Pricing

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• The Importance of 'Free'
  When Kantar Media asked over 2,500 people what encouraged them to purchase more products online, the top two responses had something in common: the word "free." "More than three out ...
  Customer Behavior, Customer Relationships, E-Commerce, Pricing
• Five Reasons Your Advertising Shouldn't Lead With Price
  Especially in this economy, small businesses are tripping over themselves to tell customers about their low, low prices. But in an article at MarketingProfs, Dan Hill argues strenuously against price-leading ...
  Advertising, Marketing Tips, Pricing, Small Business
• How to Battle the Downturn With Foursquare
  "I think Foursquare is a hugely untapped and powerful little tool for small-business marketing," writes Wendy Kenney at the 23Kazoos blog. "Especially if you own a business that requires customers ...
  Pricing, Promotions, Social Media
• How to Get SaaS Pricing Right
  Setting SaaS [software as a service] pricing is an important but daunting task for most early stage start-ups, especially when they don't have a track record. The first task in ...
  High-Tech Marketing, Pricing, Sales
• Don't Let This One Get Away!
  One notable effect of the economic downturn is the marked increase in consumer frugality. Marketers near and far are in hot pursuit of savvy pricing strategies that prod wary customers ...
  Customer Behavior, Marketing Strategy, Pricing
• Worth Every Penny
  Why would anyone drive a BMW or shop at Nordstrom when, for a fraction of the price, they could drive a Volkswagen or shop at JC Penney? "[P]eople make trade-offs ...
  Customer Behavior, Pricing, Small Business
• You Spent How Much on Lunch?
  Prices on the lunch menu at Maloney & Porcelli are typical of restaurants in its segment: You can start with appetizers like the $14 tuna-and-avocado tartare or the $20 crab ...
  Creativity, Humor, Marketing Inspiration, Pricing, Recession
• Fee-Fi-Fo-Fum
  Baggage fees have become nearly ubiquitous in the airline industry, and Southwest has capitalized on passenger hostility to the dreaded surcharge with its playful Bags Fly Free campaign. "Some airlines charge ...
  Customer Behavior, Pricing, Small Business
• Fly a Mile in Their Shoes
  In a recent post at the Church of the Customer Blog, Jackie Huba offers a few quick stats about airline revenues in September '09. First, a couple of positives: Southwest ...
  Advertising, Customer Behavior, Pricing
• Would You Like a Tattoo With That?
  "Hoping to keep its 119 rooms filled," writes Hugo Martín at the Los Angeles Times, "Hotel Erwin on Venice Beach is offering an unusual promotion for its countercultural clientele: an ...
  Pricing, Promotions, Recession
• Monetize This
  "We were looking at all the conferences coming up," says Guy Kawasaki at the beginning of a video from the Revenue Bootcamp conference, "and everything was about social media and ...
  Customer Behavior, Marketing Inspiration, Pricing
• Stand Up to Stand Out
  According to Madison Riley and Brooks Kitchel of Kurt Salmon Associates, retailers often respond to sluggish sales by slashing prices and hoping to beat the competition on value. But there's ...
  Customer Engagement, Marketing Smarter, Pricing, Recession
• Tried-and-True or Just Plain Blah?
  Everywhere we look, ever since we can remember, we see that price ending: .99. But does using this just-below-a-round-number pricing system always produce optimum results for merchants? Might other pricing ...
  Creativity, Customer Behavior, Marketing Tips, Pricing
• Here's Why I'm Worth It
  If you charge a bit more for your product or service, it's more important than ever to tell your customers why you offer a better value than competition that seems ...
  Creativity, Pricing, Small Business
• Get Lost
  June is a hectic month for bike shops, says Seth Godin in a post at his blog. "If you bring your bike in for a tune up, it will cost ...
  Customer Relationships, Customer Service, Pricing, Small Business
• A Fine Mess Caused by the Fine Print
  "I was going to hire a company today to do something fairly simple that would have cost [an advertised] $45," begins a post at the Service Untitled blog. But there ...
  Advertising, Hiring Outside Resources, Pricing, Small Business, Word-of-Mouth
• Take a Deep Breath
  In a post at the iKnowtion blog, Sreekanth Sampathkumaran tells a story about healing his back: though the injury was minor, simple movements became painful. "While searching for relief, instead of ...
  Marketing Analytics, Measurement, Pricing, Recession, Segmentation, Testing
• Pick a Price, Any Price
  When you have customers scrambling to make ends meet, or cutting back on unnecessary expenditures, it might seem foolhardy to let them set prices for your product or service. But ...
  Customer Relationships, Marketing Strategy, Pricing, Recession
• It's OK to Repeat Yourself
  The news is out: consumers are changing their buying—and search—habits. SearchIgnite reports that users are taking longer to make purchase decisions online: the average time between when they click on an ...
  Customer Behavior, E-Commerce, Pricing, Search Engine Marketing, Targeting, Web Analytics
• This Is No Time for Regrets
  "Oh, no! I thought that sale ran through today!" Your customer planned on grabbing a bargain, only to realize she got to your store a day after the sale ended. ...
  Customer Behavior, Marketing Tips, Pricing