-
Five Critical Elements in a Successful PPC Campaign
"PPC campaigns can be a costly game when they aren't well-planned and wisely implemented," writes Charles Dearing in a guest post at Brandignity. "So, don't waste your time and money ...
-
The Seven Elements of a Great Lead Gen Landing Page
What's the key to crafting a B2B landing page that grabs attention—and loads of leads? It needs to be well-written, and offer real value to visitors. It needs to be ...
-
Four Tips for the Perfect PPC Landing Page
Five years ago, Joel Chudleigh's team managed to boost a client's online conversion rate by 11% over a six-week period.
"After seeing those results it is fair to say that I ...
-
How to Pin With Purpose on Pinterest
Visual content is crazy-hot these days, and the hottest place for sharing it is Pinterest. Traffic to the virtual pinboard site has shot up exponentially in the past year.
But ...
-
Getting Customers to Talk About Your Product BEFORE They Get It
"One can hardly deny that online testimonials are valuable, but those generally come after the sale," writes Kimberly Smith at MarketingProfs. "What if you could start that engine earlier by ...
-
Three Key Changes to Facebook's Brand Timeline Pages
In February, Facebook launched its updated Brand Timeline pages, which include better opportunities for customizing a brand page, among other features. Wildfire Interactive CEO Victoria Ransom has detailed six things ...
-
How to Build Your Email List With a Sweepstakes Competition
"Even seasoned email marketers who follow best practices for email list development, relevancy, and deliverability still lose about one-third of their subscribers annually due to bounces, unsubscribes, and spam complaints," ...
-
Four Ways to Eliminate Friction at Your Landing Page
"Go to this website, click that link, call this number, fill out that form," writes Lary Stucker at FreshClicks.
"Anytime you ask people to do something, you are creating a ...
-
Five Ways to Optimize Email Campaigns for Better Link Reports
Reporting on click-throughs is an important way of determining how engaged your audience is, notes Andy Shore in an article at MarketingProfs. However, "a lot of email marketers throw around ...
-
Content Marketing Isn't One-Size-Fits-All
Different customers shop for products and services in different ways—even when they're looking for the same thing. And that's why your lead-generation efforts should address various buyer personas. "A buyer ...
-
Pageviews Down, Viewers Up!
"A client called me, concerned because their analytics data showed a drop in pageviews," writes Ian Lurie at Conversation Marketing. "[They] were dropping steeply, even as their rankings and traffic ...
-
Gotta Have It: Web Registration Form
Now that you have your marketing-automation system in place, is it really necessary to use those sorry Web registration forms when collecting leads? After all, you already know who these ...
-
Careful How You Land That Thing
When it comes to your search ad's landing page—the page that captures the imagination and clicks of your potential customers—you can't be too careful. So warns Jared Spool in a ...
-
The Free-Trial Backfire
It's become standard fare for software vendors to offer free trials to their prospects when they land on Web pages via search or pay-per-click (PPC) advertising. This approach makes sense, ...
-
Short, Sweet and Digging for Gold
The purpose of a pay-per-click (PPC) ad, says Nick Usborne, is "to match a thought in a reader's mind and then move that person forward to your landing page with ...
-
Hey! Is This a Bait-and-Switch?
In a post at the FutureNow blog, Bryan Eisenberg recalls an email from Nikon that caught his attention with the subject line "My Picturetown—20GB for just a few cents a ...
-
Think of It as Home Improvement
"Sending guests into your house through the front door—with no previous knowledge of your floor plan, and no escort from someone who knows the house—seems rather rude," says Justin Talerico ...
-
Avoid Back Alleys at All Cost
"Imagine if a customer in one of your stores asked a rep where to find a particular product and that rep directed [her] to a door that led to the ...
-
Are You Drippy or Loopy?
Although B2B marketers may use the terms drip marketing and closed-loop marketing interchangeably, they are actually two distinctly different approaches to lead nurturing, says Maria Pergolino in a recent post ...
-
Beware the Two-Edged Sword
"The [customer-relationship] sword has two edges," warns Jim Novo in a recent post at Marketing Productivity Blog. According to Novo, relationship marketing creates higher expectations in customers who engage: "If ...
MarketingProfs uses single