Interactive Marketing

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• The Revolution Will Be Widgetized
  Imagine you've got a great product, and you've opened your first boutique. You're drumming up customers, but getting traffic through the door is tough. Then you think, What if I ...
  Interactive Marketing, New Media, Social Media, Word-of-Mouth
• Oh, Behave.
  It's knowing where prospects are—and how they behave—that's paying off for today's New Media marketers. Their advertising dollars are in hot pursuit of a fragmented audience that now receives thousands of channels ...
  Customer Behavior, Interactive Marketing, New Media, Social Media, Targeting
• I Need My MP3
  Over 50 percent of music downloaders consider iTunes the best fee-based digital music service. And a growing legion of iTunes users are implementing Coverflow, which lets you scroll through a ...
  Collaboration, Interactive Marketing, New Media, Social Media
• Time to Yelp!
  Following its 2005 debut, Yelp became the Zagat for a new school of tastemakers. "Yelpers" review everything—bars, boutiques, dot-coms, universities—with humor, anecdotes and flair. Yelp boasted 3.3 million users in ...
  Interactive Marketing, New Media, Social Media, Targeting, Websites
• Go for the Gold
  New Media Monetization Series, Part I: Web Advertising Online advertising spend continues to increase, but the process remains fraught with doubt. This year, NBC paid $894M for the programming rights ...
  Advertising, Interactive Marketing, New Media, Social Media
• The Third Screen's the Charm
  As video continues its great migration from the television set to the Web and smartphones, advertisers face a new challenge: how to reach customers in three places at once. The ...
  Interactive Marketing, Mobile Marketing, New Media, Social Media, Videos
• Video Games: Not Just for Kids
  Anyone who has witnessed a Wii bowling tournament at a senior center knows it: video games are not just for kids anymore. They are big business. And they are early ...
  Interactive Marketing, New Media, Social Media