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Topics » Seminars » Email Marketing

The New Email MarketerBroadcast on 5/14/2013 with Justin Orgel, Matt Schmitter
As email continues to reign as one of the most profitable and successful marketing channels, today's email marketers are now expanding, embracing and integrating other channels into their email marketing programs. With email strategies often acting as connectors to website, mobile, social, print, and in-store strategies, email has become the hub in driving cross-channel integration.
B2B Marketing, Email, Email Lists, Email Marketing
Trigger Happy: The Next Level of Campaign AutomationBroadcast on 3/26/2013 with Jonathan Lagasse, Ross Miller
Learn how to use campaign automation techniques across your welcome, order confirmation, and other communications programs to significantly lift program response and transaction rates (not to mention dramatically increase revenue). Sponsored by Experian Marketing Services.
Campaign Management, Customer Communications, Customer Retention, Email Marketing, Integrated Marketing, Marketing Strategy, Targeting
How to Successfully Break the “Rules” of Email Marketing and Get Better ResultsBroadcast on 10/25/2012 with DJ Waldow, Jason Falls
Join DJ Waldow and Jason Falls as they highlight individuals and companies who don't follow the "best practices" of email marketing and have still found incredible success.
Digital Marketing, Email Campaigns, Email Lists, Email Marketing
MarketingProfs University: Developing an Email Strategy That Keeps People ConnectedBroadcast on 3/15/2012 with Morgan Stewart
This PRO seminar and first class of MarketingProfs University's Email Marketing Master Course will identify the critical strategic elements for successful email programs, tie those elements to your specific business objectives, and demonstrate how to continually optimize your email program based on customer feedback.
B2B Marketing, Customer-Centric, Customer Experience, Customer Relationships, Email, Email Campaigns, Email Marketing, Feedback, Marketing Strategy
Subject Lines: The Hidden Impact on Email Subscriber BehaviorBroadcast on 8/18/2011 with Dela Quist
Uncover the keys to developing a successful subject line strategy that focuses subscriber behavior over time during this PRO seminar. Learn why open rate alone doesn't indicate success.
Creativity, Customer Behavior, Email, Email Marketing, Email Subject Lines, Writing
MarketingProfs University: 5 Email Marketing Trends You Can't IgnoreBroadcast on 5/12/2011 with Loren McDonald
Join us for this special PRO seminar and kickoff to the all-new MarketingProfs University Email Marketing Essentials and learn how you can meet the challenges of email marketing in a world gone "mocial."
Content, Email Campaigns, Email Marketing, Mobile Marketing, Social Media
Charting New Frontiers: Marketing Discoveries from the B2B ForumBroadcast on 4/21/2011 with B2B Forum Speakers
Join us for this FREE preview seminar of the B2B Forum 2011 and discover what's working now in B2B marketing. Journey with four speakers from the B2B Forum 2011 and explore ways to generate more leads and sales from four key programs—marketing automation, online communities, email, and video marketing.
B2B Marketing, Community, Email Marketing, Lead Quality, Marketing Strategy, Marketing Tips, ROI, Videos
Fireside Chat: Hot Tips about Digital Marketing from DMFBroadcast on 12/16/2010 with Jen Kane, DJ Waldow, Janet Driscoll Miller, and Aaron Strout
Join us for this FREE online seminar and learn the latest techniques in digital marketing. Our experts—speakers at our upcoming Digital Marketing Forum—will touch on the topics that'll get your digital marketing all fired up in 2011.
Digital Marketing, Email Marketing, Interactive Marketing, Social Media
Leveraging Email, Mobile, and Social Media to Engage and Retain CustomersBroadcast on 11/18/2010 with Joel Book
You'll discover how two innovative companies—ScottsMiracle-Gro and Volvo Construction Equipment—integrate email, mobile and social media to attract, engage and retain customers.
Customer Engagement, Customer Retention, Digital Marketing, Email Marketing, Lead Nurturing, Mobile Marketing, Social Media
High-Performance Landing Pages that Boost Your Bottom Line (FREE)Broadcast on 11/19/2009 with Michael Goodman, Anna Talerico
Getting them there isn't enough. Here's how you can improve the odds of converting a Web visitor into a customer.
Advertising, Branding, Email Marketing, Landing Pages, Marketing Tips, Online Marketing, PPC Campaigns, Segmentation, Website Design, Websites
Sneak Peek: B2B Forum 2009 in BostonBroadcast on 5/7/2009 with B2B Forum 2009 Sneak Peek
Get a conference sneak peek when our own Roy Young talks with key presenters from our June 8-9 B2B Forum to get a realistic take on the issues, and what it will take to solve today’s biggest B2B marketing dilemmas.
B2B Marketing, Branding, Customer Retention, Email Marketing, Lead Generation, Metrics, Social Media, Trade Shows/Events
Mobile Marketing: How to Harness the Power of the Small ScreenBroadcast on 11/20/2008 with Michael Foschetti
Mobile is becoming a powerful and personal channel for direct response marketing. Have you added it to your mix yet? Learn how!
Benchmarking, Branding, Customer Engagement, Customer Relationships, Email Marketing, Measurement, Mobile Marketing, New Media, SMS, Word of Mouth
Getting Through and Staying Clean: Improving Your Email Sender ReputationBroadcast on 8/15/2008 with Karen Talavera, James O'Brien
Email marketers have more challenges than ever when it comes to breaking through inbox barriers. This is the second of two seminars aimed at helping you get your messages to your intended readers.
Customer Relationships, Email Campaigns, Email Deliverability, Email Hygiene, Email Lists, Email Marketing, Permission Email Marketing, Reputation Management
Getting Through and Staying Clean: Better Email DeliverabilityBroadcast on 8/14/2008 with Karen Talavera, James O'Brien
Email marketers have more challenges than ever when it comes to breaking through inbox barriers. This is the first of two seminars aimed at helping you get your messages to your intended readers.
CAN-SPAM, Email Deliverability, Email Marketing, Measurement, Metrics
Email Customization: Getting Personal to Deepen Relationships, Generate Additional Sales, and MoreBroadcast on 5/22/2008 with Regina Brady
Most marketers use a “one size fits all" approach to email marketing instead of segmenting their campaigns. There are some simple but effective personalization techniques that can be used to make a mailing feel more targeted to the individual—and earn better ROI.
Customer-Centric, Customer Relationships, E-Commerce, Email Deliverability, Email Marketing, Personalization, Segmentation, Targeting
Solving B2B Marketing Dilemmas: A Sneak Peek at the Boston B2B Forum on Driving SalesBroadcast on 5/15/2008 with B2B Forum 2008 Featured Speakers
Get a sneak peek of “Driving Sales: What’s New + What Works” when our own Roy Young talks with key presenters from our June 9-10 B2B Forum to get a realistic take on the issues, and what it will take to solve today’s biggest B2B marketing dilemmas.
B2B Marketing, Email Marketing, Marketing Challenges, Marketing Tips, Metrics, Sales, Social Media
Solving B2B Marketing Dilemmas: A Sneak Peek at the Chicago B2B Forum on Driving SalesBroadcast on 9/6/2007 with B2B Forum 2007 Featured Speakers
In this special online presentation, get a preview of the upcoming MarketingProfs B2B Forum 2007 in Chicago, October 1-2. Our own Roy Young talks with some featured speakers to get a realistic take on the issues, and what it will take to solve today’s biggest B2B marketing dilemmas.
B2B Marketing, Email Marketing, Management, Marketing Challenges, Sales, Social Media, Word of Mouth
Reaching Your Prospect's Inbox: Better Email DeliverabilityBroadcast on 5/10/2007 with Craig Spiezle
Attend this seminar and get a Microsoft insider's view on how you can improve your odds of getting your messages to the right destination. This content is relevant to anyone doing serious email marketing today.
CAN-SPAM, Customer Satisfaction, Email Deliverability, Email Marketing, Marketing Tips, Measurement
e-Newsletters: Get Attention and Build LoyaltyBroadcast on 2/22/2007 with Nick Usborne
During the course of this seminar you will be taken through each of the steps necessary to create a quality newsletter that will hold the long-term attention of your readers and deliver revenue.
Creativity, Customer Engagement, Customer Retention, Email Marketing, Measurement, Newsletters, Writing
Crash Course #8: Email - The Power Channel in Direct Marketing TodayBroadcast on 2/15/2007 with Regina Brady
Permission-based email is not only here to stay, it’s become a driving force behind the way companies communicate with prospects and customers. You'll get an insightful look at this thriving marketing communications channel.
Benchmarking, Copywriting, Customer Acquisition, Direct Marketing, Email Lists, Email Marketing, Metrics, Sales

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