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• Your 12-Point Skeleton for Social Strategy Preparation
  Channel V Media has produced a snappy little e-book for companies mapping a social media plan. It's more than just hierarchy and bureaucracy that are making it difficult for marketers ...
  Collaboration, Content, Creativity, Marketing Strategy, Social Media
• An Easy Way to Generate In-House Copy From Non-Writers
  A successful search strategy relies on strong content marketing—and that means recruiting your company's experts to write articles, blog posts and white papers."For some of us writerly types, content comes ...
  Collaboration, Content, Creativity, Search Engine Marketing
• Turn Your Data Into Infographics: Five Cool Tools
  One aspect of being social is relaying information as efficiently as possible. But data is dense, and we have more of it to sift through than ever before. To help you ...
  Collaboration, Content, Social Media
• Five Tips for Writing Content That Keeps Pace With B2B Searches
  "In B2B marketing, slow and steady tortoise-like activity may achieve results in social media, but a business marketer must be quick to respond to trends and market fluctuations resulting from ...
  B2B Marketing, Content, Marketing Tips, Search Engine Marketing, Writing
• Put Content in Unexpected Places: QR Shopping, Social Vending
  Home Depot recently partnered with Scanbuy to bring QR codes to its products. If you read us regularly, you know how QR codes can help a business and how users ...
  Content, Creativity, Customer Engagement, Smartphones, Social Media
• When Expensive Marketing Collateral Is a Waste of Money
  In a post at The Top Line blog, Barbara Bix recounts the story of a friend who disapproved of the expensive marketing collateral sent by universities to her college-bound son. ...
  B2B Marketing, Content, Print Collateral
• Four Steps to Creating Valuable B2B Customer Content
  "Would it shock you to learn that 68 percent of customer defections occur because customers perceive 'an attitude of indifference?'" asks Ardath Albee in a recent post at the Marketing ...
  B2B Marketing, Content, Customer Retention, Sales
• Three Ways to Thank Your Loyal Customers via Email
  "Unless you were raised by wolves in the wild," writes Karen Talavera in an article at MarketingProfs, "at some point you learned that it is polite to say thank you. ...
  Content, Customer Relationships, Email Marketing, Writing
• Two Content No-Nos for Your Blog
  "On one of my recent trips on the Content Revolution Tour with the great Ann Handley of Marketing Profs," writes Becki Dilworth at the Bridgeline blog, "I found myself hanging ...
  Blogging, Content, Small Business
• How to Build Marketing Content Around B2B Buying Triggers
  There are lots of ways to build your B2B content-marketing strategy. You can write to different buyer types, target stages of a buyer's journey—the list goes on. "We've seen all of ...
  B2B Marketing, Content, Marketing Strategy, Marketing Tips
• Three Tips for Gaining Excellent Click-Through Rates
  Lisa Keller of The Loud Few liked what she saw in the "Q4 2010 North America Email Trend and Benchmark Results" from EEC and Epsilon. "Our average Click Through Rate ...
  Content, Email Marketing, Email Subject Lines, Newsletters, Testing
• Three Steps to Getting B2B Client Endorsements
  There's nothing like a good case study from a happy client to prove your worth in a public endorsement. But if you're like a lot of B2B marketers, getting clients ...
  B2B Marketing, Case Studies, Content, Customer Relationships
• Three Tips for Getting B2B Email Frequency Right
  Ardath Albee often gets questions about appropriate email frequency for B2B nurturing programs. How much is too much? How little is too little? "And, yep, wait for it—the answer is—it ...
  B2B Marketing, Content, Email Marketing, Lead Nurturing
• The Five Rs of Search Engine Marketing
  In a video interview with Web Marketing Today, Bryan Eisenberg offers a 7-minute primer on what he terms the Five Rs of search engine marketing. "I really wanted to demystify ...
  Content, Marketing Tips, Search Engine Marketing, Search Engines
• Three Key Ways to Add Value to Your B2B Content
  "Most B2B marketers have embraced the notion that they are also 'publishers,'" says Ann Handley in a recent article at MarketingProfs. "In other words, they understand that in addition to ...
  B2B Marketing, Content, Writing
• Why 'Free' Content Might Cost You Thousands
  It was an innocent mistake that had dramatic—and costly—consequences. Employees of Canadian copywriting company Webcopyplus believed that Web images without copyright notices were in the public domain. And, operating on ...
  Content, Copywriting, Small Business
• How to Make Content King. Again.
  "The experts have apparently decided that content marketing is back for 2011," writes Mark Brownlow at Email Marketing Reports. "The new (old) mantra is 'quality content.' And everyone should be ...
  Content, Email Marketing, Marketing Smarter
• Is Your Content Marketing as Effective as You Think?
  "All content is not equal in relevance or usefulness to your prospects," writes Ardath Albee at Marketing Interactions. "The overwhelming amount of content available online generates a lot of clutter ...
  B2B Marketing, Content, Content Marketing, Sales
• Three Ways to Optimize Content Across Channels and Platforms
  Before you optimize your next piece of content, Ann Handley and C.C. Chapman have some advice. "Bust your content silos!" they write in their new book Content Rules. "Do you ...
  Content, Search Engine Marketing, Time Management
• Three Unusual Places Your Keywords Should Go
  You've no doubt optimized your site and marketing materials for top keywords, but have you thought about the influence they can wield in less traditional ways? Consistently optimized messaging across ...
  Content, Creativity, Keywords, Search Engine Marketing