E-Commerce

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• How to Keep Your Content Marketing Shelves Stocked
  Just like a shop owner who tracks his sales and restocks the shelves accordingly, content marketers need to be on top of their content. Otherwise, they end up with empty ...
  Content, Content Marketing, E-Commerce, Writing
• The Importance of 'Free'
  When Kantar Media asked over 2,500 people what encouraged them to purchase more products online, the top two responses had something in common: the word "free." "More than three out ...
  Customer Behavior, Customer Relationships, E-Commerce, Pricing
• How to Build Your Email List With a Sweepstakes Competition
  "Even seasoned email marketers who follow best practices for email list development, relevancy, and deliverability still lose about one-third of their subscribers annually due to bounces, unsubscribes, and spam complaints," ...
  E-Commerce, Landing Pages, Marketing Tips, Web Content
• Five Tips for Creating Effective Transactional Emails
  "Most online retailers have little insight into the performance of their transactional emails, from basic deliverability characteristics to more sophisticated behavioral data once the emails have been sent," writes Emily ...
  E-Commerce, Email Marketing, Email Subject Lines, Marketing Tips
• Why Customers Might Want to Pick Up Online Orders at Your Store
  Barnes & Noble pioneered the concept of online orders shipped to brick-and-mortar stores for customer pickup. In Marketing by the Numbers, Leland Harden and Bob Heyman present a case study ...
  Case Studies, E-Commerce, Small Business
• Three Brilliant Lessons From Gilt.com
  "To say that Gilt.com is on fire may be something of [an] understatement," says Rohit Bhargava at the Influential Marketing Blog. "The site, which features daily special sales of luxury ...
  Creativity, E-Commerce, Small Business, Web Content
• Four Ways to Optimize Your E-Commerce Website
  "E-commerce sites can be particularly challenging for search-engine optimization (SEO) because they tend to lack unique, relevant content," writes Adam J. Thompson in an article at MarketingProfs. "Most e-commerce websites ...
  E-Commerce, Search Engine Marketing, Web Copy, Website Design
• Four Tips for E-Newsletter Success
  Whether you send e-newsletters on a weekly or monthly basis, it's a great way to connect with your customers and achieve a number of diverse goals. But is your newsletter ...
  E-Commerce, Email Marketing, Website Design
• How Miracle-Gro Uses Email to Grow Offline Sales
  "One click between email message and e-commerce is so ingrained for all of us—as both buyers and marketers—that it's almost nostalgic to think of using email solely to promote offline ...
  Case Studies, Customer Satisfaction, E-Commerce, Email Marketing
• Wake up Your Customers with New Subcategories
  At first look, the task of arranging a category of products for your customers to choose from may seem to be relatively simple, say the authors of a new research ...
  Customer Behavior, E-Commerce, Product Management
• Now That's a Serious Tradeoff
  As direct marketers know all too well, the obligation to collect taxes from Internet and catalog sales depends on whether a retailer has a "physical presence" in a customer's state. ...
  Channel Marketing, Customer Behavior, E-Commerce
• Calling All Ugly Ducklings
  Earlier this year, eBay invited six French fashion bloggers to engage in a crafty campaign called Wardrobe Commando. The objective: The bloggers were to select one reader each for a full-on ...
  Blogging, E-Commerce, Social Media
• I'm Just Here to Buy
  These days, retailers seeking to establish a thrifty-price image might want to ask one important question: Are customers here to browse or buy? That difference in customer intent could affect ...
  Customer Behavior, E-Commerce, Marketing Strategy
• Give 'em What They Want Today!
  "Retailers have complained incessantly about unfair competition from e-commerce stores," writes Mark Riffey at the Business is Personal blog, "but not enough have done something about it." Online shopping is undeniably ...
  Customer Service, E-Commerce, Recession
• Sweat the Small Stuff
  In this space, we usually discuss massive successes and epic failures. Sometimes, though, there's inspiration to be found in delightful little details that wouldn't normally merit the spotlight. Let's say you ...
  Customer Engagement, E-Commerce, Marketing Inspiration
• The Chat Goes on
  Last spring, we offered a few insights about Chatty Cathies—online shoppers who love to use Live Chat options at retail websites. Among the findings we reported: (1) chatters tend to ...
  Customer Behavior, Customer Loyalty, E-Commerce, Website Design
• Don't Leave Me This Way
  It's the bane of every retailer with an online store—somewhere between adding products to shopping carts and finalizing their purchases, some customers vanish into thin air. According to Brendan Regan ...
  Customer Behavior, E-Commerce, Small Business, Testing
• Cheer-in the Holidays!
  "The pumpkins come out, the days grow shorter, the weather cools, and there's no mistaking that the holiday season is upon us," says Karen Talavera in an article at MarketingProfs. ...
  Creativity, E-Commerce, Email Marketing, Websites
• I'm Sold, but I Still Don't Get It
  Even if you use the product or service you sell, that doesn't mean you know what it's like to be a customer. The reason, argues Rohit Bhargava in a post ...
  Customer Experience, E-Commerce, Interactive Marketing, Small Business
• Shall We Morph?
  Wondering how your retail website will survive the next digital innovation? Read on. In a post at the Standing Out From the Crowd blog, Luis Serpa offers advice for website ...
  Customer Behavior, E-Commerce, Website Design, Websites