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Five Steps for Managing a PR Crisis
It's unlikely that your brand will ever face a public relations catastrophe on the scale of British Petroleum, Bank of America, or Enron. But there's a chance you'll encounter crisis ...
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Three Tips for a Memorable Smartphone App
When you introduce a new smartphone app, you're asking your clientele to interact with your brand in an unfamiliar way. So how do you encourage early adoption among your best ...
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How to Follow up When Someone Mentions Your Brand on Twitter
To illustrate the right way—and wrong way—to interact with potential customers who mention your brand on Twitter, Joe Rawlinson recounts what happened when he tweeted from a conference. "During the ...
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Five Tips for Building Brand Fidelity With Tumblr
Tumblr has become a go-to spot for building social presence. Fashion brands and others are realizing it's a great medium for quickly and easily spreading content—particularly images.
Might Tumblr be the ...
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Ten Facebook Marketing Myths (and Realities)
Facebook marketing looks simple from the outside, but there are clear winners and losers. Some brands see success (IKEA), some don’t (Nestlé post-Greenpeace attack).
Clearly there are rules to follow when ...
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Three Ways to Identify Your Brand Loyalists
On any email list, there will be three populations," writes Karen Talavera at MarketingProfs. "[T]he people who love you, the people who like you, and the group who are just ...
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Tips From 'The Office' on Social-Media Customer Engagement
The hit TV sitcom The Office has extended its brand reach and consumer appeal through clever uses of social media. "Although there are only around 23 episodes [per year] ... ...
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Two Ways to Be Indispensable to Your Customers
"One of the truly jarring dimensions of the Great Recession is the death sentence it has imposed on hundreds of brands, even whole companies, that were once familiar parts of ...
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IM as Team Sport
The Blackeyed Peas' will.i.am recently raised eyebrows during a concert in Florida when he freestyled, in real-time, anything users sent to his BlackBerry.
You're thinking, "Whoa, that's a lot of people ...
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Cultivate Your Own Little Monsters
According to Jackie Huba at the Church of the Customer Blog, marketers can learn quite a bit about loyalty marketing from quirky singer Lady Gaga. It seems Lady G is ...
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Gaga for GaGa
In two short years, Lady GaGa has become an international phenomenon—selling millions of albums, breaking Billboard records and earning Grammys.
According to Jackie Huba, she has also demonstrated a natural ...
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Ride the Wedding-Dance Wave
Last summer, a happy couple sent ripples through the Net when their video, JK Wedding Entrance Dance, hit YouTube. The video depicted a wedding entourage dancing down the aisle to Chris ...
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Penny Wise, Pound Foolish
"Here's the scoop," writes Greg Verdino in a post at his blog. "I drive a Nissan Altima and I've been reasonably happy with it. It's neither the best car I've ...
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Lessons Learned From a Backpack
"Let's imagine it's this afternoon, and I suddenly have cause to fly to West Virginia," writes Peter Hartlaub in a post at The Poop blog. "Airline X has a non-stop ...
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I'm Not Afraid When I Hold You
Countless reports have connected brand loyalty with status-seeking (think luxury cars), but a new study says some consumers' connections to brands stem from a far deeper source: their own insecurities. ...
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Facebook Freebies Demystified
So you say you're still a bit iffy about investing in Facebook's panoply of paid brand offerings (virtual gifts, banner ads, homepage takeovers)? Not to worry: we've done some legwork ...
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I'm Worth My Weight in Gold
We all know it: your best customers love it when they are made to feel special. New research that demonstrates just how important status tiers are in loyalty programs. The ...
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Watch Your Finger on That Trigger
"Trigger-based email is when you email a message to a customer in response to certain [behavior] or preferences," Valerie Khoo reminds us in a post at the Sydney Morning Herald's ...
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My Brand Can Beat Up Your Brand
What is this thing called brand loyalty? What are we really thinking when we say we prefer Brand X over another? These researchers identified some key thought processes of brand ...
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Know How to Hold 'Em
"It probably comes as no surprise," say Kara Trivunovic and Andrew Osterday in an article at MarketingProfs, "[that] the process of acquiring new customers comes with one of the higher ...
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