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• Three Keyword Pitfalls Sure to Kill Your SEO Efforts
  "Doing keyword research is like being a detective: you're always searching for those tiny but valuable clues that decide the fate and future of a case you are handling," writes ...
  Keywords, Market Research, Search Engine Marketing, SEO, Targeting
• Reaching Your Goal With Objectives
  "Many companies have essentially the same overarching goals: increase sales, decrease operating costs, and reduce churn," writes Brett Johnson at MarketingProfs. "All of those goals result in growing a company's ...
  Market Research, Marketing Smarter, Marketing Strategy
• Three Ways to Augment the Effectiveness of Your B2B Content Marketing
  In an age when prospects and clients want product and service information right here right now, B2B marketers have increasingly embraced content marketing to deliver it. According to MarketingProfs' latest study, ...
  B2B Marketing, Content, Content Marketing, Market Research
• Four Tips for Promoting Content Marketing to the C-Suite
  "You know content marketing can do big things for your brand," writes Corey O'Loughlin at MarketingProfs' Daily Fix blog. "The only problem is: The powers that be may not know ...
  Branding, Content Marketing, Market Research, SEO
• Three Tips for One-to-One Marketing
  "[H]ow many of us do one-to-one marketing?" asks Elaine Fogel at MarketingProfs. "I don't mean sending out personalized mass communication. I mean marketing to one person at a time." It ...
  Market Research, Social Media, Social Networking, Targeting
• Keys to Successful Social Media Monitoring in 2011
  We recently offered tips for checking out your business rivals through social media monitoring. But what exactly is the state of the customer-monitoring art in 2011?  Lucky for us, monitoring ...
  Customer Relationships, Market Research, Marketing Tips, Social Media
• Three Tips for Monitoring Your Competitors on Social Media
  Marketers the world over are using social media not only to connect with customers and prospects, but also to see how well their competition is doing. As the wired social world ...
  LinkedIn, Market Research, Marketing Tips, Social Media
• B2B Marketing Trends and Tactics to Consider for 2011
  As 2010 draws to a close, B2B teams are sharing what they've learned from the year's challenges, and forging tactics for 2011. What lessons have we learned from the struggle that ...
  B2B Marketing, Lead Generation, Market Research, Sales
• Track the Pulse of Top iPhone and iPad Apps
  One of the most frustrating things about the iTunes store is its unintuitive search function. That's why folks have invented new apps like AppsFire for iPhone. It's an application that ...
  Keywords, Market Research, Mobile Marketing
• Don't Commission Market Research Without an Action Plan
  It's a given that market research will come in all shapes and sizes. "We see custom research that reaches into the six figures in cost," writes Mike Sweeney at the ...
  Market Research, Marketing Analytics, Marketing Strategy, ROI
• Make Them Want to Talk About You
  "If you're only focused on designing your marketing content to make an isolated connection with a specific persona, you're not stretching your content strategy far enough," warns Ardath Albee in ...
  B2B Marketing, Customer Engagement, Market Research, Sales
• Let's Go Steady
  "The problem with market research is that, while it can generate some pretty actionable insights, it's expensive," says Josh Bernoff at the Groundswell blog. "If you do surveys, it's always ...
  Customer Relationships, Market Research, Marketing Analytics
• Window-shopping, Parisian-style
  Get this: 8 in 10 smartphone users say they have trouble accessing content from their handhelds. What's more, they swear they'd spend at least $9 more per month on purchases if ...
  Market Research, Mobile Marketing, Smartphones
• Free Shipping!
  Free shipping offers can cost your company a bundle, but they may produce ROI that makes them worth the expenditure. As you explore your options, you will probably be interested ...
  Market Research, Marketing Analytics, White Papers
• Shake It Up, Baby
  Based on the premise that data's no fun (and no use!) without insight, BrandZ has launched BrandZ 100, an iPhone app that takes its annual Top 100 Brands Report and ...
  Creativity, Market Research, Mobile Marketing, Smartphones
• Glamp It Up
  Warren Katz uses a post at the Elephant Bites blog to discuss the recession-driven microtrend of "glamping"—a freshly coined portmanteau for glamorous camping. In essence, its proponents want the low-budget ...
  Market Research, Marketing Smarter, Recession
• Getting Hot, Hot, Hotter
  Does the URL to your Web page sizzle? In a recent Bloggapedia post, online marketer Bill Hartzer reports on the Alexa Toolbar's popular Alexa Hot URLs list. According to Hartzer, ...
  Market Research, PPC Campaigns, Search Engine Marketing, Website Design
• Just Show Me What You Want
  When you have products or services that customers don't buy on a regular basis—for instance, big-screen televisions or luxury excursions on the Orient Express—targeted email offers based on previous purchases ...
  Email Marketing, Market Research, Targeting
• Make This List, and Check It Twice
  If you sell products to consumers, the year-end holidays are a make-or-break big deal. So, making sure online buyers find you easily and happily by planning your search strategy ahead ...
  Keywords, Market Research, PPC Campaigns, Search Engine Marketing, Targeting, Web Content
• Wow, They Go on Forever!
  Last week, we explored how merchants offering fewer product selections this holiday season may want to stress the quality of their selections to keep customers interested. Now comes interesting ...
  Creativity, Customer Behavior, Market Research