Social Networking

Topics » Articles » Social Networking

• Three Creative Ways to Boost Response on Facebook
  As we mentioned last time, B2B marketers are becoming more socially adept. As a result, tips continue to emerge about what's working best to engage users at the major social ...
  Social Media, Social Networking, Strategy
• How to Attract 1,000 Daily Blog Visitors
  Large corporations are blogging less, but that doesn't mean your small business should follow their lead. "When done right, blogging can attract a huge pool of prospective customers," writes Danny ...
  Blogging, Blogging Strategy, Content, Social Media, Social Networking
• Making a Plan for Your Online Community
  Looking to build an online community? Don't start blind! According to Bill Faeth at the Inbound Marketing Blog, most online-community development plans are "impractical" or "irrelevant."  To help companies get a better social start, ...
  Customer Engagement, Social Media, Social Networking, User-Generated Content
• Tips for B2B Marketing at the Big Three Social Sites
  As B2B companies get more comfortable with the big social media outlets, success stories are emerging. "In fact, these social networks have proven indispensable to the marketing strategies of wholesalers ...
  B2B Marketing, Social Media, Social Networking, Strategy
• Social Media Weapons for Your Event-Planning Arsenal
  Anyone who thinks it's easy to plan, promote, and execute a successful event has never planned, promoted, or executed a successful event. In any case, social media tools can make events easier.  "Whether you ...
  Conferences, Social Media, Social Networking, Strategy, Tradeshows/Events
• Creative Ways to Use Twitter for Business
  Add oomph to your tweet stream! The Social Media Examiner has conceived 16 creative ways to boost your Tweeting. These tips are designed to help you better organize and structure your Twitter ...
  Branding, Logos, Social Networking, Twitter, Website Design
• Four Marketing Tips From a Canadian Convent
  Sister Elaine Lachance—vocation director for the Good Shepherd Sisters of Quebec—had a problem. She needed a better way to raise awareness of her dwindling order. And then the PR firm ...
  Social Media, Social Networking, Website Design, Websites
• Generate Leads With LinkedIn Announcements
  If you're not using LinkedIn as a lead generation tool, argues Shelly Kramer at MarketingProfs Daily Fix, you may be missing out on a very good thing: "According to data ...
  Lead Generation, Lead Nurturing, LinkedIn, Social Media, Social Networking
• Three Unique Ways to Serve Clients Through Social Media
  Social media, with all the opportunities for connection they present, continue to transform the nature of the B2B relationship. As Craig Jamieson puts it in a post at the Maximize Social ...
  Customer Relationships, Customer Service, Social Media, Social Networking
• Are Promoted Tweets Right for Your Small Business?
  "You may have heard that Twitter has rolled out advertising," writes Dan Slagen at HubSpot, "but what you might not know is that it's being targeted to small businesses." While ...
  Promotions, Social Media, Social Networking, Twitter
• How to Go B2B at Three Major Social Sites
  All social networking sites hold potential for B2B marketers, Kevin Murphy argues in a recent post at the Intel blog. Still, many companies seem to stick to LinkedIn as their ...
  B2B Marketing, Facebook, Google+, Social Media, Social Networking, Twitter
• Three Key Changes to Facebook's Brand Timeline Pages
  In February, Facebook launched its updated Brand Timeline pages, which include better opportunities for customizing a brand page, among other features. Wildfire Interactive CEO Victoria Ransom has detailed six things ...
  Facebook, Landing Pages, Social Media, Social Networking
• Five Tips for Mobilizing LinkedIn Mobile for Social
  These days, 11% of traffic to LinkedIn comes from mobile pageviews. That figure is expected to grow as smartphone browsing becomes the easiest way for users—particularly professionals—to hit the 'net ...
  LinkedIn, Mobile Marketing, Smartphones, Social Media, Social Networking
• Six Ways to Make Your Content Shareable
  Content isn't meant to stay grounded, it's meant to soar across the social Web, says Ann Handley in an Entrepreneur article titled "How to Increase Social Sharing to Generate More ...
  Community, Content, Social Media, Social Networking
• Three Ways to Maximize Lead Conversion
  As social networking channels gain more and more momentum, there's a good chance you've seen a serious uptick in new inbound leads. "[W]hat happens once you get them?" asks Sammy ...
  Lead Generation, Sales, Social Networking
• Tips for Launching a Successful Networking Event
  There's more to social networking than just chatting online. Sometimes, you'll want to actively promote your great work live—all while courting new clients and making useful new contacts! Andy Lopata provides ...
  Marketing Tips, Networking, Social Networking, Tradeshows/Events
• Don't Let Google+ Catch You by Surprise
  This summer, Google+ cannonballed into the middle of the social networking pool. Whether it's the next big thing is still open to debate—but here's why Google+ matters to you: "Someone ...
  Community, Email Marketing, Google, Google+, Marketing Strategy, Social Networking
• Three Tips for One-to-One Marketing
  "[H]ow many of us do one-to-one marketing?" asks Elaine Fogel at MarketingProfs. "I don't mean sending out personalized mass communication. I mean marketing to one person at a time." It ...
  Market Research, Social Media, Social Networking, Targeting
• Three Ways to Adapt Your Email Communications to Changing Times
  "Email marketing is thriving—especially for businesses who can adapt it to the changing world," writes Veronica Maria Jarski at the Daily Fix blog. In her post, she gives a sneak-peek ...
  Email Marketing, Marketing Tips, Mobile Marketing, Social Networking
• How to Create a B2B Facebook Community
  A while back, we offered a few tips from Karlie Justus on engaging B2B prospects on Twitter. And in a later post at the Social Media B2B blog, Justus turned ...
  B2B Marketing, Facebook, Sales, Social Media, Social Networking