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Captivating Digital Moms: Four Apps They Love
Moms are among the most connected demographics in social: more than 54% own smartphones, 75% use Facebook; and 5 million visit Pinterest daily. Their purchasing decisions affect entire households and ...
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Five QR-Code Marketing Mistakes and How to Fix Them
Marketers remain bullish on the potential of QR codes, but a Temkin Group study in April found that only 24% of US adults are actually using them. So notes Dan ...
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Three Digital Marketing Initiatives That Complement Your SEO Program
"While SEO will always be a good bet for generating long-term value," writes John-Henry Scherck at Renegade Search, "it doesn't necessarily have to be the only aspect of a good ...
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Three Core Qualities of B2B Digital Marketing
As businesses become ever more adept at creating their own digital marketing strategies, they are sure to expect the same or better from you when you try to engage with ...
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Five Steps to Clearly Defining Your Brand in a Digital World
As information disperses across a thousand channels, clearly defining your brand becomes more important than ever. Yet many B2B companies "still don’t have a clear understanding of what their brand ...
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How Visa Shifted Its Marketing Focus to Social and Digital Media
In a CMO Close-Up interview at BtoB Magazine, John Obrecht speaks with Antonio Lucio, global chief marketing, strategy and corporate development officer at Visa. The two discuss how Visa has shifted ...
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Six Social Media Archetypes and How to Reach Them
Studies often classify us into demographics, psychographics or—more recently—by our "online influence" scores. The real question for today's social-savvy marketers is, What makes us connect and share in our digital ...
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Four Ways to Optimize Your Digital Marketing Spend
The recession has provided even more momentum to the ongoing shift to digital. Tech marketers are expected to increase their marketing budgets on average 3.7% in 2010, according to IDC. ...
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The Next Big Thing Is Already Here
"In the technology industry," writes Morgan Stewart in an article at MarketingProfs, "we are constantly focused on the next big thing." And there's often an assumption that whatever comes next ...
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Where Everybody Holds Your Name
If there's anything Second Life has taught us, it's that people like having a place to come back to—a virtual hideaway where you're always well-coiffed and surrounded by friends, and ...
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Spice Up That Limbo Space
Yet another promising piece to add to your digital-strategy arsenal: how about interstitial :15-:30 video spots? This summer, ShortTail Media is launching a beta for its Digital 30 (D30) program—full-page ...
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Behold the Golden Channel
If you're new to digital marketing, you're not alone—and it's never too late to start making an online impact. This especially holds true with email—which, for many marketers, has proved ...
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Kickin' it Old School
"Digital marketing has become the way to communicate in the 21st century," says Elaine Fogel in a Pro article at MarketingProfs. "Social media, email, search engine marketing, interactive marketing, blogs, ...
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Are You Ready for Total Recall?
It's hard to believe, but only fifteen years ago almost no one used email in the course of a business day. Today, meanwhile, we can't imagine life without a mobile ...
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Turning Digital into Gold
While attending MarketingProfs' Digital Marketing Mixer in Scottsdale, Karen Talavera finally understood the importance of mixing various sorts of online marketing together. Take email and social media: Each is a ...
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