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Four Email Marketing Trends That Remain Strong
If you've been an email marketer for awhile, you know how swiftly the landscape can change and evolve: What worked in 2011 won't necessarily work in 2012.
Scary thought, yes. But ...
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How to Avoid Four Deadly Email Program Sins
"There are a lot of things that can go wrong with email marketing—broken links, typos, unoptimized images—the list goes on," writes Magdalena Georgieva at the HubSpot blog. But on the ...
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Do Your Product Suggestions Delight or Alienate Subscribers?
We all know purchase confirmations are a great place to suggest complementary products and generate additional sales. But how well does your system work? In a post at the Bronto ...
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Three Tips for a Pitch-Perfect Pitch
"Journalists are bombarded with pitches every day, all day long," writes Mary Reed at MarketingProfs. "The pitches arrive via phone, fax, email, and even social media sites. Because of the ...
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Three Ways to Avoid Email Marketing Oblivion
Are you enduring a steady decline in clickthrough rates? Having more difficulty proving ROI? Or seeing unsubscribe rates rise while the lifetime of an average opt-in falls? According to Michael ...
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Overcoming the Small Business Inferiority Complex
"Anyone who has worked in or run a small business has felt the ugly sting of an inferiority complex to their larger rivals at some point," writes Rohit Bhargava at ...
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Avoid These Four Personalization Mistakes
"Whether it's a story recommendation on NYTimes.com, song suggestions on Pandora, or search results on Google, online personalization has become ubiquitous, shifting consumer expectations toward anticipating more targeted Web experiences ...
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What You Need to Know About Lead-Nurturing Messages
In a post at Marketing Interactions, Ardath Albee recalls a B2B client who thought her proposed lead-nurturing messages might be too brief. Albee begged to differ.
"[I]nundating prospects with more links ...
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Relationship Advice for Email Marketers
"Today's online marketing world is full of lovely words like engagement and empowerment, communication and conversation, interaction and integration, friends, fans and followers," writes Mark Brownlow at Email Marketing Reports. ...
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Three Tips for Effective Email Personalization
When used improperly, email personalization can go horribly wrong, writes Dutch Hollis at Chief Marketer. "You could, for instance, thank the wrong person for a purchase or misspell a customer's ...
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Four Smart Ways to Trigger ROI
According to Molly Niendorf, some marketers worry that triggered email will look inauthentic to recipients. "Sure, automatic emails have been around long enough that recipients know you're not perched at ...
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Don't Get Linked Out on LinkedIn
LinkedIn is "one heck of a community for getting to know your prospects and customers," writes Ardath Albee at Marketing Interactions. "[But it] can also expose a lack of integrity ...
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Hurry Up or You'll Be Sorry!
Some companies seem addicted to email campaigns that shout breathless, time-sensitive offers. Each week, it seems, they tell subscribers about special deals that simply can't be missed—only to make a similar ...
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This Smells Phishy
As phishers (criminals masquerading as trusted entities to grab usernames, passwords and credit card info) become more sophisticated, and your subscribers become more cautious about online commerce, it's important to ...
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[Your Name Here]
Marketing messages with personalized subject lines usually fail to impress DJ Waldow. "[Most] of those emails use my first name as the 'hook' to get me to open," he writes ...
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Outside the Box, Inside the Pocket
Mobile marketing isn't the unicorn it used to be. Most folks in your demo probably have a real, live phone within immediate reach for most of their waking days. And ...
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Are You Drippy or Loopy?
Although B2B marketers may use the terms drip marketing and closed-loop marketing interchangeably, they are actually two distinctly different approaches to lead nurturing, says Maria Pergolino in a recent post ...
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Don't Become a Frenemy
"Refer-A-Friend campaigns can be tricky territory," says Kristen Gregory in a post at the Bronto blog. "Let's be very clear: just because someone gives you the email address of their ...
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Now Is the Time for Me, Baby!
Good news for those marketers who seek to advertise aggressively and creatively to Baby Boomers: You are right on track! New research is finding that for many Boomers "aging is ...
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The Seven-Second Rule
When subscribers open email messages, you have about seven seconds to answer their most important question: "What's in it for me?" According to Steve Adams, the best way to prove ...
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