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Five Ways to Become Your Prospect's Favorite Website
What's the first thing you do when your company needs a
product or service? You go online, of course—and so do your customers. "Your
prospects have a huge array of websites to ...
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B2B Blogging: Three Steps to Getting Noticed
We all know the challenges of B2B blogging: Finding a good business reason to start one (besides the fact that everyone else is doing it), finding an authentic "voice" for ...
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How to Get the Popular Kids to Share Your Content
You have a fiercely loyal audience that loves your content. Folks share it with their networks, provide feedback, and help generate leads. Problem is... your mighty audience is mighty small.
What ...
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How to Attract 1,000 Daily Blog Visitors
Large corporations are blogging less, but that doesn't mean your small business should follow their lead.
"When done right, blogging can attract a huge pool of prospective customers," writes Danny ...
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How to Boost Your Blog's Readership
Are your blog analytics looking a little anemic? To put some zing in your listless blog and boost readership, consider these five ideas, inspired by Joe Chernov's Eloqua blog post, ...
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Newbie Blogger Blunders to Avoid
You're a new blogger, bursting with energy and excitement. You're sure your new blog will inspire myriad comments and countless social shares. But even though you've published a few posts, ...
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Five Ways to Permanently Defeat Writer's Block
You have to write a post for your company blog, and it's due tomorrow. But you have no idea what to write about. All you can do is stare, filled ...
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Time-Tested Tips and Tools for Faster Blogging
In 2008, Lifehacker published a list of 10 ways to get blogging done without it becoming a chore. "Writing your blog should be a fun way to stretch your mind ...
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What Your Content Marketing Can Learn From Email
Often, the lessons we learn while working in one medium can be put to very good use in another. And Tracy Gold uses a post at the Marketing Trenches blog ...
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Five Ways to Optimize Your Blog
If you don't optimize your blog—or other online content—there's a good chance you're missing out on higher search-engine rankings that could extend your reach well beyond your site's current readership. ...
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Three Tips for Tapping the SEO Power of Online Evangelists
"Every brand wants a cadre of evangelists who can help sway millions of readers with product reviews, blog posts, videos, tweets, etc.," write the Ivy Worldwide team in an article ...
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Two Content No-Nos for Your Blog
"On one of my recent trips on the Content Revolution Tour with the great Ann Handley of Marketing Profs," writes Becki Dilworth at the Bridgeline blog, "I found myself hanging ...
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Hot New Tools to Provide Hot New Blog Content
One way to build trust is to position yourself as an authority on topics associated with your product or service. Blogging helps, but any blogger knows that expert blogging demands research, ...
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Five Reliable Sources for Fresh B2B Blog Content
Get ready! Here comes the new year—and another 12 months' worth of fresh blog content just waiting to be written! If that thought makes you shudder, you are not alone. ...
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Three Ways to Give Your Blog the SEO Treatment
"Sometimes I hear the sound of crickets when I stumble across certain blogs written by small-business owners," writes Samantha McCormick at the OrangeSoda blog. "At first glance, the content is ...
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How to Become a Newsmaker
When you're ready to position yourself as a media resource, says blogger Nettie Hartsock, you can hire publicists who pitch your expertise to journalists—or you can start making news at ...
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Four Ways to Revive a Comatose B2B Blog
Blogging ain't easy, folks. Anyone who's tried to maintain a vital B2B blog knows that. And in down times, when marketers are scrambling to meet profit goals, the task becomes ...
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Blogging for Dollars: Retweets Are Nice, but Business Is Better
"You are cranky, it's been a long day, you need to vent," writes Mack Collier at The Viral Garden. "So you write a nice stress-relieving post to your blog. Totally ...
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Ginger or Mary Ann?
In a post at Copyblogger, Sonia Simone put an interesting twist on the perennial question "Ginger or Mary Ann?" by asking whether your blog is the sexy-starlet or the wholesome ...
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Calling All Ugly Ducklings
Earlier this year, eBay invited six French fashion bloggers to engage in a crafty campaign called Wardrobe Commando.
The objective: The bloggers were to select one reader each for a full-on ...
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