Digital Marketing

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• Captivating Digital Moms: Four Apps They Love
  Moms are among the most connected demographics in social: more than 54% own smartphones, 75% use Facebook; and 5 million visit Pinterest daily. Their purchasing decisions affect entire households and ...
  Customer Engagement, Digital Marketing, Mobile Marketing, Social Media
• Five QR-Code Marketing Mistakes and How to Fix Them
  Marketers remain bullish on the potential of QR codes, but a Temkin Group study in April found that only 24% of US adults are actually using them. So notes Dan ...
  Customer Engagement, Digital Marketing, Promotions
• Three Digital Marketing Initiatives That Complement Your SEO Program
  "While SEO will always be a good bet for generating long-term value," writes John-Henry Scherck at Renegade Search, "it doesn't necessarily have to be the only aspect of a good ...
  Digital Marketing, Links, Public Relations, SEO, Web Content
• Three Core Qualities of B2B Digital Marketing
  As businesses become ever more adept at creating their own digital marketing strategies, they are sure to expect the same or better from you when you try to engage with ...
  B2B Marketing, Collaboration, Digital Marketing
• Five Steps to Clearly Defining Your Brand in a Digital World
  As information disperses across a thousand channels, clearly defining your brand becomes more important than ever. Yet many B2B companies "still don’t have a clear understanding of what their brand ...
  B2B Marketing, Brand Management, Brand Positioning, Digital Marketing
• How Visa Shifted Its Marketing Focus to Social and Digital Media
  In a CMO Close-Up interview at BtoB Magazine, John Obrecht speaks with Antonio Lucio, global chief marketing, strategy and corporate development officer at Visa. The two discuss how Visa has shifted ...
  B2B Marketing, Digital Marketing, Sales, Social Media
• Six Social Media Archetypes and How to Reach Them
  Studies often classify us into demographics, psychographics or—more recently—by our "online influence" scores. The real question for today's social-savvy marketers is, What makes us connect and share in our digital ...
  Creativity, Demographics, Digital Marketing, Social Media
• Four Ways to Optimize Your Digital Marketing Spend
  The recession has provided even more momentum to the ongoing shift to digital. Tech marketers are expected to increase their marketing budgets on average 3.7% in 2010, according to IDC. ...
  Digital Marketing, High-Tech Marketing, Marketing Tips, Sales
• The Next Big Thing Is Already Here
  "In the technology industry," writes Morgan Stewart in an article at MarketingProfs, "we are constantly focused on the next big thing." And there's often an assumption that whatever comes next ...
  Collaboration, Digital Marketing, Email Marketing
• Where Everybody Holds Your Name
  If there's anything Second Life has taught us, it's that people like having a place to come back to—a virtual hideaway where you're always well-coiffed and surrounded by friends, and ...
  Community, Digital Marketing, Mobile Marketing
• Spice Up That Limbo Space
  Yet another promising piece to add to your digital-strategy arsenal: how about interstitial :15-:30 video spots? This summer, ShortTail Media is launching a beta for its Digital 30 (D30) program—full-page ...
  Customer Engagement, Digital Marketing, Interactive Marketing, New Media, Social Media, Videos
• Behold the Golden Channel
  If you're new to digital marketing, you're not alone—and it's never too late to start making an online impact. This especially holds true with email—which, for many marketers, has proved ...
  Digital Marketing, Email Deliverability, Email Marketing
• Kickin' it Old School
  "Digital marketing has become the way to communicate in the 21st century," says Elaine Fogel in a Pro article at MarketingProfs. "Social media, email, search engine marketing, interactive marketing, blogs, ...
  Digital Marketing, Print Collateral, Small Business
• Are You Ready for Total Recall?
  It's hard to believe, but only fifteen years ago almost no one used email in the course of a business day. Today, meanwhile, we can't imagine life without a mobile ...
  Digital Marketing, Marketing Inspiration, Videos
• Turning Digital into Gold
  While attending MarketingProfs' Digital Marketing Mixer in Scottsdale, Karen Talavera finally understood the importance of mixing various sorts of online marketing together. Take email and social media: Each is a ...
  Digital Marketing, Email Marketing, Online Marketing, Social Media