salesforce.com, now chief customer officer at software company Preact, shares secrets for spotting which applicants are most likely to rock that job you're hiring for.
• Audience-Centric Marketing: Tom Webster Talks to Marketing Smarts [Podcast]
  Tom Webster, vice-president of marketing and strategy at Edison Research, explains the simple shift in thinking that can help marketers to create more effective messages.
• Entrepreneurial Spirit: The Founders of Barefoot Wine Talk to Marketing Smarts [Podcast]
  Michael Houlihan and Bonnie Harvey started Barefoot Wine in a laundry room and grew it into one of the top US wine brands. They talk about how their approach to ...
• Marketing So Useful, People Would Pay for It: Youtility Author Jay Baer Talks to Marketing Smarts [Podcast]
  Jay Baer's new book, Youtility, provides a comprehensive guide for businesses on "marketing sideways" and winning loyal customers by providing extremely helpful content. Baer offers compelling evidence that becoming a ...
• Content, Customer-Centricity, and the Power of Data: Acxiom's Tim Suther on Marketing Smarts [Podcast]
  This week's guest on Marketing Smarts is Tim Suther, chief marketing and strategy officer for Acxiom, a firm that Tim referred to as "the original Big Data company"; FRONTLINE called ...
• Rethink Your Audience: Author and Digital Strategist Sam Ford on Marketing Smarts [Podcast]
  Though living in a new era of participatory media, our notions of what constitutes an audience and what audiences actually do has not changed much since the broadcast era—and that's ...
• Achieving True Sales and Marketing Alignment: Constant Contact's Rick Jensen on Marketing Smarts [Podcast]
  Rick Jensen heads up both sales and marketing at Constant Contact, which is an interesting predicament to be in, considering the evolving relationship between Marketing and Sales. I thought he ...
• The Easiest Way to Be Successful in Social: Jay Baer Talks to Marketing Smarts [Podcast]
  In this week's episode of Marketing Smarts, author and social media strategist Jay Baer explains why the easiest way to be successful in social is to "be social about content ...
• Is Giving the Secret to Getting? Bob Burg Guests on Marketing Smarts [Podcast]
  In this week's episode of Marketing Smarts, author Bob Burg explains why giving—consistently providing value to others—is not only a nice way to live life but also a financially profitable ...