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Three Keyword Pitfalls Sure to Kill Your SEO Efforts
"Doing keyword research is like being a detective: you're always searching for those tiny but valuable clues that decide the fate and future of a case you are handling," writes ...
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Reaching Your Goal With Objectives
"Many companies have essentially the same overarching goals: increase sales, decrease operating costs, and reduce churn," writes Brett Johnson at MarketingProfs. "All of those goals result in growing a company's ...
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Three Ways to Augment the Effectiveness of Your B2B Content Marketing
In an age when prospects and clients want product and service information right here right now, B2B marketers have increasingly embraced content marketing to deliver it.
According to MarketingProfs' latest study, ...
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Four Tips for Promoting Content Marketing to the C-Suite
"You know content marketing can do big things for your brand," writes Corey O'Loughlin at MarketingProfs' Daily Fix blog. "The only problem is: The powers that be may not know ...
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Three Tips for One-to-One Marketing
"[H]ow many of us do one-to-one marketing?" asks Elaine Fogel at MarketingProfs. "I don't mean sending out personalized mass communication. I mean marketing to one person at a time." It ...
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Keys to Successful Social Media Monitoring in 2011
We recently offered tips for checking out your business rivals through social media monitoring. But what exactly is the state of the customer-monitoring art in 2011?
Lucky for us, monitoring ...
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Three Tips for Monitoring Your Competitors on Social Media
Marketers the world over are using social media not only to connect with customers and prospects, but also to see how well their competition is doing. As the wired social world ...
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B2B Marketing Trends and Tactics to Consider for 2011
As 2010 draws to a close, B2B teams are sharing what they've learned from the year's challenges, and forging tactics for 2011.
What lessons have we learned from the struggle that ...
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Track the Pulse of Top iPhone and iPad Apps
One of the most frustrating things about the iTunes store is its unintuitive search function. That's why folks have invented new apps like AppsFire for iPhone. It's an application that ...
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Don't Commission Market Research Without an Action Plan
It's a given that market research will come in all shapes and sizes. "We see custom research that reaches into the six figures in cost," writes Mike Sweeney at the ...
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Make Them Want to Talk About You
"If you're only focused on designing your marketing content to make an isolated connection with a specific persona, you're not stretching your content strategy far enough," warns Ardath Albee in ...
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Let's Go Steady
"The problem with market research is that, while it can generate some pretty actionable insights, it's expensive," says Josh Bernoff at the Groundswell blog. "If you do surveys, it's always ...
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Window-shopping, Parisian-style
Get this: 8 in 10 smartphone users say they have trouble accessing content from their handhelds. What's more, they swear they'd spend at least $9 more per month on purchases if ...
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Free Shipping!
Free shipping offers can cost your company a bundle, but they may produce ROI that makes them worth the expenditure. As you explore your options, you will probably be interested ...
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Shake It Up, Baby
Based on the premise that data's no fun (and no use!) without insight, BrandZ has launched BrandZ 100, an iPhone app that takes its annual Top 100 Brands Report and ...
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Glamp It Up
Warren Katz uses a post at the Elephant Bites blog to discuss the recession-driven microtrend of "glamping"—a freshly coined portmanteau for glamorous camping. In essence, its proponents want the low-budget ...
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Getting Hot, Hot, Hotter
Does the URL to your Web page sizzle? In a recent Bloggapedia post, online marketer Bill Hartzer reports on the Alexa Toolbar's popular Alexa Hot URLs list. According to Hartzer, ...
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Just Show Me What You Want
When you have products or services that customers don't buy on a regular basis—for instance, big-screen televisions or luxury excursions on the Orient Express—targeted email offers based on previous purchases ...
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Make This List, and Check It Twice
If you sell products to consumers, the year-end holidays are a make-or-break big deal. So, making sure online buyers find you easily and happily by planning your search strategy ahead ...
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Wow, They Go on Forever!
Last week, we explored how merchants offering fewer product selections this holiday season may want to stress the quality of their selections to keep customers interested.
Now comes interesting ...
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