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MarketingProfs University: The Expanding Facebook UniverseBroadcast on 4/11/2013 with Jeff Bullas
In this PRO seminar, we will look at what Facebook means to the modern marketer, given its central role on an increasingly social Web.
Customer Engagement, Customer Relationships, Facebook, Marketing Strategy, Social Media
Sharing is CaringBroadcast on 4/11/2013 with Stephanie Filer
In this free MPU class from our MarketingProfs University course, Cracking the Facebook Code, you'll see examples of how Facebook can be used to attract and engage clients and learn how Facebook can be a powerful tool for non-profits and for-profits alike.
Community, Customer Engagement, Facebook, Marketing Strategy, Non Profits, Social Media, Social Networking
How to Effectively Engage Your Customers on FacebookBroadcast on 1/10/2013 with Ekaterina Walter
This PRO seminar will provide you with actionable tips to effectively engage your fans on Facebook. We'll discuss how to scale your social presence globally, across multiple brands and business units.
Customer Engagement, Customer Relationships, Facebook, Social Media
How to Get the Most Out of Your Facebook AdsBroadcast on 5/17/2012 with Eshwar Belani
Learn how to dramatically improve the effectiveness, reach, and ROI of your Facebook campaigns and how to use ad targeting and optimization tools outside of Facebook to create, launch, and test thousands of ads targeted at just as many (if not more) micro-segments.
Ad Copy, Advertising, Brand Positioning, Community, Customer Behavior, Digital Marketing, Facebook, Interactive Marketing, Social Media, Social Networking
Growing Your Fan Base and Engaging Effectively on FacebookBroadcast on 1/20/2011 with Ekaterina Walter
In this seminar we will discuss lessons Intel learned while growing its fan base and how other top brands connect with different audiences through their Facebook programs. Plus, learn practical tips and creative, actionable tactics you can implement today.
Brand Awareness, Customer Engagement, Facebook, Marketing Smarter, Marketing Tips, Social Media
Social Media Slowpokes: It’s Not too Late to Connect with Your Customers OnlineBroadcast on 6/24/2010 with Paul Chaney
Haven't had the time, resources, or guts to get into social media? Your customers aren't waiting around for you to show up. Learn some simple steps you can take to start connecting with them.
Customer Engagement, Customer Relationships, Facebook, Marketing Tips, Measurement, Metrics, Social Media, Twitter, Word of Mouth
A Killer Facebook Fan Page: Building It, Keeping It Fresh, and Integrating It into Your MarketingBroadcast on 12/17/2009 with Jeff Widman
A well-built Fan Page should attract visitors, turn them into fans, turn fans into customers, and help make customers your evangelists.
Branding, Customer Evangelists, Facebook, Interactive Marketing, Naming, Social Media, Social Networking
Choosing Your Facebook Marketing Tactics: Fan Pages, Groups, Ads ... or All of the Above?Broadcast on 12/16/2009 with Jeff Widman
Learn what other businesses are doing with Facebook, then decide what's most effective for your own business.
Brand Awareness, Branding, Collaboration, Customer Evangelists, Facebook, Marketing Strategy, Social Media, Social Networking
The Art Of Social Media: It's All About The RelationshipsBroadcast on 7/16/2009 with Charlene Li
Kicking off our summer series on Social Media, Groundswell co-author Charlene Li explains the art and science of using Social Media to support your marketing goals.
Blogging, Customer Engagement, Customer Relationships, Facebook, Social Media, Twitter
It's All About the Click: Fundamentals of Paid Search MarketingBroadcast on 6/4/2009 with George Seybold
Paid search, or Pay-Per-Click (PPC), marketing isn't new. But what do you need to know if you're just getting started?
Advertising, Copywriting, Creativity, Facebook, Google, PPC Campaigns, Search Engine Marketing
Bam! A Recipe to Add Social Media to your Marketing MixBroadcast on 2/5/2009 with Sandy Carter
How does social media fit in with your overall marketing strategy and business goals? What results are you looking to achieve? Get an IBM insider's take on how to fuse the right Web 2.0 tools with traditional marketing practices.
Blogging, Facebook, Marketing Strategy, Second Life, Social Media, Social Networking, Twitter, YouTube
Social Graces: Strategies to Take Your Social Media Marketing Beyond One-Off TacticsBroadcast on 1/22/2009 with Greg Verdino
The hype about social media is starting to settle down. Time to learn what companies can really accomplish with it ...
Customer Engagement, Facebook, Marketing Strategy, Marketing Tips, Social Media, Twitter, Word of Mouth
Using Facebook to Market Your Offering, Enhance Your Brand, and Develop CommunityBroadcast on 6/26/2008 with Jason Alba
Facebook isn't just a playground for college students — it’s a great place to be to enhance your brand and sell your stuff, and smart marketers should understand how to take advantage of it.
Brand Awareness, Customer Relationships, Facebook, LinkedIn, Marketing Tips, Product Marketing, Social Networking
Strategy First on Facebook: Opportunities of a Ready-Made Marketing PlatformBroadcast on 1/10/2008 with Jeremiah Owyang
Facebook—a social network with amazing growth—is all the rage according to media and early adopter marketers. While there are many opportunities with this ready-made marketing platform, as well as challenges, marketers first need a strategy before engaging.
Branding, Facebook, Interactive Marketing, Marketing Strategy, Social Networking
How Connected People and Companies Are Winning Big in the Tech-Savvy Consumer PlaygroundBroadcast on 7/25/2007 with Lisa Johnson
Old business models are collapsing and there’s a new generation of inspired, renegade consumers who are rewriting the rules. Marketing is quickly moving from a push advertising model to one where highly networked customers spread the word about new products and services, and pull in only the information that they find interesting or useful. Want to crack the code of this new market?
Advertising, Customer Behavior, Facebook, LinkedIn, Marketing Tips, MySpace, Targeting, Word of Mouth

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Topics » Seminars » Facebook