-
Seven Ways to 'Gamify' Your Online Marketing Outreach
We've talked up a storm about "gamification," and here's why:
As ShuffleBrain CEO Amy Kim says, "gamers are everywhere; everyone's a gamer." And the best way to engage these fun ...
-
What Can Your Referral Program Learn From Roku?
"Plenty of companies have referral programs," writes Kimberly Smith, "but how many can say theirs converts at about three times the rate of other online marketing campaigns and brings in ...
-
How to Fight Offline Decisions That Can Hurt SEO Strategies
Everyone in marketing "has an opinion about how a website should look, function and complement offline marketing campaigns," says a post at the Resource Nation blog attributed to Geoff Kenyon, ...
-
An Easy Way to Manage Multiple Social Media Accounts
If you've been shoehorned, by choice or necessity, into the role of a social community manager, your fingers must ache. It's not easy navigating a multiplicity of social media accounts for ...
-
Caution: This Could Be a Trap
The best that most B2B companies achieve with their online marketing programs is "average performance through a favorite tactic and/or advertising partner," states Ben Hanna in a post at the ...
-
Bored to Death
If it's late at night and you can't get to sleep, try reading this tag line—it just might work better than a sleeping pill: "Combining the strategy, business processes, implementation, ...
-
Tapping the Potential of Online Demos
An online demo is a powerful tool that can connect your prospects with your software in minutes, showcasing a full array of features and helping you drive home the value ...
-
Fear Not, Numerophobics
Speculate all you want about how successful an online marketing campaign has been. But once someone brings hard data to the table, all bets are off: The answers are plain ...
-
Don't Rev the Search Engines Yet
As more and more customers use the Internet to research purchases, you might assume that any online marketing strategy requires a significant level of search engine optimization (SEO). But if ...
-
Attitude Adjustment: Proactive vs. Reactive Marketing
No doubt about it: marketing and selling even the best of solutions in a bad economy is a hard job. On the sales front, cycles are longer, it's tougher to ...
-
In Content (and Google) We Trust
Welcome to the inaugural issue of the High-Tech Marketing & Sales Get to the Po!nt newsletter from MarketingProfs. This once-a-week guide is specifically intended for marketing and sales staff in the high-tech ...
-
Speed Racer Eats FedEx's Dust
When using DVRs to watch television, we've gotten used to zipping through commercial breaks. We've been also spoiled by limited interruptions at online services like Hulu, where ads rarely last ...
-
Stream a Little Stream of Me
Email remains one of the least-expensive and highest-converting online marketing techniques out there, but few would argue it isn't past-due for a trendy facelift. Thankfully for the intrepid marketer, there ...
-
No Downturn in Flatland
Empty aisles. Echoing footsteps. Silence where there used to be chatter. Real-world retail is clearly suffering. And now new research suggests that if bricks-and-mortar merchants want to ...
-
I Make the Decisions Around Here
Oh, the dreaded negative customer review: shoppers love to read it, and marketers live in fear of it. Marketing teams across the land have been trying to develop strategies for ...
-
Turning Digital into Gold
While attending MarketingProfs' Digital Marketing Mixer in Scottsdale, Karen Talavera finally understood the importance of mixing various sorts of online marketing together. Take email and social media: Each is a ...
-
Free Firefighting Tools
When it comes to your company's reputation, what the Internet giveth, it can also taketh away. The benefits of good online buzz can diminish in the space of hours or ...
-
You Belong in Pictures, Baby
"In 2007, 9 million digital picture frames were sold, about 1 million of them Wi Fi-enabled," writes Katy Bachman in an article for Brandweek. "By 2010, that's expected to jump ...
-
Nah, That's Not Just an Ad. Is It?
You learned in school that there's no such thing as a free lunch. But as cable TV's popularity wanes against the force of the almighty Internet, it looks like "free ...
-
Go With the New Kids on the Block
Brandon Leibowitz is a fan of the new kids on the block when it comes to Web directories. He says there are lots of benefits to advertising with unestablished directories. ...
MarketingProfs uses single