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Topics » Articles » Interactive Marketing

Four Tips for Using Instagram for Business
Who would've guessed a few photo filters and instant sharing capabilities would produce a social hit? Instagram, that's who! The image-based social network, available on iPhone and Android smartphones, boasts more than ...
Instagram, Interactive Marketing, Mobile Marketing, Smart Phones, Social Media
Enjoy Some Good Holiday Cheese
As the goblins and ghouls out there munch away on their Halloween bounty, fond memories arise of one apparition we saw a lot of this season—the Monster Mash JibJab "sendable." The ...
Creativity, Customer Engagement, Humor, Interactive Marketing, Social Media
They Like Us! They Really Like Us!
Research coming out of Penn State reports that 20% of tweets—those wee messages published on Twitter—are brand-oriented. And not the way you'd naturally expect. While researchers originally thought they'd find ...
Branding, Community, CRM, Interactive Marketing, Social Media, Twitter
STAMP Out the Ad Noise
Across all demographics—and yes, we mean all demographics—social networks are where the traffic's at. Because barriers to entry are low and engagement is high, this is perfect turf for marketers who ...
Advertising, Brand Awareness, Community, Interactive Marketing, Marketing Tips, Social Media, Social Networking
Don't You Dare Dis My Babble!
This summer, Pear Analytics released a study that got plenty of play in the Twitter/blogosphere. According to the Pear research, 40.5 percent of the messages published on social-media-darling Twitter are ...
Interactive Marketing, Social Media, Twitter
Fist-Bump Your Card-Stack Into Oblivion
The sun is setting on the tyranny of business cards—that stack of stiffs that seems important as you add to it again and again, but which you never really get the ...
Branding, Customer Experience, Interactive Marketing, Social Media, Twitter
The Truth Hurts
On the coattails of the social-media revolution, a wave of new Web 3.0 possibilities marches into view. For resellers who haven't seen the writing on the Web 2.0 wall, here's ...
Customer Engagement, High-Tech Marketing, Interactive Marketing, Sales, Websites
Yum! That Smells Good!
Here's a juicy tidbit to chew on: One of the reasons Facebook is such a force in the social scene is that it makes it easy to catch up with ...
Branding, Community, Customer Engagement, Facebook, Interactive Marketing, Social Media, YouTube
Blog, Meet Tweet. Now, Mesh!
Here's happy news for intrepid marketers seeking to more easily manage their brand reputations and promote their fab companies: in partnership with Sawhorse Media, Technorati has launched Twittorati, "where the ...
Brand Equity, Collaboration, Interactive Marketing, Social Media, Twitter
I'm Sold, but I Still Don't Get It
Even if you use the product or service you sell, that doesn't mean you know what it's like to be a customer. The reason, argues Rohit Bhargava in a post ...
Customer Experience, E-Commerce, Interactive Marketing, Small Business
This Business Ain't for the Birds
OK, we admit it: For a platform as popular as it's become, Twitter's surprisingly hard to understand to the untrained eye. What are all those messages? IMs? Forum discussions? Public ...
Interactive Marketing, Social Media, Twitter, Word of Mouth
Quiet on the (Twitter) Set!
Recently, TubeMogul reported that Twitter refers some of the least-fickle viewers to video sites, with tweeties watching videos 36.91 percent longer than those referred by Facebook, and 49.98 percent longer than ...
Branding, Interactive Marketing, Social Media, Twitter, Videos
Stellar Viral Videos, Pt. II
Last week, we showed you some cool makeup vids as an example of how viral videos can rack in the mega-bucks. This time, we offer a sample of how a ...
Collaboration, Interactive Marketing, Social Media, Videos, Word of Mouth
Stellar Viral Videos, Pt. I
News flash: mascara is recession-proof! At present, the most popular and recession-resilient videos on YouTube come from the "makeup tutorial" subgenre. Now, don't let those $5 words fool you: this ...
Creativity, Interactive Marketing, Social Media, Videos, Word of Mouth, YouTube
Are You Socially Acceptable?
One reason social media sites have caught on like wildfire among users is that, by and large, they operate on basic principles of social decency. Now, be honest: Do your ...
Community, Customer Engagement, Interactive Marketing, Social Media, Twitter, YouTube
Stay and Play, OK?
OK. Quick fable: Prior to a trip to Nebraska, Dave Carroll checked his $3500 Taylor guitar with United Airlines. (If you've been online at all recently, you know where this ...
Customer Engagement, Customer Satisfaction, Interactive Marketing, Word of Mouth, YouTube
Overlay the 'Tube, Dude!
YouTube recently launched a call-to-action overlay ad, which is exactly what it sounds like: a semi-transparent ad that appears over videos, and—get this—enables advertisers to send users to any website ...
Advertising, Interactive Marketing, Social Media, Testing, Videos, YouTube
Tweet Me to Juicy World Renown!
Heads-up, all of you out there who market to moms: Food mogul Nestlé is using Twitter to promote Juicy Juice—the super-popular, and now vintage, juice-box brand that caters to kids. ...
Advertising, Interactive Marketing, Social Media, Twitter, YouTube
Is This My Fairest URL of All?
As of June 13, Facebook has made it possible for users to secure a URL for both their profiles and any Facebook Pages they administer. Why this matters: Facebook is ...
Facebook, Interactive Marketing, Social Media, Social Networking
Seed That Video and Reap Its Harvest
Good news for all you budding Spielbergs out there: YouTube this month made it possible to automatically seed freshly uploaded videos across popular social networks like Facebook and Twitter, and even ...
Facebook, Interactive Marketing, Social Media, Social Networking, Videos, YouTube

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