Content Marketing

Topics » Articles » Content Marketing

• Content Marketing Lessons From The Daily Show
  The Daily Show had been on TV for three years before audiences took notice. Back in 1999, when the show first aired, its inconsistent format and lack of focus all ...
  Content, Content Marketing, Management, Marketing Strategy, Writing
• Must-Have Habits of Successful Video Content Marketers
  Thanks to the captivating union of sound, music, and movement, video can convey your company's stories like no other medium. To help businesses harness the power of video and craft ...
  Content, Content Marketing, Customer Engagement, Videos, Writing
• Five Ways to Permanently Defeat Writer's Block
  You have to write a post for your company blog, and it's due tomorrow. But you have no idea what to write about. All you can do is stare, filled ...
  Blogging, Content, Content Marketing, Writing
• Five Tips for Creating a Winning Lead Gen Strategy
  "Lead generation is hard," writes Cliff Langston at MarketingProfs. "Why make it harder by doing it without a strategy?" But vague goals and loosely articulated objectives aren't enough—it's important to ...
  Content Marketing, Customer Acquisition, Inbound Marketing, Lead Generation, Sales
• Avoid These Three Old-School Approaches to Content Marketing
  Shake the cobwebs from your old-school marketing theories, and give them a long, hard look. Are those traditional ideas helping you meet your content marketing goals? If not, consider dramatically ...
  Content, Content Marketing, Writing
• Before You Plan: Four Vital Questions About Your Content Marketing
  Although he has helped numerous clients  formulate content marketing plans, Mike Sweeney encountered what he terms "planner's block" when attempting to devise a plan for his own company. How could ...
  Collaboration, Content Marketing, Creativity, Marketing Tips
• Four Questions to Ask About Your Inbound-Marketing Response Plan
  So you've developed a groundbreaking inbound content marketing effort that's pulling in prospects in droves! Congratulations! But here's a question: Have you adapted your internal processes to match your prospects' ...
  Content, Content Marketing, Lead Generation, Sales
• Three Ways to Augment the Effectiveness of Your B2B Content Marketing
  In an age when prospects and clients want product and service information right here right now, B2B marketers have increasingly embraced content marketing to deliver it. According to MarketingProfs' latest study, ...
  B2B Marketing, Content, Content Marketing, Market Research
• A Seven-Step Road Map for Your Content Marketing
  Getting started on your content marketing is like planning a journey—deciding where to go and how to get there. "Have a roadmap of what you want to accomplish, but plan ...
  Content, Content Marketing, Marketing Tips
• Why Content Marketing Rules (and What's in It for You)
  "Blogs, YouTube, Facebook, Twitter, and other online platforms are giving organization like yours an enormous opportunity to engage directly with your customers or would-be customers," write Ann Handley and CC ...
  Content Marketing
• The Importance of Quality Content to Search Optimization
  "Not too many years ago, content was produced by analysts, researchers, writers and journalists who spent a great deal of time developing well-written, thoughtful and provocative material," writes Joellyn Sargent ...
  Content, Content Marketing, Search Engine Marketing, SEO
• What Your Content Marketing Can Learn From Email
  Often, the lessons we learn while working in one medium can be put to very good use in another. And Tracy Gold uses a post at the Marketing Trenches blog ...
  Blogging, Content, Content Marketing, Email Marketing, Marketing Smarter
• Four Tips for Promoting Content Marketing to the C-Suite
  "You know content marketing can do big things for your brand," writes Corey O'Loughlin at MarketingProfs' Daily Fix blog. "The only problem is: The powers that be may not know ...
  Branding, Content Marketing, Market Research, SEO
• Three In-House Initiatives to Improve B2B Content Marketing
  "Although content marketing is a widespread practice across industries and company sizes, B2B marketers recognize the need to improve the effectiveness of their efforts," Roy Young notes in a recent ...
  B2B Marketing, Content Marketing, Marketing Tips, Sales
• Is Your Content Marketing as Effective as You Think?
  "All content is not equal in relevance or usefulness to your prospects," writes Ardath Albee at Marketing Interactions. "The overwhelming amount of content available online generates a lot of clutter ...
  B2B Marketing, Content, Content Marketing, Sales
• Four Keys to Finding Better Keywords
  In a recent guest post at It's All About Revenue, Brian Posnanski shares tips on finding just the right keywords to boost standings in search results. "Keywords are the ingredient ...
  Content Marketing, Keywords, Marketing Tips, Search Engine Marketing, Social Media
• Four B2B Marketing Engines to Fire Up Right Now
  In a recent post at the Reputation to Revenue blog, Rob Leavitt questions the value of B2B firms' putting so much energy into "advertising and collateral"—and stresses the need for ...
  B2B Marketing, Content Marketing, Customer Relationships, Social Media
• Thoughts About Being a Thought Leader
  Don't make the mistake of assuming thought leadership springs automatically from content marketing. "Thought leadership is not created with one, two or three pieces of content," writes Ardath Albee at ...
  Content Marketing, Small Business, Thought Leadership
• With Content Marketing, You Get What You Pay For
  At least once a day, writes Joe Pulizzi at the Junta 42 blog, he receives an email asking how much content marketing (print and online) should cost. The short answer: ...
  Content Marketing, Hiring Outside Resources, Print Collateral, Small Business
• Oh, Yeah? Give Me One Good Reason.
  "Marketers who embrace demand generation and lead nurturing programs must generate a lot of content to keep those programs running," Ardath Albee notes in a recent post at the Marketing ...
  B2B Marketing, Content Marketing, Customer Engagement, Lead Generation, Sales, Writing