Sales

Topics » Articles » Sales

• Three Tips for Tradeshow Success
  "Many have pronounced tradeshow marketing dead," writes Bob Hebeisen at MarketingProfs. "But with the right strategy, hard work, and flawless execution, tradeshows can still be a productive part of your ...
  Marketing Tips, Sales, Tradeshows/Events
• Three Ways to Adjust Your Sales Approach in a Content-Drenched Marketplace
  We all know it: Content rules in today's digital marketplace. Prospects expect to find information about any product or service that strikes their fancy—in a matter of seconds. As a ...
  B2B Marketing, Content, Sales
• Writing Copy That Closes the Deal on Your Sales Page
  In a guest post at Remarkablogger, Amy Harrison notes the strange tonal shift that happens on the way to a website's sales page: "Whilst your blog content might have the ...
  Copywriting, Sales, Websites
• Three Steps to Choosing the Right Marketing Automation Platform
  Marketing automation systems—and the solutions they promise—can hold a magnetic appeal for B2B marketers. As Liz McLellan describes it at the BtoBlog, "We were going to have fewer but more ...
  B2B Marketing, Marketing Tips, Sales
• How Visa Shifted Its Marketing Focus to Social and Digital Media
  In a CMO Close-Up interview at BtoB Magazine, John Obrecht speaks with Antonio Lucio, global chief marketing, strategy and corporate development officer at Visa. The two discuss how Visa has shifted ...
  B2B Marketing, Digital Marketing, Sales, Social Media
• Signup Forms: More, Not Less, Boosts Results for a B2B Service Provider
  This February, copywriting coach Chris Marlow sent out an email promoting a free webinar. At the webinar signup page, recipients encountered a form that required more than the usual amount ...
  B2B Marketing, Lead Generation, Promotions, Sales
• Four Steps to Creating Valuable B2B Customer Content
  "Would it shock you to learn that 68 percent of customer defections occur because customers perceive 'an attitude of indifference?'" asks Ardath Albee in a recent post at the Marketing ...
  B2B Marketing, Content, Customer Retention, Sales
• Three Ways to Use the iPad as a B2B Sales Tool
  "The iPad 2 is here and Apple apps are hotter than ever," writes Tom Ballew in a post at the B2B Insights Blog. "Now B2B marketers are starting to want ...
  B2B Marketing, Consumer Electronics, Creativity, Lead Generation, Sales
• Six Ways Inbound Marketing Can Deliver Results for B2B Clients
  The digital revolution was a "perfect storm," says B2B marketing veteran Ron Fink in a guest post at HubSpot's Inbound Internet Marketing Blog. Seemingly overnight, marketers began struggling with how ...
  B2B Marketing, Customer Engagement, Sales
• Drip Marketing the Right Way
  "A drip campaign is a series of emails that are sent in a specific order at predefined intervals," writes Liz McInnis at BuyerZone. You might use campaigns to educate, nurture ...
  B2B Marketing, Email Campaigns, Marketing Tips, Sales, Smartphones
• What to Do Today, This Week, This Month to Boost Your Client List
  Did your marketing team slow down a bit during the dark days of January/February? If so, they probably weren't alone. Once peak marketing seasons ebb, "many companies stop their marketing ...
  B2B Marketing, Customer Relationships, Email Marketing, Promotions, Sales
• Five Tips for Turning a B2B Purchase Into a Relationship
  "There is a saying in sales that you should never sell past the sale," writes Jim Logan in a recent post at Saleskick. "In other words, when someone decides to ...
  B2B Marketing, Customer Relationships, Sales
• Three Ways to Transform Your Leads Into Sales
  Does your business spend time and money generating leads that languish neglected in a pipeline? "The industry wide statistic of 70% of leads never receiving effective sales follow-up is astounding," ...
  B2B Marketing, Collaboration, Lead Generation, Sales
• Three In-House Initiatives to Improve B2B Content Marketing
  "Although content marketing is a widespread practice across industries and company sizes, B2B marketers recognize the need to improve the effectiveness of their efforts," Roy Young notes in a recent ...
  B2B Marketing, Content Marketing, Marketing Tips, Sales
• How to Create a B2B Facebook Community
  A while back, we offered a few tips from Karlie Justus on engaging B2B prospects on Twitter. And in a later post at the Social Media B2B blog, Justus turned ...
  B2B Marketing, Facebook, Sales, Social Media, Social Networking
• Four Timely Steps to Nurturing a B2B Relationship
  "You never know where you'll meet your next customer. You could be on a plane, in line for coffee or leaving a meeting with another prospect," says Mary Miller in ...
  B2B Marketing, Lead Nurturing, Marketing Tips, Sales
• Is Your Content Marketing as Effective as You Think?
  "All content is not equal in relevance or usefulness to your prospects," writes Ardath Albee at Marketing Interactions. "The overwhelming amount of content available online generates a lot of clutter ...
  B2B Marketing, Content, Content Marketing, Sales
• How to Generate Leads With Content Syndication
  "In today's economic climate, content syndication is one of the lowest risk lead generation vehicles there is," writes Howard J. Sewell at The Point. "At our agency, the programs we ...
  B2B Marketing, Lead Generation, Marketing Tips, Sales, Thought Leadership
• Three Steps to Getting Big Companies to Buy From You
  "As a seller, when you approach a big company, you are most likely more concerned about your fears than theirs," writes Barbara Weaver Smith in an article at Selling to ...
  B2B Marketing, Marketing Tips, Sales
• Three Ways to Offer Value to Time-Strapped B2B Buyers
  "Let's face it, buying today is different than it used to be," says Ardath Albee in a recent post at the Marketing Interactions blog. Products and solutions are growing in ...
  B2B Marketing, Lead Generation, Marketing Tips, Sales