Branding

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• Creative Ways to Use Twitter for Business
  Add oomph to your tweet stream! The Social Media Examiner has conceived 16 creative ways to boost your Tweeting. These tips are designed to help you better organize and structure your Twitter ...
  Branding, Logos, Social Networking, Twitter, Website Design
• The Facebook Toolkit You Just Can't Live Without
  Facebook remains the hottest socnet on the block, but its marketing options are so sprawled that it's hard to decide where to begin—or how. Which is why Mashable has compiled a ...
  Branding, Customer Evangelists, Facebook, Social Media
• Four Tips for Turning a Website Design Into a Brand Experience
  Small businesses can learn lots from design firm Method's socially appealing philosophy. Case in point: Method's Interaction Design Director Ben Fullerton recently wrote an eloquent article for Fast Company about turning ...
  Branding, Customer Experience, Website Design
• Driving Engagement With the New Facebook Ad Optimization Features
  Building to its IPO, Facebook unrolled improvements that let marketers optimize ads for multiple actions (not just Likes). In a post at Mashable, Victoria Ransom shares four tips for enhancing ...
  Advertising, Branding, Facebook
• Four Steps to Incorporating Social Media at Consumer Touch Points
  In April, the McKinsey Quarterly published "Demystifying Social Media" for businesses. The article illustrates how using social media right can enable "targeted marketing responses at individual touch points along the consumer decision journey." Here ...
  Branding, Customer Engagement, Social Media
• Five Ways to Use Facebook Timeline for Business
  The Social Media Examiner has distilled five ways businesses have hit the ground running on Facebook Timeline. You can use these examples to help make your Facebook Timeline richer for storytelling ...
  Branding, Customer Engagement, Facebook
• Who Defines Spam and Why It Matters
  Following the letter of the CAN-SPAM law will keep your company out of trouble with the government—but woe betide any email marketer who thinks these minimal standards will satisfy ISPs ...
  Branding, Email Marketing, Spam
• Pin It to Win It: How to Boost Your Brand on Pinterest
  The hype on the street is Pinterest, the "online pinboard" that lets users easily "Pin" images/videos they like on "Boards" they've created. Brides, for example, love Pinterest for keeping track of wedding-day ...
  Branding, Community, Customer Engagement, Social Media
• How Two Brands Found Their Social Voice
  You've heard it said that who you are in social media is an extension of "who" your brand is. But how do you establish a voice on platforms where your ...
  Branding, Customer Relationships, Social Media
• Four Reasons Haters Are Good for Your Company
  Your company will always have haters—unhappy customers who go out of their way to trash your product, service or customer service at every opportunity. "They often find their way onto ...
  Branding, Customer Behavior, Customer Relationships, Social Media
• 'Tis the Season for Holiday Branding
  Bored with the usual "Seasons Greetings" client postcard? Use a bit of holiday spirit to warm up your social campaigns! Meghan Gargan has made a list of do's and don'ts ...
  Branding, Personal Branding, Social Media
• Four Tips for Promoting Content Marketing to the C-Suite
  "You know content marketing can do big things for your brand," writes Corey O'Loughlin at MarketingProfs' Daily Fix blog. "The only problem is: The powers that be may not know ...
  Branding, Content Marketing, Market Research, SEO
• Your 12-Step Social Action Plan
  Twelve-step plans aren't just for kicking bad habits; they're also handy for cultivating powerful new skills. Which is why we're breaking down a few of the 12 steps from Channel ...
  Branding, Content, Marketing Tips, Social Media
• Four Great Perks of a Facebook Brand Page
  When managed well, Facebook's community of 500 million (and counting!) global users is an ideal place for brands to get the message out. But before you start developing dazzling social ...
  Branding, Facebook, Marketing Tips
• Five New Branding Lessons From Lady Gaga
  It's Lady Gaga lesson-time again. After all, she is a marketer who consistently goes viral. And her results ring loud: Gaga's the first artist to hit 1 billion YouTube views. ...
  Branding, Creativity, Social Media, Word-of-Mouth, YouTube
• Four Ways to Maintain Customer Loyalty in a Downturn
  "Customer loyalty matters, because selling more to current customers is easier and cheaper than finding and selling to new ones," writes Chintan Bharwada in an article at MarketingProfs. "Loyal customers ...
  Branding, Customer Loyalty, Recession
• Building a Brand on Twitter: Here's One New Way
  Using Twitter for brand-building? Hardcore users know one personal account is a full-time job, so nurturing a bunch of client/brand accounts just might make you crazy! But lucky for us, applications ...
  Branding, Social Media, Twitter
• Social-Media Rules of Engagement
  You hear a lot of talk about the need for openness and transparency in the social-media space, but what does it really mean to be transparent? According to Charlene Li ...
  Branding, Community, Social Media
• If We Do Say so Ourselves
  "You might have noticed a trend in more and more marketing," writes Rohit Bhargava at the Influential Marketing Blog, "where large brands are featuring real people and actual employees in ...
  Branding, Creativity, Small Business
• B2B Search Is From Mars
  …and branding is from Venus. Right? That's what quite a few B2B marketers still believe, says Ben Hanna in a post at Business.com's B2B Online Marketing blog. "Many diehard pros ...
  B2B Marketing, Branding, Sales, Search Engine Marketing