Mobile Marketing

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• Five Ways to Optimize Email for Mobile
  A note to our readers: MarketingProfs has decided to cease publication of the Get to the Po!nt (GTTP) newsletters, and this issue of the Email Marketing GTTP is the last you'll be receiving. ...
  Content, Email Campaigns, Email Subject Lines, Mobile Marketing, Smartphones
• Captivating Digital Moms: Four Apps They Love
  Moms are among the most connected demographics in social: more than 54% own smartphones, 75% use Facebook; and 5 million visit Pinterest daily. Their purchasing decisions affect entire households and ...
  Customer Engagement, Digital Marketing, Mobile Marketing, Social Media
• Five Social Lessons for Small Business From Big Business
  Social may democratize the marketing landscape, but big businesses still have the upper hand in terms of best-practices, simply because they have more resources to devote to new media. What's ...
  Content Marketing, Customer-Centric, Mobile Marketing, Social Media
• Four Tips for Using Instagram for Business
  Who would've guessed a few photo filters and instant sharing capabilities would produce a social hit? Instagram, that's who! The image-based social network, available on iPhone and Android smartphones, boasts more than ...
  Instagram, Interactive Marketing, Mobile Marketing, Smartphones, Social Media
• Tune Up Your App: Five Questions to Ask
  So, how's that app working for you? Is it binding users to your company, building brand equity, and providing high "exit barriers" for customers? That's what the big-time successful apps ...
  Content, Mobile Marketing, Smartphones
• Five Tips for Using Your iPad on Sales Calls
  These days, B2B sales teams are carrying their product demos, order forms, cool presentations—you name it—with them in handy tablet form. And the tablet of choice is often the iPad. Dealmaker ...
  Consumer Electronics, Mobile Marketing, Sales, Technology
• Four Mobile Email Myths You Need to Bust Right Now
  "With the increase in smartphone adoption, there's been a lot of talk lately about mobile email," writes Anthony Schneider of Mass Transmit. "Some of it is brilliant. Some of it's ...
  Email, Metrics, Mobile Marketing, Smartphones
• An Argument Against the Usefulness of QR Codes
  We've been talking about QR codes—those slightly out-of-focus, black-and-white squares—for several years now. "Conceptually, this is neat," writes Alexis Madrigal at The Atlantic. "People who are looking at paper but ...
  Content, Keywords, Marketing Strategy, Mobile Marketing
• Five Tips for Mobilizing LinkedIn Mobile for Social
  These days, 11% of traffic to LinkedIn comes from mobile pageviews. That figure is expected to grow as smartphone browsing becomes the easiest way for users—particularly professionals—to hit the 'net ...
  LinkedIn, Mobile Marketing, Smartphones, Social Media, Social Networking
• Five Android Apps to Make Your B2B Sales Life Easier
  On-the-go B2B salespeople are always looking for ways to make their lives easier—and apps really can help. Here are a few Android apps that folks are buzzing about. Writing at the ...
  B2B Marketing, Consumer Electronics, Mobile Marketing, Sales
• Three iPad Apps to Help B2B Sales Teams on the Go
  The Sales Executive Council recently polled its members on their picks for must-have iPad apps for sales teams. "Given the volume of app options ... it is important to find ...
  B2B Marketing, Consumer Electronics, Mobile Marketing, Sales
• Five Internet Trends to Factor Into Your 2012 Business Plan
  In a post at the B2B Marketing Insider blog, Michael Brenner reports on the latest prognostications of analyst Mary Meeker. "Mary has been nailing it each year with her analysis ...
  Customer Engagement, Digital Theory, Marketing Plans, Mobile Marketing
• Four Tips for Mobile Email Design
  "Designing emails that look great no matter where they're read can be quite the challenge," writes Justine Jordan at the Litmus blog. "As more people read email on mobile devices, ...
  Email Marketing, Marketing Strategy, Marketing Tips, Mobile Marketing
• Four Tips for Mobile SEO
  "Despite some predictions that mobile SEO will be of negligible importance, mobile search has grown 5x in the past 5 years—far outpacing PC searches—and the growth is only set to ...
  Keywords, Marketing Tips, Mobile Marketing, SEO
• Three Ways B2B Mobile Apps Can Boost Client Services
  "The B2B app market has been slow to take off, but there is no reason why one, or several, popular apps should not emerge across different vertical markets," writes Gordon ...
  B2B Marketing, Customer Service, Marketing Tips, Mobile Marketing
• Six Crucial Factors of Mobile App Development
  Building a mobile application means winning more traction for your efforts: You can be with users all the time! But often, developers and execs might not quite "see" your great ...
  Marketing Tips, Mobile Marketing, Social Media
• Three Ways to Adapt Your Email Communications to Changing Times
  "Email marketing is thriving—especially for businesses who can adapt it to the changing world," writes Veronica Maria Jarski at the Daily Fix blog. In her post, she gives a sneak-peek ...
  Email Marketing, Marketing Tips, Mobile Marketing, Social Networking
• Who Is Scanning QR Codes? Here's a Quick Update.
  We love a good infographic. They can make vague ideas clear as day. Our pick du jour: The QR Invasion, which tells the latest story of QR codes. You can ...
  Mobile Marketing, Smartphones, Social Media
• Tips for a Smart Mobile Search Strategy
  In a recent Search Agents post, Mary Hayes reports that Forrester Research forecasts "marketing spend on mobile display ads and search will surpass $1 billion in 2011." She advises marketers ...
  Mobile Marketing, Search Engine Marketing, Writing
• Harnessing the Mobile Web: Three Strategy Considerations
  Knotice has produced an elegant whitepaper detailing how you can harness the power of the mobile Web. "Over the next decade, the mobile Web will be a key conduit for ...
  Customer Relationships, Marketing Strategy, Mobile Marketing, Social Media