Management

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• I Just Want to Say Thank You
  Retailers know that offering customers a little something extra with their purchases is always a crowd-pleaser. Unexpected better deal, happy customer. Now comes research that digs a bit deeper into ...
  Customer Behavior, Customer Evangelists, Management
• Are You Paranoid Enough?
  As the economy shows signs of an upturn, it may be OK to breathe a slight sigh of relief. But only a slight one. This story from the past will ...
  Management, Marketing Smarter, Recession
• Don't Jerk Me Around
  If we asked you to describe the jerk in your office, we'd probably get an earful. Maybe it's a colleague, a boss or even the CEO. Perhaps we put up ...
  Humor, Management, Marketing Inspiration
• 'Fine' Might Not Mean 'Fine'
  Ask the typical teenager how his day went and you'll probably get a vague response like "Fine," or "Okay." Follow up with a specific question about a science test, however, ...
  Management, Marketing Tips, Small Business
• Mary, Mary Quite Contrary
  When we have great ideas, we naturally gravitate to opinions that support their validity. But in a post at his blog, Dave Fleet says it's just as important to identify ...
  Creativity, Management, Small Business
• When Silence Speaks Volumes
  Finding the right people for your marketing team can be a challenge, especially when you check references and find that former employers are guarded in their comments. "[I]f a candidate ...
  Creativity, Management, Small Business
• Take This Plan and Shove It!
  "Lately," says Ken Magill in a post at DIRECT, "I regularly get messages from frustrated email managers whose bosses are trying to prod them into doing something self-destructive." It seems ...
  CAN-SPAM, Email Marketing, Management, Marketing Smarter
• Fake It at Your Own Risk
  Let's say you visit a site like Yelp.com and discover scathingly negative reviews of your product or service. Making matters worse, only a few of your happy customers have balanced ...
  Customer Experience, Customer Satisfaction, Management, Small Business, Testimonials
• Keep Your WOM Roots Healthy
  The dreaded phrase "word-of-mouth" keeps a lot of company execs awake at night. It's that feeling of helplessness: How can any company apply quality assurance to something that is so ...
  Customer Behavior, Customer-Centric, Customer Experience, Management, Word-of-Mouth
• The Foolishness of Fencing in Facebook
  In a post at the Acidlabs blog, Stephen Collins points to the results of a recent survey that found a whopping 55 percent of Australian employers blocked workplace access to ...
  Creativity, Facebook, Management, Small Business, Social Networking
• Tell It Like It Is
  We can't escape bad news—story after story about layoffs, closures and falling profits. It's only natural that employees are worried about the safety of their jobs. "Am I next?" they undoubtedly ...
  Collaboration, Management, Marketing Smarter, Measurement, Recession
• Join the Pep Squad
  As we continue to feel the adverse effects of a global recession, it's only natural to feel a sense of defeat. "Giving up the ghost is a real option," says ...
  Creativity, Economic Crisis, Management, Marketing Smarter, Small Business
• Cut Back, but Don't Cancel
  In a post at Harvard Business Online, John Baldoni worries about the impact budgetary cutbacks will have on corporate meetings this winter. "I hear from colleagues in the communication business ...
  Economic Crisis, Management, Small Business
• Riding Shotgun
  "Initially, I wanted to be the CEO because I wanted to make the decisions," says John Edwardson, CEO of CDW, in a video on ChicagoBusiness.com. "And one of the lessons ...
  Management, Marketing Inspiration
• Managing Millennials
  "Millennials may have built a house in Indonesia for Habitat Humanity or the like," says Lynne Lancaster in a BNet video posted to the Viaspire blog. "But they know ...
  Management, Marketing Inspiration
• No C Left Behind
  A new whitepaper from ExactTarget—cheekily titled No Executive Left Behind—argues in its subtitle that there are 10 things your C-Suite must know about email. "You cannot assume that your C-Suite ...
  Email Marketing, Management
• You've Been Punk'd ... and Wiki'd
  When Ann Handley waxed philosophical on the subject practical jokes in a post at Annarchy, her readers filled the comment section with stories of their own favorite stunts. Most were ...
  Creativity, Management, Marketing Inspiration
• Shut Up and Listen. Please.
  "Most people are not very good listeners," write Don and Sheryl Grimme in The New Manager's Toolkit. The reason, the say, is that we spend our days juggling personal and ...
  Management, Small Business
• Take the Drama Offline
  In a video from BNET, Edward Muzio of Group Harmonics explains how email conversations can start unnecessary fights. "It happens all the time," he says. "It starts out as a ...
  Management, Marketing Inspiration
• Hands Off!
  OK. This one is for the sales managers. Grab a cup of coffee, and take a minute for a quick quiz. Daniel Sitter at the Idea Sellers blog has come ...
  B2B Marketing, Management, Sales