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The Chart to the Rescue
When gas prices spiraled toward the stratosphere, car-rental companies saw a distinct change in their customers' reservations strategies. Chris Payne, Dollar Thrifty's senior manager of corporate communications, offered this explanation ...
Creativity, Economic Crisis, Marketing Inspiration, Marketing Smarter
Get Sober
When you have a great idea—a true light-bulb moment—you don't want to be bothered with pesky marketing research that tells you it won't work. "People who really, really want to ...
Market Research, Marketing Smarter, Small Business

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