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• Four Commandments of SEO
  A note to our readers: MarketingProfs has decided to cease publication of the Get to the Po!nt (GTTP) newsletters, and this issue of the Search Marketing GTTP is the last you'll be receiving. We ...
  Content, Links, Search Engine Marketing, SEO
• Five Ways to Optimize Email for Mobile
  A note to our readers: MarketingProfs has decided to cease publication of the Get to the Po!nt (GTTP) newsletters, and this issue of the Email Marketing GTTP is the last you'll be receiving. ...
  Content, Email Campaigns, Email Subject Lines, Mobile Marketing, Smartphones
• Three Ways to Reactivate Lapsed Subscribers
  "If you check your subscriber lists, you'll probably find contacts lingering who should have been dealt with long ago," says Denise Keller in an article at MarketingProfs. "Instead of sitting ...
  Content, Customer Retention, Email, Email Lists, Email Marketing, Permission Email Marketing
• Four Ideas for Finding More Time to Create Content
  A note to our readers: MarketingProfs has decided to cease publication of the Get to the Po!nt (GTTP) newsletters, and this issue of the Content Marketing GTTP is the last you'll be receiving. We ...
  Career Management, Content, Content Marketing, Marketing Tips
• Is 'Free' Still a Dirty Word?
  "Email marketing can be a tricky balancing act," writes Melissa Miller at HubSpot. "You want to use copy that will get your recipients' attention, but you don't want to select ...
  Content, Email Deliverability, Email Marketing, Email Subject Lines, Testing
• Seven Steps for Creating a Great Infographic
  Do you wonder what an infographic is, exactly? Or how to create one? The Infographiclabs team gets these questions all the time. And they decided—very appropriately—to explain the infographic basics ...
  Content, Content Marketing, Creativity, Research, Web Content, Writing
• Get the Biggest Bang for Your Blog
  Blogging seems like a no-brainer. But it's grueling work that may not immediately yield the results you want. That's part of the reason why longtime blogger Mike Figliuolo has shared ...
  Blogging Strategy, Content, Customer Engagement, Social Media
• How to Channel Your Inner Journalist to Create Content
  Fictional photojournalist Peter Parker may have possessed superhero traits as Spider-Man, but he always relied on tried and true journalistic skills to craft a good story and create content. Like Parker, ...
  Content, Content Marketing, Web Content, Web Copy, Writing
• How to Get the Popular Kids to Share Your Content
  You have a fiercely loyal audience that loves your content. Folks share it with their networks, provide feedback, and help generate leads. Problem is... your mighty audience is mighty small. What ...
  Blogging, Content, Content Marketing, Customer Relationships, Inbound Marketing, Public Relations
• Four Email Marketing Blunders
  Despite the glitz and glamour of newer marketing channels, most people still favor tried-and-true email. "A recent study asked consumers which channel they prefer for receiving permission-based promotional messages," reports ...
  Content, Email Campaigns, Email Marketing
• How to Attract 1,000 Daily Blog Visitors
  Large corporations are blogging less, but that doesn't mean your small business should follow their lead. "When done right, blogging can attract a huge pool of prospective customers," writes Danny ...
  Blogging, Blogging Strategy, Content, Social Media, Social Networking
• Five Storytelling Tips to Capture (and Keep) Your Audience
  Within seconds your killer headline and content have hooked your audience. But how do you reel them in? That is, how can you keep their attention after they start to ...
  Content, Content Marketing, Customer Engagement
• Three Questions Your B2B's 'Story' Must Answer
  No B2B company can achieve a leadership position without a thought-provoking point of view. "Customers buy into the story before they buy the solution," writes Robert M. Wright at MarketingProfs. ...
  B2B Marketing, Content, Customer Behavior, Marketing Strategy, Strategy, Writing
• Six Story Elements to Help You Make Your Case
  To win a court case, lawyers must first assemble a gripping argument. Facts need to be combined with compelling story elements to create a persuasive narrative to win the jury ...
  Content, Content Marketing, Value Propositions, Writing
• The Case for Short and Sweet
  Once in a while, we like to highlight a strong opinion, and Ron Romanski has one. In a post at the Business 2 Community blog, he says lengthy newsletters should ...
  Content, Copywriting, Email Campaigns
• What Skydiving Can Teach You About Content Marketing
  How is content marketing like the daring sport of skydiving? For starters, to avoid a crash-landing, both require careful planning. In her Business Insider blog post titled "Content Marketing Lessons ...
  Content, Content Marketing, Customer Relationships
• Tune Up Your App: Five Questions to Ask
  So, how's that app working for you? Is it binding users to your company, building brand equity, and providing high "exit barriers" for customers? That's what the big-time successful apps ...
  Content, Mobile Marketing, Smartphones
• How to Keep Your Content Marketing Shelves Stocked
  Just like a shop owner who tracks his sales and restocks the shelves accordingly, content marketers need to be on top of their content. Otherwise, they end up with empty ...
  Content, Content Marketing, E-Commerce, Writing
• How to Pin With Purpose on Pinterest
  Visual content is crazy-hot these days, and the hottest place for sharing it is Pinterest. Traffic to the virtual pinboard site has shot up exponentially in the past year. But ...
  Content, Content Marketing, Landing Pages, Pinterest, Social Media
• How to Boost Your Blog's Readership
  Are your blog analytics looking a little anemic? To put some zing in your listless blog and boost readership, consider these five ideas, inspired by Joe Chernov's Eloqua blog post, ...
  Blogging, Blogging Strategy, Content, Content Marketing