Landing Pages

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• Five Critical Elements in a Successful PPC Campaign
  "PPC campaigns can be a costly game when they aren't well-planned and wisely implemented," writes Charles Dearing in a guest post at Brandignity. "So, don't waste your time and money ...
  Ad Copy, Keywords, Landing Pages, PPC Campaigns
• The Seven Elements of a Great Lead Gen Landing Page
  What's the key to crafting a B2B landing page that grabs attention—and loads of leads? It needs to be well-written, and offer real value to visitors. It needs to be ...
  Landing Pages, Lead Generation, Lead Nurturing, Web Content, Web Copy, Website Design
• Four Tips for the Perfect PPC Landing Page
  Five years ago, Joel Chudleigh's team managed to boost a client's online conversion rate by 11% over a six-week period. "After seeing those results it is fair to say that I ...
  Landing Pages, PPC Campaigns, Web Copy, Website Design
• How to Pin With Purpose on Pinterest
  Visual content is crazy-hot these days, and the hottest place for sharing it is Pinterest. Traffic to the virtual pinboard site has shot up exponentially in the past year. But ...
  Content, Content Marketing, Landing Pages, Pinterest, Social Media
• Getting Customers to Talk About Your Product BEFORE They Get It
  "One can hardly deny that online testimonials are valuable, but those generally come after the sale," writes Kimberly Smith at MarketingProfs. "What if you could start that engine earlier by ...
  Customer Acquisition, Customer Engagement, Customer Relationships, Landing Pages, Social Media, Twitter
• Three Key Changes to Facebook's Brand Timeline Pages
  In February, Facebook launched its updated Brand Timeline pages, which include better opportunities for customizing a brand page, among other features. Wildfire Interactive CEO Victoria Ransom has detailed six things ...
  Facebook, Landing Pages, Social Media, Social Networking
• How to Build Your Email List With a Sweepstakes Competition
  "Even seasoned email marketers who follow best practices for email list development, relevancy, and deliverability still lose about one-third of their subscribers annually due to bounces, unsubscribes, and spam complaints," ...
  E-Commerce, Landing Pages, Marketing Tips, Web Content
• Four Ways to Eliminate Friction at Your Landing Page
  "Go to this website, click that link, call this number, fill out that form," writes Lary Stucker at FreshClicks. "Anytime you ask people to do something, you are creating a ...
  Creativity, Email Marketing, Landing Pages
• Five Ways to Optimize Email Campaigns for Better Link Reports
  Reporting on click-throughs is an important way of determining how engaged your audience is, notes Andy Shore in an article at MarketingProfs. However, "a lot of email marketers throw around ...
  Email Marketing, Landing Pages, Marketing Tips, Web Analytics
• Content Marketing Isn't One-Size-Fits-All
  Different customers shop for products and services in different ways—even when they're looking for the same thing. And that's why your lead-generation efforts should address various buyer personas. "A buyer ...
  Landing Pages, Lead Generation, Personas, Videos
• Pageviews Down, Viewers Up!
  "A client called me, concerned because their analytics data showed a drop in pageviews," writes Ian Lurie at Conversation Marketing. "[They] were dropping steeply, even as their rankings and traffic ...
  Landing Pages, Search Engine Marketing, Website Design
• Gotta Have It: Web Registration Form
  Now that you have your marketing-automation system in place, is it really necessary to use those sorry Web registration forms when collecting leads? After all, you already know who these ...
  High-Tech Marketing, Landing Pages, Sales
• Careful How You Land That Thing
  When it comes to your search ad's landing page—the page that captures the imagination and clicks of your potential customers—you can't be too careful. So warns Jared Spool in a ...
  Landing Pages, Search Engine Marketing, Website Design
• The Free-Trial Backfire
  It's become standard fare for software vendors to offer free trials to their prospects when they land on Web pages via search or pay-per-click (PPC) advertising. This approach makes sense, ...
  High-Tech Marketing, Landing Pages, PPC Campaigns, Sales
• Short, Sweet and Digging for Gold
  The purpose of a pay-per-click (PPC) ad, says Nick Usborne, is "to match a thought in a reader's mind and then move that person forward to your landing page with ...
  Copywriting, Keywords, Landing Pages, PPC Campaigns, Search Engine Marketing, Testing
• Hey! Is This a Bait-and-Switch?
  In a post at the FutureNow blog, Bryan Eisenberg recalls an email from Nikon that caught his attention with the subject line "My Picturetown—20GB for just a few cents a ...
  Copywriting, Email Marketing, Landing Pages, Marketing Tips
• Think of It as Home Improvement
  "Sending guests into your house through the front door—with no previous knowledge of your floor plan, and no escort from someone who knows the house—seems rather rude," says Justin Talerico ...
  B2B Marketing, Landing Pages, Sales, Web Content, Websites
• Avoid Back Alleys at All Cost
  "Imagine if a customer in one of your stores asked a rep where to find a particular product and that rep directed [her] to a door that led to the ...
  Customer Experience, Email Marketing, Landing Pages
• Are You Drippy or Loopy?
  Although B2B marketers may use the terms drip marketing and closed-loop marketing interchangeably, they are actually two distinctly different approaches to lead nurturing, says Maria Pergolino in a recent post ...
  B2B Marketing, Collaboration, Email, Landing Pages, Lead Nurturing, Personalization
• Beware the Two-Edged Sword
  "The [customer-relationship] sword has two edges," warns Jim Novo in a recent post at Marketing Productivity Blog. According to Novo, relationship marketing creates higher expectations in customers who engage: "If ...
  Copywriting, Customer Behavior, Customer Engagement, Customer Relationships, Landing Pages