Email Campaigns

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• Anecdotally Speaking
  Not long ago, the friend of a MarketingProfs colleague—we'll call him Pete—sighed in annoyance as he tapped furiously on his iPhone's keypad. He was visibly angry as he explained he ...
  Customer Behavior, Email Campaigns, Email Marketing, Targeting
• Find Out What It Means to Me
  In a post at Deliverability.com, Andrew Kordek acknowledges the ongoing push for relevant email campaigns—sending the right message to the right person at the right time. But despite these discussions, ...
  Email Campaigns, Email Marketing, Marketing Tips
• Follow the Leader
  "Marketing analytics used to simply be about measuring the hits on your website and the number of opens and clicks on emails," says Lisa Cramer in an article at MarketingProfs. ...
  Email Campaigns, Lead Generation, Lead Nurturing, Marketing Analytics, Metrics
• First Impressions Sure Do Count
  In an article at MarketingProfs, Louis Chatoff argues that the success of any email campaign largely comes down to creating a good first impression. To gain approval, he says, an ...
  Copywriting, Customer Engagement, Email Campaigns, Email Marketing
• Don't Become a Frenemy
  "Refer-A-Friend campaigns can be tricky territory," says Kristen Gregory in a post at the Bronto blog. "Let's be very clear: just because someone gives you the email address of their ...
  Copywriting, Email Campaigns, Email Marketing, Email Subject Lines, Permission Email Marketing, Personalization, Referrals
• Yoo-Hoo! It's Me Again!
  "Email programs tend to start with slow and cautious frequency, produce easy ROI, and become stars," says Karen Talavera in an article at MarketingProfs. The problems start, though, when management ...
  Email Campaigns, Email Marketing, Marketing Tips, Testing
• I'm Queued-up, and I Like It
  If you use Netflix, you know it provides two ways to watch movies and television shows: DVDs sent through the mail, and streaming videos (sent to your PC or TV). ...
  Customer Satisfaction, Email Campaigns, Email Marketing, Sponsorship, Targeting
• Name It and Claim It
  The data you gather on email marketing campaigns might not be as useful as you think. "Real danger lurks in not measuring the right factors or not measuring accurately," says ...
  Email Campaigns, Marketing Analytics, Measurement, Metrics
• I Never Promised You a Rose Garden
  When subscribers opt in to your email campaigns, they will most likely make assumptions about the content, frequency and relevance of the messages you send. Accordingly, argues Justin Premick in ...
  Customer Engagement, Customer Satisfaction, Email Campaigns, Email Marketing
• Keep in Touch This Summer, OK?
  As summer approaches, and your subscribers begin to go on holidays, you might wonder whether you should scale back your email campaigns. But in a post at the Email Experience ...
  Brand Awareness, Email Campaigns, Email Marketing, Newsletters
• Here's That Email You Requested
  Congrats! You've created a terrific whitepaper, and now you're adding a download link to a free copy of it on your landing page. All your prospects have to do is ...
  B2B Marketing, Email Campaigns, White Papers
• Hit Me Baby One More Time
  While most of the email you send contains stand-alone content, it's worth considering an ongoing campaign that engages your customers with multiple messages. "A series of emails is a great ...
  Brand Awareness, Customer Engagement, Email Campaigns, Email Marketing, Writing
• Coming on Too Strong
  Not long ago, Ardath Albee of the Marketing Interactions blog registered with a company's Web site so she could download a whitepaper that looked interesting. The next day she received ...
  Customer Experience, Email Campaigns, Small Business
• Don't Look Phishy
  You know you're on the up-and-up, and that your email messages contain legitimate offers for actual products or services. Unfortunately, though, you're often sharing inbox space with fraudulent messages that ...
  Email Campaigns, Email Marketing, Writing
• Take This Quiz
  It's always good to pause for reflection, and Mark Brownlow of Email Marketing Reports has grouped 27 questions you might ask yourself into thematic categories, along with links to insightful ...
  Email Campaigns, Email Marketing
• Just Send Me the Dry Red Ones
  Back in the days of the Model T, Henry Ford could get away with offering customers any color they wanted—as long as it was black. Ridiculous as that mentality sounds ...
  Email Campaigns, Email Marketing, Segmentation
• Get in the Hot Seat
  It happens all the time. We get so caught up in routines and deadlines that we charge forward, never pausing for an analytical look at why we do the things ...
  Email Campaigns, Email Marketing, Email Service Providers
• Hello? Is There Anybody Out There?
  There's almost nothing more frustrating than receiving a business email that says, "Please do not reply to this message as replies to this email address are not read," but offers ...
  Customer Service, Email Campaigns, Small Business
• Ditch the Spam, Pitch the Content
  If you've ever been on the receiving end of bad pitches, you know the feeling of sheer exasperation when yet another example of terrible PR arrives in your inbox. In ...
  Email Campaigns, Small Business, Spam, Writing