Become a smarter marketer.

This PRO seminar and first class of MarketingProfs University's Email Marketing Master Course will identify the critical strategic elements for successful email programs, tie those elements to your specific business objectives, and demonstrate how to continually optimize your email program based on customer feedback.

Join us for this special PRO seminar with Nancy Duarte and learn a new way of structuring a presentation and connecting with an audience.

During this PRO seminar you'll learn how to rethink your approach to video and create videos that don't suck. Uncover the 10 critical elements of an effective video, including why audiences watch videos and how to make your story a success.

Linda Ireland leads this PRO seminar covering what customers expect from businesses on four social platforms, and how to create platform-specific strategies to get the most out of these online interactions.

You don't need a website strategy; you need a task strategy. Manage the customer task, and measure website success based on task completion.

Content strategies can cause some of the biggest pain points for our organizations and projects. In this session, you'll discover several ways you can start taking advantage of content strategy's core tools and processes right now to see immediate, measurable results.

It's time to say "Hell, no!" to the demons of boring marketing communications and get REAL with every customer interaction.

Got Web content? Are visitors successful finding it, or do they give up and hit the Back button?

Get past the hype and take a pragmatic look at customer experience management.

It isn't a blog or wiki that will set your company apart from the competition and engage loyal and passionate customers. Nor is it a quality product or value-added service, although that’s a good start. This is the Age of Engage...

When your company starts to expand its global reach into overseas markets, your Web site not only must appeal to a new, foreign audience—it must not confuse nor offend them! This seminar covers important aspects of the multicultural user experience on the Web that marketers shouldn't ignore.

What happens in Vegas stays in Vegas, or at least, that's what most people like to believe ... In this seminar, however, we unlock the doors to this legendary city of sin and invite you behind the scenes to hear how the largest casino operator in the world uses brand to compete and win in the fiercely competitive and ever-changing market that is Las Vegas.

You spend good money buying clicks. Since every click leads to a landing experience—someone clicks on your ad or email link, hey, they land somewhere—you're really spending that money on generating paid landing experiences. Given that realization, how do you maximize landing experiences, with the quantitative goal of increasing conversions and the qualitative goal of building your brand?

Presenter Tamara Adlin will provide a variety of examples, illustrating the different benefits of implementing a personas program. She shows which marketing objectives personas support, and will help you identify whether a personas program would be a good fit for you.

This seminar is packed full of practical advise and real world examples. For 12 years, Gerry has worked with some of the best organizations in the world (BBC, UCLA, Microsoft, Pioneer, HP), and has written four books on the subject of web management.

This seminar will provide guidance on leveraging measurements, data-mining and ROI analysis to align marketing decisions with corporate goals.

Veteran Usability expert Kelly Goto takes you through the basics of informal usability testing—demystifying it in the process. Learn about rapid testing techniques that enable you to ramp up, execute and implement results in just a week.

Fred Reichheld believes that too many companies are addicted to bad profits that come at a customer's expense. While bad profits often boost short-term earnings, in the long run they burn out employees, alienate customers, and undermine growth.

In this seminar, Bernd Schmitt introduces the five-step Customer Experience Management (CEM) framework, a comprehensive tool for managing the customer experience and connecting with customers at every touch-point.

Drawing on first-hand experience at top companies as diverse as Land’s End and Microsoft, Jeanne Bliss explains the work that marketers take on in the role of enterprise leader for customers.