Join us for this free sneak peek for MarketingProfs' B2B Forum 2012 and uncover the latest techniques and coolest concepts that work for real companies like yours. Featuring conference speakers Michael Brenner, Veronica Fielding, Nedra Sadorf, and Roberta Rosenberg.
This PRO seminar and first class of MarketingProfs University's B2B Lead Roundup course will show you how to set the stage for success by identifying your targets and basic metrics, establishing qualifying buying stages, generating demand, and converting and continually nurturing leads.
In this seminar, you'll review B2B social referral case studies to discover how they can bring measurable results to your business including higher conversion rates and increased average order and lifetime value. You'll walk away with practical knowledge on how to create and measure social referral programs that drive more qualified leads, increase sales, and produce rich social content for your brand.
B2B Marketing,
Brand Ambassadors,
Community,
Customer Relationships,
Inbound Marketing,
Lead Generation,
Measurement,
Referrals,
Relationship Marketing,
Sales,
SEO,
Social Business,
Social Media,
Word of Mouth This PRO seminar and first class of MarketingProfs University's Email Marketing Master Course will identify the critical strategic elements for successful email programs, tie those elements to your specific business objectives, and demonstrate how to continually optimize your email program based on customer feedback.
Join us February 23rd for a PRO seminar with B2B marketing expert Adelle Revella, and discover a simple step-by-step process for building buyer personas to help you deliver messages that persuade buyers at each stage in the buying process.
Learn 10 tactics you can put to work to leverage search and social tools to generate more leads and deliver results during this PRO seminar.
Take a whirlwind tour of state-of-the-art landing page strategies and tactics, and update your Web marketing repertoire with a new set of best practices that you can put into action.
Advertising,
B2B Marketing,
Inbound Marketing,
Landing Pages,
Lead Generation,
Measurement,
Metrics,
Online Marketing,
PPC Campaigns,
Social Media,
Testing,
Web Analytics,
Website Design Whether you're new to video or not, your ability to consistently generate and nurture leads with this medium comes down to one critical area—the ability to quickly and confidently map out and produce video content that prospects actually want to watch. Learn how to to keep turning out enough fresh, quality online video content to last the next 18 months.
Join us for this FREE preview seminar of the B2B Forum 2011 and discover what's working now in B2B marketing. Journey with four speakers from the B2B Forum 2011 and explore ways to generate more leads and sales from four key programs—marketing automation, online communities, email, and video marketing.
Expert marketer Christina "CK" Kerley will take the mystery out of B2B mobile marketing show you five ways to integrate mobile into your marketing mix.
Get expert advice on how to turn more leads into customers through the latest techniques in lead management and integration of social media into your marketing programs.
Discovering insights about your B2B competitors requires tools, tips and some of your time. But not necessarily your money.
Watch what happens when three of our most talented social media marketing experts get together with Ann Handley for 36 minutes.
You asked for it! We added a B2B-ONLY seminar to our Social Media Summer Series.
Is your B2B sales force stalled right now? As a marketer, it's up to you to help them overcome economic obstacles in meeting today's revenue goals.
Get a conference sneak peek when our own Roy Young talks with key presenters from our June 8-9 B2B Forum to get a realistic take on the issues, and what it will take to solve today’s biggest B2B marketing dilemmas.
What's your website done for you lately? Bet it could be doing MORE...
How do you turn a B2B website visitor into a legitimate lead? With an offer they can't refuse. Learn more ...