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How Universities Promote Themselves: Three Tips for Marketers
This summer, Tom Pick sat in on a number of universities' "sales pitches" to prospective students and their families. As he listened, he began to draw parallels with B2B sales.
"One ...
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How to Market to Gen-Y
"Many companies are stressed out about marketing to Generation-Y, those born between 1982 and 1993," writes Tim Hare at MarketingProfs.
And with a good reason: "I'm sure you've heard about how ...
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Three Questions Your B2B's 'Story' Must Answer
No B2B company can achieve a leadership position without a thought-provoking point of view. "Customers buy into the story before they buy the solution," writes Robert M. Wright at MarketingProfs. ...
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Is Downsizing the Best Way to Grow Your Business?
Businesses grow in a number of ways. You might expand your product line, hire new employees, or attract new customers. "Growth in any of those areas can result in bottom-line ...
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Content Marketing Lessons From The Daily Show
The Daily Show had been on TV for three years before audiences took notice. Back in 1999, when the show first aired, its inconsistent format and lack of focus all ...
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An Argument Against the Usefulness of QR Codes
We've been talking about QR codes—those slightly out-of-focus, black-and-white squares—for several years now. "Conceptually, this is neat," writes Alexis Madrigal at The Atlantic. "People who are looking at paper but ...
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Reaching Your Goal With Objectives
"Many companies have essentially the same overarching goals: increase sales, decrease operating costs, and reduce churn," writes Brett Johnson at MarketingProfs. "All of those goals result in growing a company's ...
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Is Your Business Strategy 2012-Ready? Take the Test.
In today's volatile marketplace, it's tough to feel confident that your business strategy is up-to-the-minute and cutting-edge.
Here's one way to put it to the test. Writing at the McKinsey Quarterly, ...
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Social Media Trends With Benefits in 2012
The integration of social media and business has come of age: 38% of CEOs now label it a high priority, and 57% of businesses plan to hike their social media ...
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A Bold B2B Sales Strategy That Just Might Get Results
In an article at Sales 2.0, Jill Konrath answers the question all B2B sales people ask themselves when heading out to meet with prospects: "What will make them say, Yes, ...
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Four Tips for Mobile Email Design
"Designing emails that look great no matter where they're read can be quite the challenge," writes Justine Jordan at the Litmus blog. "As more people read email on mobile devices, ...
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Five Rules for Your New Company's Playbook
You're ready to strike out on your own and start a small business. But before you do, you need to create a detailed playbook. "I think of a business plan ...
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Don't Let Google+ Catch You by Surprise
This summer, Google+ cannonballed into the middle of the social networking pool. Whether it's the next big thing is still open to debate—but here's why Google+ matters to you: "Someone ...
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Three Lead Nurturing Email Tips From MarketingProfs
If you sell a B2B product or service, your email strategy should include plenty of nurture. "A great lead nurturing program can have a dramatic impact on an organization's bottom ...
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Overcoming the Small Business Inferiority Complex
"Anyone who has worked in or run a small business has felt the ugly sting of an inferiority complex to their larger rivals at some point," writes Rohit Bhargava at ...
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Your 12-Point Skeleton for Social Strategy Preparation
Channel V Media has produced a snappy little e-book for companies mapping a social media plan. It's more than just hierarchy and bureaucracy that are making it difficult for marketers ...
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Beware of Shiny Marketing Toys
Many marketers can't resist a shiny toy. Whether pay-per-click in the mid 1990s, Web 2.0 in the early 2000s or mobile marketing in the late 2000s, we want it—and we ...
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How to Build Marketing Content Around B2B Buying Triggers
There are lots of ways to build your B2B content-marketing strategy. You can write to different buyer types, target stages of a buyer's journey—the list goes on.
"We've seen all of ...
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Are You Getting Twitter Right?
"Building a brand through social strategies doesn't happen overnight," writes Maria Pergolino at Marketo's blog, "it requires a sustained commitment using effective strategies for engagement and relationship building." Even as ...
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Make Better Sense of the Social Landscape: A Quick Reference
You've heard it said that if you're gonna take the leap into social media, you should go in armed with a strategy—or at least an idea of what you want ...
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