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Selling to SBOs: Three Points to Remember
So you've set your company's sights on selling to smaller businesses. Sure, they aren't the heavy-hitters, the star accounts, but their loyalty could provide a nice budgetary cushion for your ...
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Is Downsizing the Best Way to Grow Your Business?
Businesses grow in a number of ways. You might expand your product line, hire new employees, or attract new customers. "Growth in any of those areas can result in bottom-line ...
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Four Ways Small Businesses Can Make a Big Email Splash
"Countless small businesses send out countless emails every day," writes Gary Levitt in an article at MarketingProfs.
"If you were to sift through campaigns and results (as I do), the ...
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Are You Ready for the Holidays?
"When the weather is warm, the sun is shining and kids are out of school, I think about … the winter holidays," writes Kelly Glass at the Affinity Express blog. ...
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Overcoming the Small Business Inferiority Complex
"Anyone who has worked in or run a small business has felt the ugly sting of an inferiority complex to their larger rivals at some point," writes Rohit Bhargava at ...
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What Your Company Can Learn from This Parking Garage
"If there's one message I have stressed more than any other over the last few years," writes Bill Taylor at Harvard Business Online, "it is that it is not good ...
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Beware of Shiny Marketing Toys
Many marketers can't resist a shiny toy. Whether pay-per-click in the mid 1990s, Web 2.0 in the early 2000s or mobile marketing in the late 2000s, we want it—and we ...
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How to Enchant Your Customers and Employees
Guy Kawasaki recently spoke with Stephen Denny about his new book, Enchantment, and the themes in its subtitle: The Art of Changing Hearts, Minds and Actions. "As he says, there ...
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How and When to 'Reply All'
The "reply all" button can produce all kinds of headaches—from filling inboxes with unnecessary chatter to damaging a brand's reputation. "Unwitting or careless use of reply all spawns much mischief," ...
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How to Put Your Customers on Hold
In a post at the Neuromarketing blog, Roger Dooley recalls trying to minimize wait times when his company oversaw a small call center. "We knew (from those times when we ...
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Two Content No-Nos for Your Blog
"On one of my recent trips on the Content Revolution Tour with the great Ann Handley of Marketing Profs," writes Becki Dilworth at the Bridgeline blog, "I found myself hanging ...
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How to Create Customer Personas
"Your site has hordes of visitors every day clamoring to check out the vintage comics you sell," writes Veronica Maria Jarski at MarketingProfs Daily Fix. "But what do you know ...
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Three Tips for Making Smart Hires
Successful marketing requires a strong team—whether it's dealing with customers on the front line, writing copy for email campaigns or developing products. "One way to hire smart is to never ...
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Ask Customers What You Don't Do Well
When you spend proverbial blood, sweat and tears building a small business, the last thing you probably want to do is ask customers what you're getting wrong. But it doesn't ...
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Are You Getting Twitter Right?
"Building a brand through social strategies doesn't happen overnight," writes Maria Pergolino at Marketo's blog, "it requires a sustained commitment using effective strategies for engagement and relationship building." Even as ...
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Why Customers Might Want to Pick Up Online Orders at Your Store
Barnes & Noble pioneered the concept of online orders shipped to brick-and-mortar stores for customer pickup. In Marketing by the Numbers, Leland Harden and Bob Heyman present a case study ...
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How to Fire a Bad Customer
When you're trying to hold on to every last customer, you might not realize that some of them are doing your company more harm than good. "One thing most business ...
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Ten Reasons You Shouldn't Ignore Social Media
Plenty of businesses thought social media was a passing fad—something that would dazzle everyone for a brief time and disappear. But as the Facebooks and Twitters show staying power, Christine ...
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Why 'Free' Content Might Cost You Thousands
It was an innocent mistake that had dramatic—and costly—consequences. Employees of Canadian copywriting company Webcopyplus believed that Web images without copyright notices were in the public domain. And, operating on ...
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When Z Comes Before A
You probably haven't given much thought to alphabetical order since you said "present" as your high school teacher took attendance each morning. But in a post at the Neuromarketing blog, ...
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