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Is 'Free' Still a Dirty Word?
"Email marketing can be a tricky balancing act," writes Melissa Miller at HubSpot. "You want to use copy that will get your recipients' attention, but you don't want to select ...
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Four Things to Dump From Your Email List Right Now
List churn is not an uncommon phenomenon; people change personal addresses, leave their former work addresses, or enter misspelled addresses when opting in. And that can be a problem if ...
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Five A/B Tests You Should Use
"A/B testing is one of the most methodical and sure-fire methods...to gauge the viability of your marketing strategy," writes Ruben Corbo in a guest post at Remarkablogger.
With A/B testing—which simply ...
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How to Clear the Gmail Hurdles
If you're one of Gmail's 350 million users, you know how vigorously the service defends your inbox from unwanted email.
Obvious junk goes to the spam folder. But that's not ...
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Three Ways to Boost Email Marketing ROI
Despite the naysayers who like to predict the imminent demise of email marketing, one fact remains true: It's highly profitable.
"Email averages a return on investment (ROI) of $40 for every ...
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An Email Metrics Primer for the Novice
In a post at the Vision6 blog, Belinda Walsh admits to the thrill she gets from metrics. "My colleagues will tell you they hear my gasps of excitement on a ...
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Email Marketing in the Age of the 'Ultra Managed Inbox'
For years, writes Stephanie Miller at the Deliverability blog, marketers have enjoyed the linear nature of the email inbox—your newsletters and offers sitting cheek-by-jowl with personal correspondence from a subscriber's ...
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Just Give Me the Facts, Ma'am
When your email campaigns encounter deliverability issues—especially those for which you are not at fault—you might think the best way to resolve your problem is to make friends with an ...
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Get Out That Rake
"Dog Whisperer" Cesar Millan had a problem. With an abysmal delivery rate of 81.29 percent, his email campaigns weren't getting through to many of the people who wanted them. "The ...
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Don't Try That Around Here
Laura Atkins, in a blog at Word to the Wise, recently invited the blogosphere to comment on a reader's claim that direct-mail catalog marketers would soon begin to rent and ...
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Stop Being So Mysterious
"In email marketing, we seem to tolerate a level of mystery that would not be acceptable in any other channel," says Stephanie Miller in a post at the Daily Fix ...
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Think of It as a Club
You understand how email delivery works, but perhaps you have trouble explaining the process to your boss, a client or a colleague. If so, you're in luck. An entertaining post ...
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Where Did They Go?!
If you've noticed an unusual drop in open rates for messages sent to Gmail accounts—and for B2C companies, this could represent a large percentage of subscribers—it's probably not your fault. ...
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Beware the Spaminator
The best email offer in the world won't accomplish much if it never reaches your intended recipient. Beware: there are strong forces at work these days trying their best to block your ...
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Glad You Could Join Us!
Smith-Harmon just released its Retail Welcome Email Benchmark Study, which examines best practices at 112 of the Internet's largest retailers. And in a recent post at the Email Karma blog, ...
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Behold the Golden Channel
If you're new to digital marketing, you're not alone—and it's never too late to start making an online impact. This especially holds true with email—which, for many marketers, has proved ...
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That Bounce Ain't So Soft
"Most email marketers do not view soft bounces as being a major cause for concern," says Dela Quist in the UK DMA Email Marketing Council newsletter, "so rarely, if ever, ...
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Getting Past the Bouncer
No matter how good the offer in your email is, you won't see any results if subscribers don't receive your message. This reality makes deliverability an extremely high priority. Neil ...
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Love the MIME
In a wide-ranging video interview with BNET, strategist RJ Talyor of ExactTarget discusses a range of email marketing issues, and provides insight on the best way to handle messages sent ...
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The Time to Authenticate is Now
"There's been talk for some time now that ISPs would eventually take into consideration whether an email was authenticated when deciding whether to block email from a particular sender," says ...
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