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Launch Your Own Social Media Contest: Here's Some Help
If you're as big a fan of the Pepsi Refresh Project as we are, it's likely you recognize the power of a well-orchestrated contest to trigger engagement and enthusiasm around ...
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How a Customer Promoted 'Barbie Video Girl' Bigtime
This year, Mattel launched Barbie Video Girl, a $50 version of the beloved blonde that sports a video recording device in her necklace and an LCD screen on her back. ...
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Five Easy Tools for Long-Distance Collaboration
New media's about discovering savvier ways of communicating—not just with your target, but with your team as well. After all, the closer you collaborate, the better equipped you are to produce winning ...
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Tips From 'The Office' on Social-Media Customer Engagement
The hit TV sitcom The Office has extended its brand reach and consumer appeal through clever uses of social media. "Although there are only around 23 episodes [per year] ... ...
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Five Ways to Win Customers With Augmented Reality
You know you could benefit by adding one or another new technology to your branding efforts, but how exactly? Well, it helps to look at existing examples of the latest cool ...
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Flipboard for iPad: How to Use It
With all the gizmos, apps, real-time updates and life-changing articles strewn in your path, nothing's more complicated than sorting through and finding time for everything you want to read.
Tougher still ...
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Unify Your Online Image: Present All Your Social Links at One Site
When you think about it, the time you put into social media is an investment in your professional reputation: You're building (or cultivating) relationships, sharing knowledge, and providing opinions on ...
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Partner With Peers for Profit
More and more tech vendors are incorporating technology and service specializations into their channel programs, promising stronger partner benefits—provided specific training and business requirements are met. Meanwhile, IT customers are ...
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One More New Way to Take Your Business Mobile
In less than five years, more than 50 percent of users at any given time will be accessing the Internet from a mobile device, according to Morgan Stanley. Frankly, it feels ...
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Four Ways to Use SlideShare to Boost Your Reach Online
It's the social weapon you just don't hear enough about: SlideShare.
At first glance, it comes across as a mere archive for uploading presentations, but oh—it's so much more than ...
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You Can Calculate the Value of a Customer Tweet
Ever wonder about the true long-range value of a tweet? Now you don't have to guess. Just plug a link, phrase, hashtag or screen name into TweetReach.com to get a ...
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Boost Customer Service With a Little Digital Magic
Ever wanted to share a snowman in springtime, send a love letter to a stranger—or surprise a loyal customer with a gift message?
Get a load of Layar, which puts the ...
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Four Ways to Track the People Yakking About You
Face it: In today's world of blogs and social media, all company content—direct mail, ad copy or even personal correspondence—can become online content on view to millions. So warns Frank ...
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Find Your Glory Story
Remember Foursquare, the mobile game where users check in to gather badges and mayorships at their favorite local spots? If you're not a brick-and-mortar retailer, it's understandably hard to imagine ...
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It's a Virtual Love Shack!
In March, Facebook hosted 484 million unique visitors worldwide, up 22 million from February, per comScore. On average, people log in 11 times a month, meaning a big pile of ...
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A Map to Build a Dream On
Researcher Christophe Aguiton of Orange, a mobile carrier in France, praised the merits of maps in a recent speech: "They are practical things. But at the same time, a map ...
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Social Marketing Ahead of the Curve
Advances in social technologies continue to add complexity and risk to the decisions marketers make every day. Wherever you find yourself along the adoption curve, "be deliberate in your adoption ...
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Now There's an Owl for That
Sweet news, hardcore Twitter users! Hootsuite—the Twitter management tool developed with marketers in mind—just released an app for the iPhone. That means you can now access the handy features of Hootsuite ...
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Time for Tea and Tweets
Remember when we told you about Twitcam, the service that lets you stream live video via Twitter? This is kind of like that, but with more oomph and less lag.
Say ...
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Showcase Your Brand App-titude
Ever wish you could take your favorite Web strategist with you wherever you roam? Well, sure enough, now you can. App developer MotherApp brings you the Web Strategy iPhone App, which ...
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