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• Come Tweet With Me
  Hoping to position Lufthansa as bigger than just a German airline, digital agency Profero has helped it create MySkyStatus—a tool that has brought Lufthansa's branding catch-phrase, "passion for precision," to life ...
  Facebook, Social Media, Taglines, Twitter
• Who Invited You?
  Last summer, Morgan Stewart of ExactTarget quizzed 2,400 people on their attitudes toward marketing and made an interesting discovery. "70% of consumers who visit Facebook at least once a month ...
  Branding, Email Marketing, Facebook, Social Media
• It's a Secret (Wink, Wink)
  According to The Wrap, ABC has chosen an unorthodox way to promote a new comedy on its fall schedule—by keeping it hush-hush. "The network is offering the sneak peak of ...
  Community, Facebook, Marketing Inspiration, Social Networking, Twitter, Word-of-Mouth
• Whitepapers: Publish AND Promote, or Perish
  For small companies, technology whitepapers can be time-consuming and expensive to produce. Depending on the topic, they can also be highly perishable, with a relatively short shelf life. So it ...
  Blogging, Facebook, High-Tech Marketing, LinkedIn, Sales, Twitter, White Papers
• Turn That Follower Into a Retweeter
  "When you first start playing in the social media sandbox, you feel compelled to collect," says Mark Goren in a post at the Daily Fix blog. "Subscribers. Followers. Friends. The ...
  Blogging, Community, Customer Engagement, Facebook, Small Business, Social Media, Twitter
• Yum! That Smells Good!
  Here's a juicy tidbit to chew on: One of the reasons Facebook is such a force in the social scene is that it makes it easy to catch up with ...
  Branding, Community, Customer Engagement, Facebook, Interactive Marketing, Social Media, YouTube
• It's as Easy as 123456
  All we hear these days is how important social media is to advertising. But has anyone isolated a simple formula for business outreach through social media? In a word, yes! In ...
  Advertising, B2B Marketing, Blogging, Facebook, LinkedIn, Marketing Tips, MySpace, Social Media, Twitter, YouTube
• Team Up for Social Media
  Managing your social-media presence can be a full-time job. And in a pair of videos embedded at the HubSpot blog, Mike Volpe interviews Paula Bergs about Southwest's Emerging Media team, ...
  Facebook, Marketing Inspiration, Measurement, SMS, Twitter
• Is This My Fairest URL of All?
  As of June 13, Facebook has made it possible for users to secure a URL for both their profiles and any Facebook Pages they administer. Why this matters: Facebook is ...
  Facebook, Interactive Marketing, Social Media, Social Networking
• Seed That Video and Reap Its Harvest
  Good news for all you budding Spielbergs out there: YouTube this month made it possible to automatically seed freshly uploaded videos across popular social networks like Facebook and Twitter, and even ...
  Facebook, Interactive Marketing, Social Media, Social Networking, Videos, YouTube
• So This is What You Look Like!
  A cool thing is happening through sites like blogging service Xanga, review site Yelp, and Twitter. Some of their faithful users have started attending meet-ups, where folks who interact online and ...
  Community, Facebook, Interactive Marketing, Social Media, Social Networking, Television
• The Foolishness of Fencing in Facebook
  In a post at the Acidlabs blog, Stephen Collins points to the results of a recent survey that found a whopping 55 percent of Australian employers blocked workplace access to ...
  Creativity, Facebook, Management, Small Business, Social Networking
• Be Professional: Act Like It's a Cocktail Party
  You might have seen the PSA in which a teenage cyber-bully reads her hateful words from the podium of a school assembly. The absurdity of the scene illustrates a disconnect ...
  Facebook, Marketing Inspiration, Social Networking
• Facebook Freebies Demystified
  So you say you're still a bit iffy about investing in Facebook's panoply of paid brand offerings (virtual gifts, banner ads, homepage takeovers)? Not to worry: we've done some legwork ...
  Brand Loyalty, Community, Facebook, Interactive Marketing, Social Media, Social Networking
• Is Facebook Really Your Friend?
  Facebook has a checkered past when it comes to user relations. Members cried foul, for instance, when the social-networking giant launched the invasive Beacon system, and they later bemoaned certain ...
  Facebook, Small Business, Social Networking
• Me, Myself and My Company
  Especially in the last few years, the concept of personal branding has begun to take hold. Many of your employees now see themselves—and not just your company—as a brand they ...
  Facebook, LinkedIn, Marketing Inspiration, Personal Branding, Word-of-Mouth
• You Too Can Tweet, Part I
  Given the recent Facebook redesign, you're probably hearing a lot of yammer about Twitter. If by now you're not familiar with how Twitter can benefit your brand, walk with us ...
  Blogging, Facebook, Interactive Marketing, Keywords, Marketing Strategy, SMS, Twitter
• We're Not in Kansas Anymore
  If you're new to the world of social networking, or can't understand why it's not working, you might not realize that online communities—like those at Facebook and Twitter—don't care for ...
  Facebook, Small Business, Social Networking, Twitter
• When the Crowd Attacks
  On Friday 2/27, Skittles surrendered itself to the Zeitgeist. Visits to Skittles.com led users directly to Wikipedia (later changed to a Twitter search for "skittles," then to the official Facebook ...
  Branding, Facebook, Interactive Marketing, New Media, Social Media, Twitter, Word-of-Mouth
• Playing Big-Time Tag
  According to a recent post by Andy Hasselwander at the B2B Marketing Confidential blog, Microsoft's biggest announcement at the Consumer Electronics Show in January was their version of QR codes ...
  B2B Marketing, Facebook, High-Tech Marketing, Twitter, Word-of-Mouth