Become a smarter marketer.

This PRO seminar will provide marketers with a proven approach to accurately measuring the results of their events efforts.

In this seminar, Clay Shirky will show you how to tap into your customers' cognitive surplus by providing a platform for customer collaboration—and how this collaboration can turn into big positive results for your business. Plus you'll discover how you, as a marketer, can become more valuable to your company through the insights you gain by fostering this collaboration.

Take a whirlwind tour of state-of-the-art landing page strategies and tactics, and update your Web marketing repertoire with a new set of best practices that you can put into action.

Uncover which SEO metrics enable you to maximize your website optimization efforts during this PRO seminar with Stephan Spencer. Learn how to expand your keyword list, increase your rankings, and prioritize your efforts.

Need to convert social media skeptics into believers? Tamsen McMahon will explore how the centuries-old Scientific Method can provide a framework for making a case for social media. You'll walk away with a roadmap for implementing customized, documentable, and measurable social media efforts.

You know it's a bad day when you realize that Yahoo! is blocking all your email messages. We'll discuss some real email marketing deliverability failures and how they were resolved, and provide tips to expedite solving similar problems should this ever happen to you.

Discover what it takes to make the most of the tools and data you have to become an indispensable source of business insight for your organization.

Haven't had the time, resources, or guts to get into social media? Your customers aren't waiting around for you to show up. Learn some simple steps you can take to start connecting with them.

Measurement is an essential part of any marketing program. Don't miss this seminar that provides the latest best practices and tools to set social media marketing metrics and measure your social media marketing programs.

What should you do to best optimize your website for Bing that you aren't already doing for Google?

Watch what happens when three of our most talented social media marketing experts get together with Ann Handley for 36 minutes.

Take a look at how companies are re-invigorating their brands by embracing social media to connect with consumers.

Is Social Media killing PR?  Yes, if you're ignoring the communities that influence what people say about your brand.

Companies who jump into social media without a plan typically sink, and sink fast! Here's what marketers need to know to swim in not-well-charted waters.

Get a conference sneak peek when our own Roy Young talks with key presenters from our June 8-9 B2B Forum to get a realistic take on the issues, and what it will take to solve today’s biggest B2B marketing dilemmas.

What does it take to get a business case approved these days? A thoughtful, comprehensive approach and a more credible financial framework than you’ve likely used before.

Why are the world's biggest, toughest, most profit-seeking companies talking about the environment? Simply put, because they have to. You should, too.

Kick off 2009 with a shake-down of the outdated assumptions too many marketers won't abandon. It's time to shift some tactics!

You don't necessarily need MORE data about your online visitors' behavior... you need to pinpoint the data that will help you make better marketing and design decisions. Getting it might not be as painful as you think.