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How Coupons Discount Your Brand
"The recession has caused lots of companies to panic," writes Laura Ries at Ries' Pieces. "And when companies panic, they print coupons and throw up sale signs. Look in your ...
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One Thing Most Viral Campaigns Know Up Front
As our recessionary hangover drags on, you're probably thinking of evermore-creative ways to engage customers. But Drew McLellan of the Marketing Minute blog offers this caveat: "As you are crafting ...
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Two Ways to Be Indispensable to Your Customers
"One of the truly jarring dimensions of the Great Recession is the death sentence it has imposed on hundreds of brands, even whole companies, that were once familiar parts of ...
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Four Ways to Maintain Customer Loyalty in a Downturn
"Customer loyalty matters, because selling more to current customers is easier and cheaper than finding and selling to new ones," writes Chintan Bharwada in an article at MarketingProfs. "Loyal customers ...
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Hispanic Marketing Tactics That Work With Savvy Shoppers
American businesses spent $5 billion reaching the Hispanic market in 2008, and for good reason. By 2013, Latinos will control 10 percent—or a staggering $1.4 trillion—of the country's buying power. ...
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Go Shopping: It's a Cool Way to Check Out the Competition
You spend a lot of time ensuring the best-possible experience for every customer purchasing your product or service. You've trained a friendly, knowledgeable staff, and you use customer feedback—both positive ...
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Strategies for Keeping a Positive Outlook
People kept asking consultant Tom Peters how they should cope with the negative effects of the economic downturn. He responded with a free, downloadable list of action points offered at ...
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Tips for Protecting Profits in Down Times
"Saving your budget (and keeping your team employed) in a down economy really boils down to one word: profit," writes Paul Stein in an article at MarketingProfs. "If you're not ...
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How to Keep Your Customer Experience Efforts on Track
There's a good chance your company has responded to the recession with an increased commitment to providing an exceptional customer experience. Such efforts might address systemic issues like "poorly designed ...
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Where's That Lemonade Recipe?
Even in the best of times, most of us would like to pretend a failed project never happened. And when something goes wrong in an economic downturn, there's an even ...
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Do I Really Want to Hear This?
Does your marketing content tell buyers what they want to hear—or only what you want to say? Writing at the Marketing Interactions blog, Ardath Albee reports on a study that ...
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Guaranteed to Make You Smile
"Recently," writes Mark Riffey at the Business is Personal blog, "you've seen a number of major car companies offer to buy your car back if you lose your job—and that's ...
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He Ain't Heavy, He's My Colleague
If the impact of the recession has left your employees battered and bruised, why not make a special point of letting them know how much you value their contributions?
"The effort ...
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Is Success on This Menu?
The next time you dine out, take a close look at the menu—even if you already know what you want to order. The reason? Restaurants have learned a thing or ...
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From Bad to Worse to Good
If you can't figure out where the economy is heading, you're not alone. "News stories bounce from bad to worse to hope to despair, leaving rare moments of optimism and ...
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Get Smart
"Especially in a down economy," writes Barbara Bix in a Pro article at MarketingProfs, "it's important to understand where the opportunities are—and how to capitalize on them." To learn how ...
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Tough Love for Tough Luck
If your company is on life support, don't expect sympathy or gentle encouragement from George Cloutier, the CEO of American Management Services and author of Profits Aren’t Everything, They're the ...
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You're Fired!
"I had a customer who made my blood pressure spike as soon as I heard she was on the phone," writes Scott McKain in a Pro article at the MarketingProfs ...
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I've Got Your Back
"I have a friend in Florida who owns six Subway franchises," writes Barry Densa in an article at MarketingProfs. "He's rolling in dough, whole wheat, and greenbacks." Lucky guy.
But few ...
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I Chat for a Good Cause
The Great Recession has certainly not spared nonprofit organizations. With contributions down an average of nine percent, many charitable organizations have been forced to cut services. Some even face closure.
Fortunately, ...
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