Recession

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• All Together, Now, Brand!
  As the marketplace continues to change and evolve, there's a possibility that you've developed a new vision for your company and a new commitment to your industry. Perhaps, in the ...
  Branding, Collaboration, Recession
• Give 'em What They Want Today!
  "Retailers have complained incessantly about unfair competition from e-commerce stores," writes Mark Riffey at the Business is Personal blog, "but not enough have done something about it." Online shopping is undeniably ...
  Customer Service, E-Commerce, Recession
• May I Make This Annoying for You?
  "I was at my bank earlier this week, making a deposit, when I saw a display for VISA gift cards," recounts Drew McLellan at his Marketing Minute blog. "I needed ...
  Brand Positioning, Customer Relationships, Recession
• Times Have Changed, so Have We
  Happy New Year! It's a brand-new day—especially when it comes to the American consumer. And that may be good or bad news for marketers, depending on the products they sell ...
  Customer Behavior, Customer Loyalty, Recession
• Keep Calm and Carry On
  It's hard to maintain a positive attitude as the recession's negative impact continues to challenge businesses like yours. "The relentless tide of bad news may tempt those in charge to ...
  Management, Marketing Smarter, Recession
• See Me During Office Hours
  During the recession, you've actively adjusted your message to address the needs and concerns of customers and prospects. But have you assuaged the fears of worried employees with similar gusto? If ...
  Creativity, Management, Recession
• At the Crossroads
  You need to fill an open position on your marketing team, and you've lined up interviews for the most promising candidates. But in this economy—with so many people competing for ...
  Career Management, Creativity, Recession
• Bah, Humbug to the Downturn!
  Few companies have been spared the ravages of the recession, but some strategies seem to be working to help small businesses stay afloat. In a recent article at Inc., Elizabeth ...
  Customer Loyalty, Recession, Small Business
• Stop Flaunting That
  "Before the current recession," writes Mark Dolliver in an article at Adweek, "popular wisdom said wealthy people tended to be relatively untouched by the ups and downs of the economy ...
  Advertising, Customer Behavior, Recession
• We Don't Need Another Hero
  "Some of the most popular features in business magazines, in general, and entrepreneurship magazines, in particular, are the success stories—the articles that describe how an entrepreneur or a company achieved ...
  Marketing Inspiration, Marketing Smarter, Recession
• You Spent How Much on Lunch?
  Prices on the lunch menu at Maloney & Porcelli are typical of restaurants in its segment: You can start with appetizers like the $14 tuna-and-avocado tartare or the $20 crab ...
  Creativity, Humor, Marketing Inspiration, Pricing, Recession
• Brother, Can't You Spare the Time?
  Though the recession may be drawing to a close, we are still dealing with the stark reality of very high unemployment rates. Many people have been without work for far ...
  Community, Job Search, Recession
• Glamp It Up
  Warren Katz uses a post at the Elephant Bites blog to discuss the recession-driven microtrend of "glamping"—a freshly coined portmanteau for glamorous camping. In essence, its proponents want the low-budget ...
  Market Research, Marketing Smarter, Recession
• So, the Recession Is a Good Thing?
  While acknowledging the damage this recession has done to the personal and professional lives of so many people, Freddie Laker also argues that our dark economic cloud has brought with ...
  Creativity, Customer Service, Marketing Smarter, Metrics, Recession
• Step Up to the Mic!
  You might think the best time to launch a new product or service is during an economic golden age, when customers are plenty and eager to spend their not-so-hard-earned cash. ...
  Marketing Smarter, Product Marketing, Recession
• Prepare to Face a Brave New World
  When dealing with the fallout from an economic downturn, we may try to find comfort in the idea that everything will go back to normal come the upturn. But what ...
  Branding, Customer Experience, Recession
• Would You Like a Tattoo With That?
  "Hoping to keep its 119 rooms filled," writes Hugo Martín at the Los Angeles Times, "Hotel Erwin on Venice Beach is offering an unusual promotion for its countercultural clientele: an ...
  Pricing, Promotions, Recession
• Are You Paranoid Enough?
  As the economy shows signs of an upturn, it may be OK to breathe a slight sigh of relief. But only a slight one. This story from the past will ...
  Management, Marketing Smarter, Recession
• Daft Punk Plays Here
  It's not just the recession; the digital revolution has wreaked havoc on traditional music retailers, who can rarely match online juggernauts like iTunes or eMusic on price or convenience. "As ...
  Community, Creativity, Customer Engagement, Recession
• Get Out On That Dance Floor!
  "It seems to me that this is the time when marketers should be pushing the envelope, yet it seems like most aren't," says DJ Francis in a post at the ...
  Marketing Smarter, Recession, Social Media